Advertising and Brand Specialist

Dananda Talent; Pretoria; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A leading talent acquisition firm in South Africa is seeking an experienced marketing professional to coordinate brand strategy implementation and manage advertising activities. The ideal candidate has a Marketing and Sales Diploma, a minimum of 10 years' experience in marketing, and a solid understanding of digital and social media. This role involves guiding stakeholders, managing budgets, and providing advisory services to various branches.

Qualifications

• Minimum of 10 years' experience in marketing.
• Experience in advertising advisory services.
• Experience in budget tracking and account management.

Responsibilities

• Co-ordinate activities for brand strategy implementation.
• Manage successful implementation of advertising activities.
• Guide stakeholders to support brand objectives.
• Develop operational work plan for the department.

Skills

Microsoft Office

Print production experience

Radio production experience

TV production experience

Digital media understanding

Social media understanding

Marketing strategy coordination

Stakeholder management

Education

Marketing and Sales Diploma

Job description

Key Responsibilities

• Co-ordinate the activities required for the formulation of the Group's brand strategy and contribute toward the formulation of the implementation plans that support the achievement of the brand and advertising objectives.
• To co-ordinate and manage the successful implementation of the approved advertising activities that underpin the objectives of the brand and advertising strategy.
• Guide internal and external stakeholders to ensure that their activities support the Group's overall brand and advertising objectives.
• Contribute toward the development of the department's operational work plan.
• Co-ordinate the activities related to media placements (chase lists, tear-sheets, etc).
• Co-ordinate and present the department accounts on a monthly basis and keep accurate records of all invoices and account transactions.
• Manage liaison between AVBOB finance and stakeholder finance departments to ensure that budget tracking and spend to date figures from AVBOB finance are aligned.
• Manage subscriptions for advertising tools such as Shutterstock, Media Manager, Websend, Ornico, etc.
• Reporting (written and oral) related to the development and delivery on projects which the department is responsible for.
• Provide advertising advisory services as well as advertising implementation support services to funeral branches, life offices, brokers and internal departments.
• If advertising and marketing related, assist funeral branches, life offices and internal departments with specifications required to fulfil the tender briefing requirements.
• Co-ordinate the design activities of the department to ensure that external stakeholder requirements are met.

Requirements

• Marketing and Sales Diploma
• Minimum of 10 years' experience
• Microsoft Office
• Print, Radio, TV and below-the-line production experience
• Digital and Social media understanding