Ad Ops Manager

Dentsu Aegis Network; Sandton; On-site; ZAR 250,000 - 400,000; Full time

Job summary

A leading company seeks a Google Campaign Manager to oversee and optimize digital advertising campaigns. This role involves managing campaign setups, analyzing performance, and collaborating with creatives to ensure effective ad delivery. Ideal candidates will have a strong background in digital marketing and analytics.

Qualifications

• Up to 5 years of experience in digital marketing is preferred.
• Strong analytical skills for performance optimization required.
• Experience with campaign management tools is crucial.

Responsibilities

• Oversee digital advertising campaigns using Google Campaign Manager 360.
• Monitor performance and generate reports for stakeholders.
• Collaborate with creative teams to implement ad assets.

Skills

Digital marketing

Programmatic advertising

Performance-based media buying

Campaign optimization

Data analytics

Tools

Google Analytics

Google Campaign Manager 360

Google Tag Manager

Job description

The purpose of this role is for a highly skilled Google Campaign Manager (GCM) to oversee and optimize our digital advertising campaigns using Google Campaign Manager 360. The ideal candidate will have a strong understanding of digital marketing, programmatic advertising, and performance-based media buying. You will be responsible for campaign setup, trafficking, optimisation, and reporting, ensuring we maximize ROI across multiple channels.

Job Description:

Responsibilities

80%

• Set up, manage, and optimize digital advertising campaigns via Google Campaign Manager 360 (CM360).
• Traffick ads, apply tracking tags, and troubleshoot discrepancies between different ad platforms.
• Collaborate with creative teams to ensure correct implementation of ad assets.
• Work with stakeholders to define campaign KPIs, audience segmentation, and targeting strategies.
• Monitor and analyse campaign performance using Google Analytics, CM360, and third-party tracking tools (Double Verify, IAS, etc).
• Optimise campaigns for CTR, CPC, CPA, ROAS, and other key performance indicators.
• Identify and implement A/B testing strategies to improve ad performance.
• Generate and present performance reports, insights, and recommendations to stakeholders.
• Ensure all campaigns follow best practices for ad trafficking, tracking, and tagging.
• Troubleshoot tracking issues, discrepancies, and technical errors in Google Tag Manager (GTM) and CM360.
• Stay up-to-date with Google Ads policies, industry trends, and new ad tech developments.
• Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency

• Develops and maintains relationships with client team and other disciplines to nurture performance growth

• Drives effective client relationships with accurate and timely performance communication

• Provides subject matter expertise in at least one connected tech stack (i.e. Google)

• Deploys site side tracking across multiple tag management solutions (e.g. GTM)

• Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
• Collaborate with 3rd party suppliers, including digital agencies and partners
• Manages and prioritises the executive and analyst workflow
• Ensures best in class delivery of Ad Ops work

Client Service

10%

• Day to Day management and financial health of the account needs to be managed
• Managing expectations with your team lead.
• Day to day administration – meeting minutes, agendas and timing plans.
• Deadline driven
• Attention to detail
• Attending status /other meetings with media brands.

Commercial and service ownership

10%

• Manage overspend and underspend – Track monthly across all clients
• Budget trackers to be updated on a daily basis

Experience:

• 0-3 Years: Junior
• 3-5 Years: Mid

Location:

Sandton

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent

About the company

Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

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