YouTube Strategist

PrideNow; New York (NY); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Healthcare coverage

Dental & vision insurance

401(k) retirement savings

Life & disability insurance

Employee discounts

Job summary

PrideNow is seeking an experienced YouTube Strategist to lead day-to-day strategy, management, publishing, and optimization of a high-profile YouTube channel during a 10-week project surrounding a major fashion and entertainment event. This role serves as the dedicated YouTube lead, aiming to maximize programming impact, audience growth, and brand presence on YouTube.

The ideal candidate is a YouTube platform expert and experienced social strategist who is highly organized and comfortable with

Qualifications

• 3–5+ years of social media experience
• Significant hands-on experience managing YouTube for a brand, publisher, entertainment property, or similarly scaled organization
• Strong knowledge of YouTube platforms (Shorts, long-form/VOD, Community, Playlists, Studio, Analytics)
• Experience with high-profile, high-volume, or live-event content is strongly preferred

Responsibilities

• Own the day-to-day strategy and management of the YouTube channel throughout the engagement.
• Develop strategies to maximize performance and reach of YouTube Shorts and long-form content.
• Identify opportunities to drive audience growth, engagement, viewership, and channel health.
• Develop YouTube-first content and programming recommendations based on platform best practices and audience behavior.
• Partner with the Organic Social team to align YouTube strategy with overall social and content strategy.
• Lead YouTube planning, publishing, and optimization for episodic content and supporting content.
• Manage publishing and optimization of major event-related pre- and post-event content.
• Maintain and optimize channel architecture, including homepage organization and playlists.

Skills

YouTube strategy

Content publishing

Analytics

Cross-functional collaboration

Project management

Live-event content

Brand storytelling

Job description

ABOUT US

PrideNow is Pride Global’s light industrial staffing organization, a distinguished division within the Pride Global network. We specialize in providing top-tier workforce solutions to the light industrial industry. Leveraging our global reach, PrideNow is committed to empowering diversity, ensuring compliance, and driving success for our clients and candidates.

EEO STATEMENT

As a certified minority-owned business, Pride Global and its affiliates are proud to be equal opportunity employers. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, disability, or veteran status.

Position Summary

We are seeking an experienced YouTube Strategist to lead the day-to-day strategy, management, publishing, and optimization of a high-profile YouTube channel during a critical 10-week project surrounding a major fashion and entertainment event.

This role will serve as the dedicated YouTube lead, helping maximize the impact of key programming while identifying opportunities to strengthen channel performance, audience growth, engagement, and overall brand presence on YouTube.

The ideal candidate is both a YouTube platform expert and experienced social strategist who is highly organized, comfortable working in a fast-paced environment, and able to move seamlessly between strategic recommendations, hands‑on channel management, publishing, optimization, analytics, and cross-functional coordination.

Responsibilities

• Own the day-to-day strategy and management of the YouTube channel throughout the engagement.
• Develop strategies to maximize the performance and reach of YouTube Shorts and long‑form/VOD content.
• Identify platform‑specific opportunities to drive audience growth, engagement, viewership, and channel health.
• Develop YouTube‑first content and programming recommendations based on platform best practices and audience behavior.
• Partner with the Organic Social team to ensure YouTube strategy aligns with the overall social and content strategy.
• Lead YouTube planning, publishing, and optimization for episodic content and supporting/derivative content.
• Manage publishing and optimization of major event‑related pre‑ and post‑event content.
• Own end-to-end publishing workflows across Shorts and VOD, including:
• Titles and descriptions
• Thumbnails
• Metadata and tagging
• Chapters
• End screens and cards
• Links
• Other optimization opportunities
• Manage YouTube platform functionality, including Premieres, playlists, Community posts, content hubs, chapters, and channel organization.
• Coordinate content approvals and ensure all assets and publishing requirements are delivered accurately and on schedule.
• Identify opportunities to extend the lifespan and value of existing content through repackaging, resurfacing, playlists, Shorts, and other YouTube‑native tactics.
• Conduct an audit and clean‑up of the YouTube brand page to improve organization, discoverability, consistency, and user experience.
• Maintain and optimize channel architecture, including homepage organization, playlists, content groupings, featured content, and navigation.
• Monitor channel performance and content health and make ongoing optimization recommendations.
• Serve as a day‑to‑day point of contact with the YouTube team, coordinating platform recommendations, opportunities, approvals, technical needs, and event support.
• Partner with Social, Creative, Production, Marketing, PR, and other cross‑functional teams.
• Manage timelines and dependencies across a high volume of content, proactively identifying risks, gaps, and opportunities.
• Provide regular performance reporting and actionable insights.
• Analyze key YouTube KPIs, including views, watch time, audience retention, engagement, subscriber growth, traffic sources, and overall channel performance.
• Translate performance and platform insights into clear recommendations for immediate campaigns and longer‑term YouTube strategy.

Required Qualifications

• 3–5+ years of social media experience, with 5+ years preferred.
• Significant hands‑on experience managing YouTube for a brand, publisher, entertainment property, or similarly scaled organization.
• Strong knowledge of YouTube, including:
• YouTube Shorts
• Long‑form/VOD
• Community
• Playlists
• YouTube Studio
• YouTube Analytics
• Demonstrated experience developing and executing YouTube channel and content strategies.
• Strong understanding of YouTube publishing best practices, discoverability, audience retention, content packaging, and platform‑native storytelling.
• Experience with high‑profile, high‑volume, or live‑event content is strongly preferred.
• Strong organizational and project management skills.
• Ability to manage multiple workstreams and tight deadlines.
• Comfortable working both strategically and hands‑on, including publishing, metadata, playlists, and channel organization.
• Strong written and verbal communication skills.
• Ability to work independently with internal and external partners.
• Strong attention to detail and sound judgment in a fast‑paced environment.

Preferred Skills

• YouTube strategy and channel management
• YouTube analytics and performance optimization
• Content publishing and optimization
• Project management and organization
• Strong written and verbal communication
• Cross‑functional collaboration

Ideal Candidate

The ideal candidate is a self‑starter, collaborative, and energetic YouTube expert who can independently manage the platform while confidently working with internal teams, external partners, and platform representatives.

This is not a creative/content production role. The candidate should have hands‑on experience building and executing YouTube strategy, managing the channel, publishing content, optimizing performance, and analyzing results.

Benefits Information:

Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), 401(k) retirement savings, life & disability insurance, an employee assistance program, legal support, auto and home insurance, pet insurance, and employee discounts with preferred vendors.

We collect personal information from applicants during the recruiting, pre‑offer, and offer process.

During the recruiting, pre‑offer process and offer process, we may collect the following categories of personal information:

• Identifiers, such as name, address, and email address.
• Professional and Employment‑Related Information, such as resume, work history, education, and qualifications.
• Information Voluntarily Provided by You in connection with the recruiting and pre‑offer process.
• Sensitive Personal Information, where legally permitted and necessary, such as Social Security number and date of birth.

Personal information is collected and used for the following business purposes: evaluating qualifications and eligibility for employment; communication regarding the recruitment and application process; verifying eligibility for employment; and complying with applicable legal, regulatory, and contractual obligations.

Personal information is collected and used only as necessary, and we are committed to data minimization, privacy, and providing equal employment opportunities. We are an international organization, and personal information may be accessed or processed by authorized personnel or service providers located outside the United States, subject to appropriate safeguards. We restrict use and access to personal information to authorized personnel and service providers with confidentiality and data security obligations. We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, and disclosure.

For information about our privacy practices, please review our Privacy Policy at:

If you do not consent to the collection of such personal information, please advise us immediately in writing at

Pride Global is an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Pride Global is a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.

Accommodations

We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.

Only applicable for San Francisco Candidates:

Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.

Potential Travel: Yes

Start Date: ASAP