Area Sales Manager (FMCG)

Express Employment Professionals; Cape Town; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading staffing solutions company in Cape Town is seeking a Sales Manager to manage a sales area and support sales representatives in store openings. The ideal candidate has at least 3 years of experience in sales management, particularly in FMCG. Responsibilities include overseeing sales performance, participating in promotional events, and ensuring compliance with sales standards. This position offers opportunities for leadership and growth.

Qualifications

• A completed, relevant tertiary qualification (Business/Sales/Marketing/Retail).
• At least 3 years' experience in a Sales Supervisor or Sales Manager role required.
• Experience within FMCG dealing with major retailers.

Responsibilities

• Manage sales area through tracking and monitoring sales teams.
• Participate in demos and evaluate their success.
• Provide support to Sales Representatives with store openings.
• Monitor progress towards budget performance.
• Ensure call compliance is maintained at 90% daily.

Skills

Sales Management

Customer Service

Promotional Strategies

Analytical Skills

Education

Completed tertiary qualification (Business/Sales/Marketing/Retail)

Job description

Overview

Main Purpose of the Job:

The main purpose of this position is to manage a sales area through tracking, recording, and monitoring the sales teams within a specific region.

Responsibilities

Key Responsibilities:

Sales Management:

• Participate in demos, promotions and marketing events and evaluate the success thereof.
• Provide support and assistance to Sale Representatives with store openings.
• Meet with client to discuss opening order.
• Prepare quotes for store openings.
• Arrange with Marketing for presenters for demos and distribute to Sales Representatives and Telesellers.
• Prepare promotional materials for Sales Representatives.
• Analyse and review discrepancies.
• Walk through floor plan for store opening.
• Assist with product deliveries.
• Monitor progress of performance to budget on core categories: Ingredients, Casings, General Merchandise.

Sales Growth:

• Identify lowest market share customers and ensure targeting.
• Conduct route visits on a monthly basis.
• Visit every platinum customer and ensure we are delivering good service.
• Visit potential customers and ascertain needs.
• Look for new products and add value at each customer.
• Liaise with NPD and TIC regarding product specification on customer request.
• Communicate new product and service opportunities, and special developments.
• Discuss service level with clients.
• Review volumes with clients in terms of expectations and current offering.
• Sell the complete basket and increase sales by selling at a healthy % margin.

Call Compliance Monitoring:

• Manage reporting team’s call compliance to maintain a 90% compliance daily.
• Prepare and update call cycle plans.
• Schedule call cycles for reports.
• Monitor call compliance on a daily basis from daily reports received from IIntegrate.
• Review weekly call cycles to ensure 100% of all customers scheduled within a month.
• Complete weekly reviews on scheduling portal.
• Discuss compliance with Sales Representatives on a weekly basis.

Leadership/ People Management:

• Oversee progress towards achievement of targets through regular communication and strategic guidance.
• Provide training to consultants to ensure sales and customer service growth.

Qualifications

• A completed, relevant tertiary qualification (Business/ Sales/ Marketing/ Retail).
• At least 3 years' experience in a Sales Supervisor or Sales Manager role required.
• Experience within FMCG dealing with major retailers.