Area Sales Manager : Ghana

Pernod Ricard; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading beverage company is seeking an Area Sales Manager to enhance brand visibility and profitability in Ghana. The successful candidate will have 5+ years of FMCG experience, focusing on strategic planning and effective sales force management. Strong communication and negotiation skills are essential. This role involves collaboration with local distributors and implementing marketing strategies to grow brand presence. The position is based in Johannesburg, South Africa.

Qualifications

• At least 5 years combined marketing and commercial experience in the FMCG industry.
• Strong communication and interpersonal skills.
• Ability to work under pressure and independently.

Responsibilities

• Develop long and short-term plans for markets within geographical area.
• Manage the Budget and Strategic Plan process for the region.
• Implement channel strategy guidelines to achieve brand objectives.

Skills

FMCG marketing experience

Planning and organizing

Communication skills

Negotiation skills

Financial acumen

Brand marketing understanding

IT skills (Word, Excel, PowerPoint)

Job description

Overview

Job Purpose

The Area Sales Manager is responsible for delivering the best in class execution of Pernod Ricard Plans in Ghana, both on & off-trade and build the long-term value of the brands in conjunction with the local distribution network.

Responsibilities

Key Duties and Responsibilities

Develop long and short-term plans for markets within geographical area

• Communicate brands strategy and ensure these are understood and incorporated into local distributor plans.
• Manage, in collaboration of the Commercial Area Manager the Budget and Strategic Plan process for the region and develop long and short-term plans for Ghana
• Propose to the Commercial Area Manager short term yearly financial plans in terms of volume, pricing, marketing investment levels and profit contribution.
• Challenge and add value to the development of top class marketing and sales activity plans.
• Investigate new business opportunities in Ghana

Communication and implementation of marketing and sales strategy

• Ensure that local distributor understand s and implement s activity in line with the Marketing strategy as defined by PR Africa.
• Track in market pricing to ensure strategic alignment with global price positioning and to achieve brands objectives whilst maximizing net realized price and profitability.
• Implement channel strategy guidelines to achieve brand objectives and partner with local distributor to drive visibility, distribution and rate of sale.
• Grow brands development by executing effective and efficient integrated marketing strategies.
• Facilitate cross-fertilisation of best practice between markets.

Sales force motivation and training

• Development of local sales forces product knowledge, brand & sales training and motivation behind selling Pernod Ricard brands.
• Create strong relationships at all levels with the local distribution company.

Financial Control and Management

• Support the Commercial Area Manager to influence key drivers of the see-through P&L throughout the year to ensure both delivery of budget and adherence to long term strategy.
• Reporting of appropriate financial information to finance department.
• Control of investment budgets.

Key Competencies and Experience

Industry knowledge and experience :

• At least 5 years combined marketing and commercial experience in FMCG industry
• Excellent planning and organising skills
• Very strong communication and interpersonal skills
• Strong negotiation skills
• Strong numerical and financial acumen
• In depth understanding of brand marketing at both a strategic and implementation level
• Strong IT skills (Microsoft Word, Excel and PowerPoint)
• Ability to work under pressure and independently
• The ideal candidate will have experience working in Ghana
• Languages : English

Job Posting End Date :

Target Hire Date :

2025-12-01

Target End Date :