XR & Wearables Segment Marketing Lead

Arm Limited; San Jose (CA); Hybrid; USD 212,000 - 286,000; Full time

Benefits offered by this job

Accommodations for applicants with dis

Hybrid working

Equal opportunity employer

Job summary

Arm Limited is seeking a Senior Manager (or Director, depending) of Segment Marketing to define the multi-year strategy for AI glasses, display glasses, mixed-reality devices, companion wearables, smartwatches, wearables and related edge devices.

You will collaborate across hardware, software, silicon, and developer communities to align market needs with firmware, AI workloads, sensor fusion, and form factors, driving go-to-market plans and partner engagement.

Qualifications

• Bachelor's degree or equivalent experience in engineering, computer science, marketing, or business.
• MS or MBA is welcome.
• 8+ years of experience in segment marketing, product marketing, product management, ecosystem marketing, or related work.

Responsibilities

• Define the segment, priority use cases, annual goals, investment recommendations, and measures of success.
• Analyze trends across devices, silicon and platform providers, operating systems, AI assistants, developer tools, applications, content, commerce, and cloud services.
• Translate customer and market insight into positioning, messaging, and thought leadership across compute, graphics and display, AI, vision, connectivity, security, and power efficiency.
• Coordinate Product, Sales, Business Development, Developer Marketing, Corporate Marketing, Communications, Events, and regional teams on go-to-market plans and product priorities.
• Create executive presentations, customer narratives, sales tools, launch content, partner stories, webinars, and event programs.

Skills

Segment marketing

Product marketing

Product management

Ecosystem marketing

Business development

Executive communication

Education

Bachelor's degree or equivalent experience

Master's degree (MS) or MBA welcome

Job description

Arm Limited is seeking a Senior Manager (or Director, depending) of Segment Marketing to define the multi-year strategy for AI glasses, display glasses, mixed-reality devices, companion wearables, smartwatches, wearables and related edge devices.

You will collaborate across hardware, software, silicon, and developer communities to align market needs with firmware, AI workloads, sensor fusion, and form factors, driving go-to-market plans and partner engagement.