Adviser Growth Lead (Remote)

Lifecheq; Johannesburg; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A financial technology company in South Africa is looking for an Adviser Growth Lead to spearhead the recruitment of financial advisers. This role involves designing innovative multi-channel growth strategies, optimizing conversion through data-driven experiments, and building supportive adviser communities. Ideal candidates will excel in driving campaigns and strategic partnerships, contributing to significant growth in the adviser program.

Responsibilities

• Own the adviser acquisition funnel.
• Design and execute multi-channel growth strategies.
• Run data-driven experiments across digital campaigns.
• Drive multi-channel campaigns targeting career-changers.
• Leverage social media to generate robust pipelines.
• Continuously test and optimize channels for maximum conversion.
• Build thriving adviser communities.
• Foster a sense of mission for participation.
• Travel for career fairs and recruitment events.
• Identify funnel drop-off points using hypothesis-driven approaches.
• Build predictive models and run A/B tests.
• Report on key metrics to senior leadership.
• Cultivate strategic partnerships with industry associations.
• Work closely with internal teams.

Job description

Adviser Growth Lead (Remote) – Johannesburg, Gauteng, South Africa

About LifeCheq

LifeCheq is transforming financial advice across emerging markets through our cutting‑edge technology platform, empowering over 8,000 financial advisers to deliver holistic, personalised financial planning to the underserved mass‑affluent market.

Opportunity

We’re launching our Accredited Adviser Program (APP) – an ambitious initiative to add several thousand productive advisers over the next two years that will be placed with our distribution partners. As Adviser Growth Lead, you’ll spearhead the adviser recruitment and activation engine that powers this transformation.

What You’ll Do

• Own the adviser acquisition funnel.
• Design and execute multi‑channel growth strategies to massively scale LifeCheq’s adviser program.
• Run data‑driven experiments across digital campaigns, referral programs, and real‑world events.
• Drive multi‑channel campaigns, executing innovative online and offline campaigns targeting career‑changers with the right core skills.
• Leverage social media, partner networks, community events, and search to generate robust pipelines.
• Continuously test and optimize channels for maximum conversion and ROI.
• Build thriving adviser communities by creating engaging forums, mentorship programs, and recognition events that drive retention and referrals.
• Foster a sense of mission and belonging that makes our program aspirational.
• Travel regularly to major metros for career fairs, info sessions, and recruitment events.
• Apply hypothesis‑driven approaches to identify funnel drop‑off points and opportunities.
• Build predictive models and run A/B tests on campaigns, landing pages, and email sequences.
• Report on key metrics and ROI to senior leadership.
• Cultivate strategic partnerships by collaborating with industry associations, career transition programs, and educational institutions.
• Work closely with internal teams (Product, Training, Key).