39908194352- Meta Media Buyer ( Affiliate Industry )

Activate Talent; Cape Town; Remote; ZAR 1 389 000 - 2 085 000; Full time

Job summary

A leading marketing agency is seeking a high-performance Meta Media Buyer to manage and scale campaigns across Meta platforms. This remote role requires deep experience in affiliate marketing with substantial ad budgets. The ideal candidate will have a proven track record in campaign architecture and optimization strategies to drive results effectively.

Qualifications

• 5+ years of hands-on Meta media buying experience.
• Experience managing $10K+ / day in ad spend.
• Strong understanding of ad creatives and compliance best practices.
• Familiarity with campaign architecture and audience segmentation.

Responsibilities

• Manage and scale Meta Ads campaigns with substantial budgets.
• Build and launch media strategies optimized for conversions.
• Conduct creative testing and optimize based on performance data.
• Deliver weekly reporting on campaign outcomes.

Skills

Meta media buying experience

Analytical skills

Campaign architecture knowledge

Experience with third-party tracking tools

Tools

RedTrack

Triple Whale

Meta Ads Manager

Job description

Job Title: Meta Media Buyer – Affiliate Marketing

Employment Type: Full-Time / Remote

Industry: Affiliate Marketing / Performance Marketing / DTC

About the Role

We’re seeking a high-performance Meta Media Buyer with deep experience in affiliate marketing and high-volume ad buying. This role is ideal for someone who thrives on data, moves fast, and knows what it takes to profitably scale offers with $10K+ / day in ad spend.

You’ll take full ownership of campaign architecture, creative testing, and optimization strategies to consistently drive results across Meta platforms (Facebook + Instagram).

Key Responsibilities

• Manage and scale Meta Ads campaigns (Facebook & Instagram) with daily budgets of $10K+ per offer
• Build and launch full-funnel media strategies optimized for conversions (UGC ads, advertorials, lead gen, ecommerce)
• Run systematic creative testing frameworks and identify winning combinations of hooks, copy, formats, and landing pages
• Work closely with affiliate and funnel teams to align creatives, pre-sells, and checkout flows for maximum CVR and ROAS
• Track performance daily across metrics like CTR, CPM, ROAS, CPA, AOV, LTV using platforms like Triple Whale, RedTrack, and Meta Ads Manager
• Stay ahead of platform changes, creative trends, and compliance shifts—pivoting strategies as needed
• Implement and troubleshoot CAPI, pixel setups, and UTM tracking for full-funnel attribution
• Optimize based on performance data and deliver weekly reporting on campaign outcomes and scaling opportunities

Nice to Have

• Experience working with affiliate networks, CPA / CPL models, and high-volume landing page funnels
• Familiarity with native ad compliance and white / gray hat scaling strategies
• Ability to provide creative briefs and collaborate with editors, copywriters, and designers
• Experience testing across new Meta placements (Reels, Advantage+ Shopping, Instant Forms)

Requirements

• 5+ years of hands‑on Meta media buying experience, preferably in affiliate or direct-response environments
• Proven track record managing $10K+ / day in ad spend per offer across multiple geos or verticals (beauty, wellness, finance, health, etc.)
• Deep understanding of ad creative hooks, thumb‑stopping visuals, UGC, and compliance best practices
• Fluency in campaign architecture (CBO, ABO, broad testing, Advantage+ shopping) and audience segmentation
• Experience with third‑party tracking tools (e.g., RedTrack, Triple Whale, Hyros) and A/B testing tools
• Strong analytical and decision‑making skills—comfortable pulling and interpreting data to drive strategy
• Self‑starter attitude with a bias toward execution and results; thrives in a remote, high‑autonomy environment