Affiliate Manager

Virgin Bet; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A prominent gaming company in Cape Town is looking for an Affiliate Manager to lead their affiliate marketing programme. You will be responsible for developing strategies, managing partnerships, and driving customer acquisition in the South African market. Ideal candidates have a strong background in affiliate marketing, excellent data analysis skills, and familiarity with the iGaming industry. The position offers a hybrid working pattern and various benefits.

Benefits

Discretionary Company Performance bonus

Discovery Medical Aid

21 days Annual Leave

Thursday drinks in the office

Regular socials

Qualifications

• Proficiency in affiliate marketing platforms and tracking tools.
• Advanced Excel and Google Sheets skills for data analysis and reporting.
• Familiarity with CRM systems and campaign management tools.

Responsibilities

• Develop and execute a structured outreach strategy to identify high-potential affiliates and influencers.
• Build and manage the affiliate and influencer portfolio for Virgin Bet South Africa.
• Lead commercial negotiations to secure competitive commission structures and partnership terms.
• Conduct market research to uncover untapped acquisition opportunities across digital platforms.
• Collaborate with internal teams to launch targeted campaigns that resonate with local audiences.

Skills

Affiliate marketing platforms

Data analysis with Excel

Campaign management tools

iGaming industry knowledge

Stakeholder advocacy

Tools

Google Sheets

CRM systems

Job description

Overview

Welcome to Virgin Bet, part of the LiveScore Group.

We are expanding our Cape Town office and seeking to grow our team.

Working pattern: 4 days in the office, 1 day working from home.

The Role

The Affiliate Manager will be responsible for launching and scaling our affiliate and influencer marketing programme from the ground up to drive customer acquisition in South Africa.

This is a chance to build the programme's strategy, localise best practices, and build strong relationships with partners to ensure measurable ROI.

Your success will be pivotal in establishing Virgin Bet SA's presence in the competitive iGaming landscape.

Key Responsibilities

Develop and execute a structured outreach strategy to identify high-potential affiliates and influencers.

Build and manage the affiliate and influencer portfolio for Virgin Bet South Africa.

Lead commercial negotiations to secure competitive commission structures and partnership terms.

Conduct market research to uncover untapped acquisition opportunities across digital platforms.

Collaborate with internal teams to launch targeted campaigns that resonate with local audiences.

Develop and execute promotional calendars aligned with product launches and sporting moments.

Act as a strategic advisor to affiliate partners, providing tailored marketing support and optimisation tips.

Design and maintain a comprehensive reporting framework that tracks KPIs and objectives.

Manage the technical setup and ongoing maintenance of affiliate tracking systems.

Oversee CRM systems, commission structures, and budget allocation for the affiliate programme.

Key Skills and Experience

Proficiency in affiliate marketing platforms and tracking tools

Advanced Excel and Google Sheets skills for data analysis and reporting

Familiarity with CRM systems and campaign management tools

Understanding of commercial models such as CPA, CPL and revenue share

Knowledge of the iGaming, sports betting or casino industry

Ability to articulate and advocate for affiliate strategies with all stakeholders

Skilled in securing favourable terms and building long-term partnerships

Capable of navigating complex challenges with creative and effective solutions

Ensures accuracy in reporting, budgeting, and partner management

Proactively identifies growth opportunities and drives execution

What we can offer

Discretionary Company Performance bonus

Discovery Medical Aid

21 days Annual Leave

Thursday drinks in the office and regular socials

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