Affiliate Manager – iGaming & Sports Betting

Initiate International; Wes-Kaap; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading iGaming firm in South Africa is seeking a results-driven Affiliate Manager to lead customer acquisition and revenue growth through performance-led partnerships. Ideal candidates have 3-5 years of experience in performance marketing and a strong commercial acumen. The role involves building affiliate networks, negotiating deals, and optimising strategies to meet business goals. This is a unique opportunity to shape the brand's global reach and drive measurable outcomes.

Qualifications

• Proven experience as an Affiliate Manager or Senior Affiliate Executive within iGaming, betting, or performance marketing.
• Strong commercial acumen balancing acquisition cost against lifetime player value.
• Hands-on experience with affiliate tracking and reporting platforms.

Responsibilities

• Identify, recruit, and onboard top-performing affiliates across markets.
• Build long-term partnerships ensuring alignment and growth.
• Negotiate competitive commission models and revenue share agreements.
• Collaborate with creative, product, and marketing teams.
• Analyse performance data to optimise acquisition strategies.
• Ensure affiliate activities align with compliance standards.

Skills

Negotiation skills

Commercial insight

Data-driven strategy

Relationship management

Analytical skills

Multilingual ability

Education

Degree or diploma in Marketing, Business, or related field

Tools

NetRefer

MyAffiliates

Income Access

Job description

An exciting opportunity has opened for a results-driven Affiliate Manager to join a fast-growing powerhouse in the iGaming and Sports Betting industry.

This is your chance to take full ownership of a high-impact channel—driving customer acquisition, revenue growth, and market expansion through strategic, performance-led partnerships.

In this role, you’ll combine commercial insight, negotiation skill, and data‑driven strategy to build, scale, and optimise affiliate networks across multiple regions. You’ll be a key player in shaping the brand’s global reach and ensuring affiliate performance drives measurable business outcomes.

Key Responsibilities

• Identify, recruit, and onboard top‑performing affiliates across established and emerging markets.
• Build and nurture strong, long‑term partnerships—ensuring alignment, transparency, and growth.
• Negotiate competitive commission models, revenue share agreements, and bespoke commercial deals.
• Collaborate cross‑functionally with creative, product, and marketing teams to deliver impactful campaigns.
• Analyse performance data (FTDs, NGR, CPA, ROI, LTV, churn) to refine acquisition strategies and optimise results.
• Ensure all affiliate activities align with responsible gaming and regulatory compliance standards.
• Monitor traffic sources to prevent fraud, safeguard brand integrity, and maintain data accuracy.
• Stay ahead of affiliate and market trends, adopting new technologies and tactics to gain a competitive edge.

Requirements

• Proven experience as a Affiliate Manager or Senior Affiliate Executive within iGaming, betting, or performance marketing.
• Strong commercial acumen with the ability to balance acquisition cost against lifetime player value.
• Excellent communication, negotiation, and relationship management skills.
• Hands‑on experience with leading affiliate tracking and reporting platforms (e.g., NetRefer, MyAffiliates, Income Access).
• Resilience under pressure and comfort working in a fast‑paced, live‑sports‑driven environment.
• Degree or diploma in Marketing, Business, or related field.
• 3–5 years’ direct affiliate or performance marketing experience.
• Multilingual ability (particularly in African or European languages) is a strong advantage.

Why Join

This is more than a job—it’s an opportunity to lead a core growth engine within a brand that’s redefining online betting and gaming across continents. If you’re commercially astute, analytically sharp, and passionate about partnerships that deliver real performance, this role was made for you.

Take the lead. Drive growth. Shape the future of iGaming.

Apply now.