Senior Public Relations Manager

Adobe; San Francisco; On-site; VES 95,414,000 - 184,982,000; Full time

Job summary

Adobe is looking for an experienced communications professional to shape the story of Creative Cloud and the future of creativity. You will lead storytelling across Creative Cloud apps, including Photoshop, Premiere and Illustrator, and help communicate Adobe Firefly's impact to creatives worldwide.

As part of the Creativity & Productivity Communications team, you will partner with media, product and marketing, drive major launches, craft clear narratives, and elevate voices of artists,

Qualifications

• 8–10+ years of communications experience across PR, social, analyst relations and/or customer communications.
• Strong track record of working with media and developing high-impact stories.
• Excellent writing, editing, presentation and storytelling skills.
• Strong understanding of visual storytelling and modern communications platforms.
• Strategic judgment, curiosity and an ability to collaborate effectively across teams.
• Interest in creativity, technology and the evolving role of AI.

Responsibilities

• Lead external communications for Creative Cloud apps across earned, owned and paid channels, developing narratives and product messaging for launches, events and broader thought leadership.
• Build relationships with media, product marketing, product management and leadership teams to coordinate programs that extend Adobe's stories.
• Anticipate sensitive topics and communications risks, contribute to annual and quarterly planning, and measure impact of priority programs.

Skills

Communications experience

Media relations

Storytelling

Writing & editing

Visual storytelling

Strategic thinking

AI interest

Education

Bachelor’s degree in Communications, Public Relations, Business/Marketing or a related field

Job description

The Opportunity

Adobe is looking for an experienced communications professional to shape the story of Creative Cloud and the future of creativity!

As part of Adobe’s Creativity & Productivity Communications team, this role leads storytelling across Creative Cloud, including Photoshop, Premiere and Illustrator, and helps communicate how Adobe Firefly is empowering creative professionals.

The work brings together technology, creativity and culture. A key focus will be turning product innovation and complex ideas about AI into clear, relevant stories while elevating the perspectives of artists, designers, filmmakers and photographers.

This role partners closely with media, product and marketing teams, Adobe leaders and global communications teams to develop narratives, lead major launches and build awareness for Adobe’s creative innovation.

What You’ll Do

Lead external communications for Creative Cloud apps across earned, owned and paid channels, developing narratives and product messaging for launches, events and broader thought leadership.

Build relationships with technology, business, creative and trade media, along with emerging and non-traditional voices. Partner with Product Marketing, Product Management and communications teams around the world to create coordinated programs that extend the reach of Adobe’s stories.

The role will also help anticipate sensitive topics and communications risks, contribute to annual and quarterly planning, and use measurement and insights to understand the impact of priority programs.

What You Need To Succeed

• 8–10+ years of communications experience across PR, social, analyst relations and/or customer communications; technology experience is preferred.
• A strong track record of working with media and developing high-impact stories.
• Excellent writing, editing, presentation and storytelling skills.
• Strong understanding of visual storytelling and modern communications platforms.
• Strategic judgment, curiosity and an ability to collaborate effectively across teams.
• Interest in creativity, technology and the evolving role of AI.
• Bachelor’s degree in Communications, Public Relations, Business/Marketing or a related field.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail].

AI Use Guidelines for Interviews

Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

Expected Pay Range

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $106,100 - $205,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $142,100 - $205,700

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices

California

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.