Zone Retailer Marketing Manager

Subaru of America; Atlanta (GA); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, Vision Plans

Pension, 401K Match

25 Vacation days, holidays & time off

Tuition Reimbursement Program

Vehicle Discount Programs

Job summary

Subaru of America seeks a Zone Marketing leader to implement the brand strategy across the regional zone, balancing marketing support with sales operations to hit monthly and annual targets. You will guide DSMs and retailers, shape promotional plans, and optimize POP and community partnerships.

The role requires 6–8 years of experience, a BA/BS degree, and strong communication and leadership skills. Travel up to 65% with on-site duties and bonus-eligible compensation.

Qualifications

• Educate and influence retailers on Subaru Marketing priorities.
• Excellent communication, both in person and in writing.
• Strong interpersonal and professional demeanor.
• Customer-focused with ability to build relationships.
• Excellent organization and time management with ability to handle multiple priorities.
• Leadership with ability to initiate open dialogue and candid discussions.

Responsibilities

• Serve as liaison for Marketing initiatives between DSMs and zone retailers.
• Lead enrollment and engagement in Subaru Marketing programs (Love Promise, Relationship & Owner).
• Provide Zone Marketing direction to District Managers and partners.
• Manage budgets for RDF incentives, media spend, promotions, and selling expenses.
• Support the Subaru Advertising Fund (SAF) and Love Promise plan development.
• Guide on-site retailer marketing messaging and POP merchandising.

Skills

Influence retailers

Communication skills

Interpersonal skills

Customer focus

Time management

Leadership

Education

BA/BS degree

Job description

SUMMARY

Maintains responsibility for the Zone-level implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing "More than a Car Dealer." Guides District Sales Managers (DSMs) and Zone retailers on how to increase demand and achieve sales targets. Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time (including taking ownership of monthly and annual Zone sales targets, such as inventory management, incentives, and Trade Up Advantage)

• Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, and retailer initiatives), Sales, and Incentives programs between the DSMs and zone retailers.
• Leads and maintains responsibility for retailers' enrollment and engagement in Subaru Marketing programs including Love Promise and Relationship and Owner programs. Works closely with Zone retailers regarding program activation and provides direction and counsel to retailers regarding marketing efforts.
• Provides Zone Marketing direction regarding understanding and applying Marketing resources to the District Managers. Provides zone intelligence and strategies to the marketing support partners including the Carmichael Lynch, Dealer.com, Shift Digital, and Care Connect field teams.
• Manages zone portion of the budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses; works with Regional Marketing Manager and National Incentives Program Manager (in Sales) for budget management. Communicates national and regional incentive programs and sales challenges to retailers and District Managers. Develops and communicates programs as needed.
• Works with DSMs and Zone retailers to efficiently utilize the Subaru Advertising Fund (SAF). Helps retailers within the Zone build out their Love Promise plans by having them develop promotional plans.
• Provides guidance and oversight from a Zone perspective and works directly (on site) with retailers on retailer Marketing messaging and communication channels, as well as works with retailers on merchandising (such as having them display point of purchase [POP] merchandise that is relevant, correct, and connected to community partners) to ensure alignment with Subaru Marketing strategy.

SUMMARY

Maintains responsibility for the Zone-level implementation of the Subaru brand strategy with a specific focus on improving Subaru retailer marketing and championing "More than a Car Dealer." Guides District Sales Managers (DSMs) and Zone retailers on how to increase demand and achieve sales targets. Focus of position is supporting marketing approximately half of time and supporting sales operations approximately half of time (including taking ownership of monthly and annual Zone sales targets, such as inventory management, incentives, and Trade Up Advantage)

• Serves as communication liaison for all Marketing initiatives (including, but not limited to, brand, product, and retailer initiatives), Sales, and Incentives programs between the DSMs and zone retailers.
• Leads and maintains responsibility for retailers' enrollment and engagement in Subaru Marketing programs including Love Promise and Relationship and Owner programs. Works closely with Zone retailers regarding program activation and provides direction and counsel to retailers regarding marketing efforts.
• Provides Zone Marketing direction regarding understanding and applying Marketing resources to the District Managers. Provides zone intelligence and strategies to the marketing support partners including the Carmichael Lynch, Dealer.com, Shift Digital, and Care Connect field teams.
• Manages zone portion of the budgets for the Regional Discretionary Fund (RDF) incentives, media spend, marketing promotions, and selling expenses; works with Regional Marketing Manager and National Incentives Program Manager (in Sales) for budget management. Communicates national and regional incentive programs and sales challenges to retailers and District Managers. Develops and communications programs as needed.
• Works with DSMs and Zone retailers to efficiently utilize the Subaru Advertising Fund (SAF). Helps retailers within the Zone build out their Love Promise plans by having them develop promotional plans.
• Provides guidance and oversight from a Zone perspective and works directly (on site) with retailers on retailer Marketing messaging and communication channels, as well as works with retailers on merchandising (such as having them display point of purchase [POP] merchandise that is relevant, correct, and connected to community partners) to ensure alignment with Subaru Marketing strategy.

ADDITIONAL RESPONSIBILITIES

• Maintains responsibility for Zone Marketing event activation and management, including planning, budgeting, staffing, setup, and logistics.
• Partners with SOA Experiential Marketing, Motorsports Marketing, and Auto Show teams to implement and execute Subaru Marketing events and initiatives.

REQUIRED SKILLS AND ABILITIES

• Ability to educate and influence retailers on Subaru Marketing priorities.
• Exceptional communication skills with ability to expertly present to an audience in person and on paper and effectively listen and recognize the value of others' input.
• Excellent interpersonal skills with a respectful, positive, and professional demeanor and strong negotiator and mediator.
• Excellent customer focus skills with ability to build positive, productive relationships.
• Excellent organization and time management skills and highly successful at handling multiple priorities
• Energetic and cooperative, with ability to project a strong positive and motivational presence.
• Excellent leadership skills with ability to initiate open dialogue and candid discussions.

WORK ENVIRONMENT

• Prolonged sitting at desk and working on computer
• Region office environment; ability to work at Zone office, Retailers, and event sites
• Ability to drive on a daily basis
• 6-8 years of experience.
• Air travel and drive long distances required. 65% Travel

EDUCATION/EXPERIENCE REQUIREMENTS

• 4-Year College Degree (BA, BS) and 6-8 years' experience.

COMPENSATION

The recruiting base salary range for this full-time position is $130000-$150000/ year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible. (Internal Job Grade: M2)

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 9 Company Holidays, 5 Floating Holidays, and 5 Sick days.
• Tuition Reimbursement Program
• Vehicle Discount Programs
• See our Careers landing page for additional information about our compensation and benefit programs.

ABOUT SUBARU

LOVE.

It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to be More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.