Affiliate Manager

LulaBet; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

An innovative online gambling brand in Cape Town is seeking an Affiliate Manager to manage and grow affiliate partnerships within the sports betting sector. The ideal candidate will have solid experience in affiliate marketing, proven organizational and analytical skills, and a collaborative mindset. They will work closely with team members to enhance the affiliate program and ensure compliance with industry standards.

Qualifications

• Solid experience within Affiliate Account Management and Affiliate Marketing.
• Team player with experience working with cross-functional teams.
• Experience with Revenue share and CPA payment models.

Responsibilities

• Identify and manage affiliate partnerships.
• Develop strategies to increase affiliate numbers.
• Track and report on affiliate performance.

Skills

Affiliate Account Management

Collaboration

Fluent English

Planning and organizational skills

Analytical skills

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Outlook

Microsoft Word

Job description

Job title: Affiliate Manager

Job Location: Western Cape, Cape Town

Deadline: November 06, 2025

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Job Description

Key Responsibilities

• The focus of the Affiliate Account Manager role will be on our sports betting and iGaming brand, and will involve identifying potential new affiliate partners, promoting our industry leading affiliate program to them, and effectively managing the on-going relationship with existing partners.
• Affiliate recruitment and management: Identify, recruit, and establish relationships with new affiliates who specialize in iGaming and sports betting traffic.
• Affiliate program growth: Develop strategies to increase the number and quality of affiliates, with a focus on driving traffic to our brand.
• Performance optimization: Monitor and analyse the performance of affiliates and campaigns, offering guidance and strategies to maximize revenue and performance.
• Affiliate communication: Serve as the main point of contact for affiliates, providing them with promotional materials, updates, and support.
• Campaign execution: Work closely with affiliates to plan and execute promotions, exclusive offers, and marketing campaigns that align with our brand.
• Compliance management: Ensure affiliates adhere to strict regulatory guidelines in the sports betting and iGaming sector, including responsible gaming, advertising standards, and jurisdictional requirements.
• Reporting & analytics: Track and report on affiliate performance, providing insights to the marketing and leadership teams on campaign success and areas for improvement.
• Bonus and commission management: Manage affiliate commission structures, bonuses, and incentives, ensuring transparency and alignment with overall business goals.
• Industry knowledge & insights: Stay updated on iGaming / sports betting industry trends, affiliate marketing practices, and competitor activities to keep our program competitive.

Qualifications

• Solid experience within Affiliate Account Management and Affiliate Marketing.
• Team player: Collaborative mindset, with experience working with cross-functional teams (e.g., product, marketing, and compliance teams).
• Fluent English – both written and spoken.
• Experience with Revenue share and CPA (Cost Per Action) payment models.
• Proven planning and organisational skills.
• Experience with Microsoft office programs such as Excel, PowerPoint, Outlook and Word.

Desirable Criteria

• Knowledge of SEO, PPC, and other digital acquisition strategies specific to online casinos.
• Understanding of CRM strategies and player retention in the iGaming industry.

Person Specification

• The ideal candidate will be a self‑motivated energetic individual.
• Requires a target driven individual.
• Strong negotiation, analytical skills and highly numerate.
• Effective and well‑developed communication skills are a prerequisite for the role, both written and verbal.
• Excellent decision‑making ability.
• Innovation and ability to think “outside the box.”
• Strong work ethic.
• Ability to thrive in a fast‑paced environment and value attention to detail.
• Sales / Retail / Business Development jobs.