AI Product Marketing Manager

Placements24; Soweto; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

PTO & holidays

Professional development

AI training

Team culture

Incentives

Job summary

Placements24 in Soweto is seeking an energetic AI Product Marketing Manager to craft and execute go-to-market strategies for AI/ML products. You’ll partner with product management, sales, and engineering to define messaging and drive market adoption across industries.

The ideal candidate has 3+ years in tech product marketing and a strong understanding of AI/ML concepts, with proven ability to develop compelling campaigns and cross-functional collaboration in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, with a focus on technology or AI/ML products.
• Solid understanding of AI/ML concepts and their applications in various industries.
• Proven ability to develop effective marketing campaigns and messaging.
• Excellent written and verbal communication skills.
• Experience working in cross-functional teams in a deadline-driven environment.

Responsibilities

• Develop and implement comprehensive product marketing strategies for AI/ML products.
• Craft compelling messaging and positioning that clearly communicates product value propositions.
• Create sales enablement materials, including presentations, datasheets, and case studies.
• Manage product launches, including planning, execution, and post-launch analysis.
• Conduct market research and competitive analysis to inform marketing efforts.
• Collaborate with demand generation teams to drive lead acquisition and customer engagement.

Skills

AI/ML concepts

Product marketing

Campaign development

Communication

Cross-functional teamwork

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

About the Role

Our client is seeking an energetic and strategic AI Product Marketing Manager to join their vibrant team in Soweto. This role is responsible for crafting and executing compelling marketing strategies that highlight the value and capabilities of their artificial intelligence products to target audiences. You will work closely with product management, sales, and engineering teams to define messaging, develop go-to-market plans, and drive market adoption. The ideal candidate possesses a strong understanding of AI/ML, combined with exceptional marketing and communication skills, and thrives in a collaborative, fast-paced environment.

Key Responsibilities

• Develop and implement comprehensive product marketing strategies for AI/ML products.
• Craft compelling messaging and positioning that clearly communicates product value propositions.
• Create sales enablement materials, including presentations, datasheets, and case studies.
• Manage product launches, including planning, execution, and post-launch analysis.
• Conduct market research and competitive analysis to inform marketing efforts.
• Collaborate with demand generation teams to drive lead acquisition and customer engagement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in product marketing, with a focus on technology or AI/ML products.
• Solid understanding of AI/ML concepts and their applications in various industries.
• Proven ability to develop effective marketing campaigns and messaging.
• Excellent written and verbal communication skills.
• Experience working in cross-functional teams in a deadline-driven environment.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Paid time off and company holidays.
• Opportunities for professional development and training in marketing and AI.
• The chance to shape the market perception of innovative AI solutions.
• A dynamic and supportive team culture.