ACADEMIC: PROGRAMME LEADER POSTGRADUATE DIPLOMA IN DIGITAL MARKETING

MANCOSA; Durban; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

A prominent educational institution in Durban is looking for an Academic Programme Leader. The role involves overseeing academic programmes, ensuring quality delivery, and supporting students' academic journeys. Candidates should hold a Master’s degree in Marketing or a related field and have 3-5 years of academic management experience. The position emphasizes stakeholder engagement and programme governance, making it crucial for the candidate to exhibit strong leadership and digital literacy skills.

Qualifications

• Minimum 3-5 years’ experience in higher Education as an Academic / in academic management.
• Demonstrate digital marketing expertise and academic acumen.
• Experience in managing academic programmes and student support.

Responsibilities

• Provide leadership for academic programme delivery and oversight.
• Ensure compliance with quality assurance processes.
• Engage with stakeholders and support student success.
• Monitor student throughput, retention, progression and support interventions.
• Collaborate with academic support services to improve student performance.
• Prepare and manage programme budgets and communicate value propositions.

Skills

High-quality academic knowledge

Digital literacy

Leadership and decision-making

Conflict resolution

Analyzing and interpreting

Organizing and executing

Adapting and coping

Education

Masters degree in Marketing or related field (NQF Level 9)

Postgraduate Diploma in Digital Marketing or related (NQF Level 9)

Tools

Learner Management System

Job description

Position Summary

Job category: University and Academy

Location: Durban

Contract: Permanent

EE position: No

Introduction

To provide efficient direction and oversight for a particular academic programme/programmes. This position involves duties focused on guaranteeing the programme's success and excellence, while also supporting the academic and professional development of students and the school. The role specifically requires leadership of a programme/programmes, including: Programme Management and Leadership; Programme Planning and Academic Administration; Programme Admission and Delivery; Stakeholder Engagement, Student Engagement; Programme Intelligence; Programme Governance; Programme and Module Reviews and Programme Improvement. The Academic – Programme Leader will play a pivotal role in academic delivery, programme oversight, student support, and ensuring alignment with institutional quality standards.

Programme Management and Leadership

• Programme Management and Leadership (within MANCOSA’s vision, mission, and strategy)
• Establish and maintain Programme philosophy, linked to vision and mission
• Lead the rollout and readiness of new and existing programmes
• Ensure quality assurance processes are in place and compliant with regulatory requirements
• Monitor and report on trend analysis and benchmarking undertaken, student throughput, retention, articulation and dropout rates
• Monitor academic progress and implement interventions for at-risk students
• Collaborate with academic support services to improve student performance

Programme Planning and Academic Administration

• Conduct induction of academic staff
• Contribute to Programme budget management
• Identify and communicate programme value proposition as an integrated effort with marketing and student enrolments
• Programme Planning and Administration in collaboration with Institutional Planning and other relevant Departments
• Identification of suitable academics for content development, delivery, and assessment activities
• Quality control of programme information available on website and prospectus

Programme Admissions and Delivery

• Management of semesterly admissions in line with enrolment plans

Teaching and Learning and Student Engagement

• Assessments – development, moderation and grading
• Stakeholder engagement, development and recognition
• Student Engagement and Success
• Develop and monitor programme teaching and learning strategies
• Ensure alignment of teaching and learning activities with programme outcomes
• Promote academic integrity and quality in curriculum delivery

Programme Intelligence and Governance

• Application of programme and institutional SOPs and rules
• Programme Intelligence: gather longitudinal programme and student performance data to feedback into lifecycle management
• Monitor and address programme conditions and recommendations from regulatory bodies
• Compile and submit timely reports on programme performance, student success rates, and academic operations
• Use data to support continuous improvement initiatives

Programme Enhancement and Quality Assurance

• Complete Programme and Module cyclical Reviews
• Monitoring, Evaluation and risk management for the assigned programme/s
• Oversee programme teach-out plans and ensure quality in transitional academic processes
• Support programme realignment in line with institutional strategy
• Monitor Work Integrated Learning components (Where applicable)
• Promotion of appropriate Community Engagement initiatives and activities
• Programme-specific career guidance in collaboration with Career Centre

Ad Hoc

• Participate in institutional academic committees, audits, and events
• Undertake additional responsibilities as assigned by faculty leadership

Qualifications

Essential qualification: Masters degree specialising in Marketing, Digital Marketing, Social Media Marketing, IT or Postgraduate Diploma in Digital Marketing, or within the cognate Digital Marketing (NQF Level 9)

Preferred qualification: Relevant Master’s degree at NQF Level 9

ESSENTIAL

Minimum 3-5 years’ experience in higher Education as an Academic / in academic management

Experience and Skills

• Demonstrate high-quality academic knowledge
• Provide guidance in the evolving education spectrum
• Leading and decision-making
• Conflict resolution and cooperating
• Analyzing and interpreting
• Creating and conceptualising
• Organising and executing
• Adapting and coping
• Enterprising and performing
• Digital literacy

Advantages

• 3-5 years relevant academic or academic management experience
• Minimum 2 years’ experience in Learner Management System administration/coordination
• Higher Education Academic Management background

General

To demonstrate academic acumen and provide relevant expertise within the scope of Digital Marketing, Social Media Marketing, IT / Postgraduate Diploma in Digital Marketing