Ai Digital Marketing Specialist

Webfx, Inc.; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A global revenue marketing agency seeks an AI Digital Marketing Specialist who is entrepreneurial and passionate about AI technologies. The ideal candidate will implement data-driven marketing strategies, enhance brand visibility, and manage advertising campaigns. Join a company committed to providing a supportive environment for continued learning and growth.

Benefits

Company profit-sharing

Performance bonuses

Health insurance

Fully equipped in-home office setup

Annual FXFest trip

Long-term career track opportunities

Qualifications

• Strong foundation in digital marketing.
• Demonstrated expertise in AI technologies.
• Passion for driving traffic and acquiring new customers.

Responsibilities

• Develop and implement data-driven marketing strategies leveraging AI technologies.
• Execute SEO strategies to increase organic traffic.
• Manage advertising campaigns on platforms like Meta and Google.

Skills

Copywriting

Email marketing

Generative AI implementation

SEO

Viral marketing strategies

Strategic thinking

Job description

Hi there!

We're WebFX, a full-funnel revenue marketing agency based in the US.

We've been 9x named a Best Place to Work, and we'd love to meet you!

We are a fast‑growing company of more than FXers, that has doubled in size over the past 5 years, with talented team members in 6 US offices, 20+ US States, and now based around the globe (and representing 18+ different countries, including offices in Guatemala and South Africa!).

While WebFX and our subsidiary companies, such as Nutshell, and TeamAI, are growing rapidly, we are committed to growing strategically and sustainably, and that starts with growing our team of the #BestCoworkers - that's where you come in!

We're looking for people to join our mission to provide world‑class full‑funnel revenue marketing solutions to mid‑size businesses worldwide, We are passionate about what we do, we're committed to driving business growth for our clients, and we're on the hunt for people just like you, who take pride in their work and want to be part of a company that does too.

Why Choose WebFX?

We're proud to offer the same great culture and a comprehensive set of benefits to our team members no matter where in the world they're based.

In addition to very competitive base pay, we also offer company profit‑sharing, performance bonuses, and health insurance (including dental, vision, remote doctor, etc.).

To aid in your success, we also provide world‑class industry training (Organic SEO, Local SEO, PPC, Google Analytics, etc.), long‑term career track opportunities, and ongoing learning bonuses (yes, you can get paid to learn!), along with numerous other benefits!

Benefits

• No matter where you are located or your position, WebFX offers long‑term stability to all of our FXFamily members.
• We put our people first; it's as simple as that.
• Long‑lasting relationships with both clients and team members due to consistently low turnover rates, which are simply unheard of in our industry because, again, we put our people first.
• Save your time and money by skipping the commute to an office.
• Fully equipped in‑home office setup including computer, dual large monitors, headset, seriously fast internet, generator, and more!
• Unrestricted access to our proprietary software / platforms that our internal R&D team has developed for our team's exclusive use, in addition to access to the many 3rd‑party tools and software we utilize internally in order to WOW our clients.
• Be part of a rapidly growing company that, at the same time, only partners with clients who share our values.
• Merit‑based promotional structure.
• Annual merit‑based compensation increases!
• Access to virtual professional development opportunities with company experts and virtual team‑building events like monthly meetups and hangouts.
• Invitation to our annual FXFest – a week‑long, all‑expenses‑paid trip for our international team members (with a 1‑year tenure) to our company headquarters.
• We have a very strong commitment to giving back globally – in fact, it's one of our values here at WebFX.
• We've committed to donating globally through our FXBuilds program.
• When you join WebFX, you don't just join a company; you join a community!
• You don't need to apply more than once, even if you're interested in multiple positions – you can simply let us know!

What You’ll Get

World‑Class Training and Ongoing Career Development

• No matter your level of experience, our "Bootcamp" training program is provided for all new WebFX "family members" to learn, grow and develop in and out of the office with the hard skills necessary to be successful in their position.
• From training with our award‑winning Sr. Developers, Designers, Marketers, and more to access to countless industry‑leading online training resources / courses / tutorials to getting experience with our client base that spans just about every industry you can think of (and then some), our training program is simply unrivaled!
• Training doesn't stop after your initial training period; we offer career development training and monthly Lunch‑and‑Learn with our state‑of‑the‑art training amenities to facilitate departmental training, industry‑related updates, and more!
• FXLearns program – where you get incentives for taking advantage of our countless industry training resources!
• With a track record of serving over 1,+ clients, we've been able to truly master our processes and procedures, and we'll train you on them – no need to develop how to do things (unless you want to help us continually improve that process!), because we refuse to ever stagnate, we are always pushing to make those processes 1% better too!

Opportunities for Growth

WebFX has doubled in size over the past 5 years, and merit‑based promotional opportunities are abundant if you're meeting or exceeding position performance metrics.

We believe in growing and promoting our internal team first and foremost.

In fact, 95% of our promotions are internal!

All team members have a very clearly defined progression path, so you know exactly what is expected of you so you can put your career in your own hands.

What's more, you're not expected to know it all – we believe in continually striving to be an expert in your subject matter of expertise, so while we will purposely challenge you to grow in your niche, we are a full‑service agency that has experts in other departments that handle everything else – from link building, to social media, to web design, and web development.

This is done so you can truly master your trade.

Job Summary

We are looking for an AI Digital Marketing Specialist who is entrepreneurial, committed, and driven to build the TeamAI brand.

The ideal candidate will have a strong foundation in digital marketing, demonstrated expertise in AI technologies, and a passion for driving traffic and acquiring new customers.

This role offers an exciting opportunity to grow alongside our innovative company.

Responsibilities

• Develop and implement data‑driven marketing strategies that leverage AI‑powered analytics.
• Execute SEO strategies tailored to increase organic traffic and improve search rankings.
• Design and execute viral marketing campaigns that enhance brand visibility and engagement.
• Utilize AI technologies to transform traditional marketing approaches, including chatbot development and machine learning applications.
• Manage advertising campaigns on platforms such as Meta (Facebook & Instagram) and Google to drive online reach.
• Create compelling content and copy for various channels, including email marketing and social media.
• Analyze marketing performance metrics to optimize campaigns and achieve measurable growth.
• Conduct keyword research and technical audits to identify areas for improvement in organic traffic.
• Collaborate with cross‑functional teams to enhance online presence and drive lead generation.
• Stay updated on the latest trends in AI and digital marketing to ensure innovative strategies.

Qualities

• Extremely passionate about AI (lives, breathes, and sleeps all things AI).
• Proven self‑starter with an entrepreneurial spirit.
• Long‑term commitment to building TeamAI.
• Expertise in SEO and viral marketing strategies.
• Strong understanding of the AI industry and its influence on digital marketing.
• Experience with UI‑CRO techniques.
• Comfortable with AI‑assisted content generation and implementation.

Skills Desired

• Proficiency in copywriting, email marketing, and generative AI implementation.
• Experience with marketing AI solutions (predictive analytics, computer vision, etc.).
• Knowledge of SaaS and B2B business growth strategies.
• Ability to design custom campaigns that increase engagement and expand online reach.
• Strong strategic thinking and online marketing planning skills.
• Familiarity with digital consultation, SEO tools, and visibility enhancement techniques.
• Experience in corporate outreach and content analysis.
• Strong on 2‑3 core skillsets: PPC, CRO, Landing Pages, Analytics, Paid Social, SEO, SEO Content Marketing.
• Strong attention to detail, growth / testing mindset.
• Strong written and oral communication skills in English.
• Web page building skills (using AI tools).

Compensation

Negotiable, based on experience. Annual merit‑based increases.

Working Hours

Asia (Philippines / Indonesia): Overlapping hours from 3:30 PM – 12:00 Midnight PH time, Monday – Friday.

Africa / Europe (Ghana, UK, Ireland, Kenya, etc.): Overlapping hours from 6:00 AM – 2:30 PM EST, Monday – Friday.

North America & South America: Overlapping hours from 8:00 AM – 4:30 PM local time, Monday – Friday.

The 40 hours of work doesn't include any lunch or breaks.

South Africa and Guatemala follow different schedules; they are excluded from the above hours.

Apply

Please submit a resume or CV (in English) to be considered for this opportunity.

You don't need to apply more than once, even if you're interested in multiple positions – you can simply let us know! We consider all open roles when reviewing resumes and applications!

Check out our culture on social media: Instagram, Twitter, Facebook.

We consider all open roles when reviewing resumes and applications!

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation.

You can learn more on our website here (#J- Ljbffr).