AgTech Sales Specialist

Lindsay; Bellville; On-site; ZAR 250 000 - 350 000; Full time

Job summary

A leading irrigation solutions provider is seeking an AgTech Sales Specialist in Cape Town, South Africa. This full-time position will drive sales of AgTech solutions, requiring a strong agriculture background and 3+ years of relevant experience. The role includes developing strategies, training dealers, and providing technical support. Frequent travel (up to 75%) is required across Southern Africa. The ideal candidate will hold a degree in Business or Agronomy and have excellent communication and sales skills.

Qualifications

• 3+ years of ag technology, agronomy, or mechanized ag-related sales experience.
• Strong background in agriculture and crops grown in the region.
• Valid driver’s license and ability to travel overnight.

Responsibilities

• Drive sales and adoption of AgTech solutions.
• Develop and manage regional technology penetration strategy.
• Train dealers and growers on FieldNET solutions.

Skills

General ag technology sales experience

Public speaking skills

Analytical skills

Farming practices knowledge

Education

Associate or bachelor's degree in Business, Agronomy, or Marketing

Tools

Excel

PowerPoint

Job description

AgTech Sales Specialist

Organization Summary

Lindsay Corporation is a global company headquartered in Omaha, Nebraska, focused on providing irrigation and infrastructure solutions to meet the needs of a growing population. As one of the world’s leading providers of irrigation and water management, its Zimmatic systems are operating in more than 90 countries. Lindsay Corporation’s infrastructure division offers a wide range of products that aid in roadway maintenance and transportation safety. Since 1955, Lindsay Corporation has been at the forefront of research and development of products and services designed to meet the needs of a constantly evolving world.

Position Description

Lindsay Corporation is hiring a new AgTech Sales Specialist. This pivotal role is responsible for driving sales and adoption of Lindsay Africa’s AgTech solutions, including FieldNET®, VRI, corner systems, and control panels. The role combines sales enablement with technical expertise—ensuring that dealers and farmers understand, adopt, and maximize the value of these digital agriculture technologies. This position plays a key role in growing Lindsay’s precision irrigation footprint across Sub-Saharan Africa.

Position Details

This full-time role is located at our Cape Town, South Africa location and reports directly to the Sr. Manager, AgTech Sales. This role is located on-site, however it does require frequent travel (up to 75%).

Key Performance Areas & Associated Activities

• Develop, manage, and execute the regional technology penetration strategy, dealer channel initiatives, and customer success efforts.
• Build trusted relationships with dealers and end users through honesty, integrity, and consultative selling.
• Proactively identify and engage potential customers through cold calling and strategic outreach.
• Lead and support the FieldNET & FieldNET Advisor sales process, ensuring strong connections between growers, dealers, and Lindsay.
• Train dealers and growers on FieldNET solutions, including features, agronomic benefits, placement, software use, and subscription renewals.
• Provide technical support—remote and in‑field—during growing seasons, including setup, troubleshooting, and issue resolution.
• Analyze market data using Excel and prepare/deliver PowerPoint presentations to support strategy and performance insights.
• Maintain accurate CRM documentation, submitting weekly sales call updates and tracking customer interactions.
• Collaborate with product teams, regional managers, and dealers on case studies and overall business success.
• Demonstrate professionalism under pressure, travel extensively as needed, and work flexible hours beyond the standard workweek.

Required Qualifications

• Associate or bachelor degree in Business, Agronomy, Marketing, or an agriculture-related curriculum. Bachelor’s Degree preferred.3+ yearsofagtechnology, agronomy, or mechanizedag-relatedsales&managementexperiencewill be consideredin place ofa degree.
• Generalag technologysales experience with knowledge of competitive practices, training techniques,and implementation tactics. Experience in Precision Ag,Agronomy, orIrrigation segments preferred.
• Strong background in agriculture, crops grown withintheregion,irrigation methods,andfarming practices.
• Mustpossessa valid driver’s license,maintaina clean driving record, and be able to travel overnight. This role requires approximately 75% travel within Southern Africa, with occasional trips to other African countries. Travel demands are seasonal and are primarily concentrated during the non-growing season months inSouthern Africa.
• Strongbusiness acumen,public speaking,decision-making,communication,and analytical skills.
• Fluency with computers, mobile devices,software,and technical understanding of electronics.
• Self-motivatedandableto develop and manage adistributionchannel.