YouTube Creator Manager

Linktree; San Francisco (CA); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Annual wellbeing allowance

Medical/dental/vision coverage

Retirement contributions

Employee stock option program

Generous time off

Job summary

Linktree is hiring a YouTube Creator Manager to build and manage relationships with YouTube creators, helping them maximize Linktree to grow their audience and monetize their content.

You’ll own a portfolio of creators as their primary Linktree partner, providing tailored support based on tier and opportunities, and collaborate with Product, Marketing, and the broader creator teams to turn learnings into product opportunities.

Qualifications

• 4+ years in creator management or related roles.
• Experience managing relationships with creators or talent.
• Strong knowledge of the YouTube creator ecosystem.
• Creator-first mindset and ability to translate goals into actions.
• Strong relationship-building and communication skills.
• Data-informed with portfolio performance signals.
• Entrepreneurial mindset and adaptability.

Responsibilities

• Creator portfolio management: Own and develop relationships with YouTube creators and deliver tailored support.
• Creator growth and monetization: Help creators grow audience, engagement, and monetization with Linktree.
• Creator education and product adoption: Educate on Linktree features and drive adoption.
• Creator insights and feedback: Capture qualitative/quantitative insights to inform product.
• YouTube product learning: Surface patterns to build YouTube-specific tools.
• Cross-functional partnership: Collaborate with Product, Marketing, Growth, and Content teams.
• Portfolio performance: Track engagement and adoption to deepen relationships.

Skills

Creator management

Account management

Relationship building

YouTube ecosystem

Data-driven

Cross-functional

Entrepreneurial mindset

Tools

CRM software

Analytics tools

Job description

YouTube Creator Manager

Los Angeles, CA • San Francisco, CA • Marketing • Hybrid • Full-time

The Role

Linktree is hiring a YouTube Creator Manager to build and manage relationships with YouTube creators, helping them get more value from Linktree while bringing their needs, behaviors, and feedback closer to our business and product teams.

You’ll own a portfolio of YouTube creators and serve as their primary point of contact at Linktree. Depending on each creator’s needs and level of engagement, you’ll provide tailored support designed to help them maximize their use of Linktree to grow their audience, deepen engagement with their community, and monetize their content.

This role is equal parts relationship management, creator strategy, and learning. You’ll build trusted relationships with creators and help them get the most out of Linktree today, while developing a deep understanding of how YouTubers use Linktree, what they need from us, and where we can build better products and tools for them in the future.

You’ll sit within Linktree’s Content Partnerships team in Marketing and work closely with partners across Product, Marketing, and the broader creator organization to turn what you learn from creators into actionable insights and opportunities.

What You’ll Own

• Creator portfolio management: Own and develop relationships with a portfolio of YouTube creators, serving as their primary Linktree partner and delivering the right level of support based on creator tier, needs, and opportunities.
• Creator growth and monetization: Help creators get more value from Linktree by identifying opportunities to improve how they use the product, grow their audience, drive engagement, and monetize their presence.
• Creator education and product adoption: Educate creators on Linktree products, features, and best practices, with a particular focus on driving awareness and adoption of tools relevant to YouTube creators.
• Creator insights and feedback: Develop a deep understanding of how YouTube creators operate—their workflows, goals, pain points, and unmet needs and systematically capture qualitative and quantitative insights that can help Linktree better serve this audience.
• YouTube product learning: Help build Linktree’s understanding of the YouTube creator ecosystem by identifying patterns across your portfolio and surfacing opportunities for new or improved YouTube-specific tools and experiences.
• Cross-functional partnership: Work closely with Product, Product Marketing, Growth, Content, and other creator-facing teams to share creator insights, support product launches and tests, and turn creator feedback into actionable opportunities.
• Portfolio performance: Track creator engagement, product adoption, and other relevant portfolio signals to understand what is working, where creators need additional support, and where Linktree has opportunities to deepen creator relationships.

Who We’re Looking For

• 4+ years of experience in creator management, talent management, creator partnerships, account management, or a related role within the creator economy.
• Experience directly managing relationships with creators or talent and serving as a trusted, day-to-day partner.
• Strong knowledge of the YouTube creator ecosystem, including how creators build audiences, monetize their content, and operate their businesses.
• A creator-first mindset and the ability to understand an individual creator’s goals and translate them into practical recommendations and opportunities.
• Strong relationship-building and communication skills, with the ability to develop trust with creators across different sizes, categories, and stages of their careers.
• A track record of managing a portfolio of relationships while prioritizing effectively across different levels of need and opportunity.
• Strong curiosity about creator behavior and the ability to turn individual conversations and observations into broader insights and patterns.
• Comfort working cross-functionally and representing creator needs to internal partners across Product, Marketing, Growth, and other teams.
• A data-informed approach to relationship management, with the ability to use creator and portfolio performance signals to guide your priorities and recommendations.
• An entrepreneurial mindset and comfort operating in a role where you’ll help shape the playbook as you go.

Nice to have

• Experience working directly with YouTube creators, either at YouTube, a creator platform, talent management company, agency, MCN, or creator-focused technology company.
• Existing knowledge of the YouTube ecosystem, including creator business models, monetization strategies, audience development, and emerging creator trends.
• Experience helping creators adopt new products, tools, or features and translating product capabilities into clear creator value.
• Experience gathering structured creator or customer feedback and partnering with Product teams to inform product development.
• Experience working with creators across multiple tiers, from emerging creators to established talent.
• Experience in consumer technology, social platforms, SaaS, the creator economy, or digital media.

Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $160,000 - $180,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.

Our Story

We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link.

Today, a community of 70+ million use Linktree, including icons like Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space.

We’ve teamed up with some of the world’s biggest platforms including TikTok, Snap, YouTube, GoFundMe, Spotify, Google, Stripe, Reddit, Laylo, and Kajabi, to unify Linkers’ digital spaces, and we partner with retail brands Amazon, Nordstrom, Nike, Target, Sephora, Vuori, and more to share products they love.

We’re a tight-knit, passionate team building best-in-class tools that make online presence simple, powerful, and yours. If you're excited by the idea of shaping a new category, setting the standard, and making space for everyone to be seen and succeed, we’d love to meet you.

Where and How We Work

We're a global, diverse team spread across continents with offices in London, Los Angeles, Melbourne, and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.

We offer autonomy in how you structure your days and weeks. While we’re mindful of time zones and occasionally collaborate outside the typical 9–5, we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids, pets, and delivery drivers are welcome.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:

• An annual wellbeing allowance to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up - the choice is yours!
• 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance for US-based employees.
• Employer contribution towards your retirement.
• Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee stock option program - we want each and every employee to share in the company’s success.

At Linktree, we believe in promoting a culture that celebrates unique backgrounds, talents, and experiences, and we’re proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive. Linktree welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience. If you require accommodations to fully participate in our opportunities, please don't hesitate to reach us at [e-mail] – your needs are important to us.