Workstream - Field Marketing Manager

rctsglobal-com; San Francisco (CA); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive salary and equity

Health coverage

401K plan

Pre-tax commuter benefits

Learning/development stipend

Unlimited PTO

Job summary

Workstream is a mission-driven company delivering premium software for hourly workforces. We’re seeking a Field Marketing Manager in San Francisco (Hybrid) to drive regional programs, events, and ABM, partnering with Sales, Demand Gen, Brand, and Product Marketing.

You’ll own strategy, budgets, and ROI while collaborating across teams and managing travel 30–40% for on-site activations. 5-7+ years in SaaS marketing required.

Qualifications

• 5-7+ years of experience in B2B field marketing
• Proven success in pipeline-building marketing programs with sales
• Experience planning and executing regional campaigns and events
• Strong project management and organizational skills
• Excellent communication and collaboration across functions
• Willingness to travel 30-40% for events and activations

Responsibilities

• Build and execute regional field marketing strategies aligned with sales goals and revenue objectives
• Own event planning and execution across in-person and virtual formats (trade shows, hosted experiences, roadshows, partner activations)
• Partner with Sales and Demand Gen to design and execute ABM programs that drive engagement and pipeline
• Manage end-to-end logistics including budget, vendors, booth execution, and onsite coordination
• Develop and track success metrics; measure ROI and optimize performance
• Collaborate with Product Marketing, Brand, Content, and Customer teams on messaging and experience delivery
• Act as the voice of the field—collect feedback and competitive intel from prospects and sales teams
• Create and maintain regional assets, signage, sales templates, and follow-up resources
• Report on program performance and share learnings with stakeholders
• Serve as a brand ambassador and regional evangelist for Workstream

Skills

B2B field marketing

SaaS marketing

Event planning

ABM programs

Budget management

Cross-functional collaboration

Data-driven

Travel 30-40%

Education

BA/BS

Tools

Salesforce

Job description

Field Marketing Manager

San Francisco, California (Hybrid + Travel ~35%)

Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At Series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

Grow With Us

We are looking for an experienced and driven Field Marketing Manager to join our team! You’ll play a critical role in driving pipeline and revenue through regional programs that directly support sales. From event strategy to ABM execution to partner activations, you’ll be at the forefront of our go-to-market engine. This role is highly cross-functional and will work closely with Sales, Demand Generation, Brand, Product Marketing, and Customer Success. If you’re passionate about building programs that convert, working in fast-paced environments, and being the face of the brand on the ground—we’d love to meet you.

Day in the Life

• Build and execute regional field marketing strategies that align with sales goals and revenue objectives
• Own event planning and execution across in-person and virtual formats—including trade shows, hosted experiences, roadshows, and partner activations
• Partner with Sales and Demand Gen to design and execute account-based marketing (ABM) programs that drive engagement and pipeline
• Manage end-to-end logistics, including budget management, vendor relationships, booth execution, and onsite coordination
• Develop and track success metrics; measure ROI of programs and use data to optimize performance
• Collaborate with Product Marketing, Brand, Content, and Customer teams to align on messaging and experience delivery
• Act as the voice of the field—gathering feedback, insights, and competitive intel from prospects and sales teams
• Build and maintain core field marketing materials such as regional assets, signage, sales templates, and follow-up resources
• Report on program performance and share learnings with stakeholders across the org
• Serve as a key brand ambassador and regional evangelist, representing Workstream with energy and polish

Who You Are

• 5-7+ years of experience in B2B field marketing, preferably in SaaS or technology companies
• Proven success in building pipeline-driving marketing programs in partnership with sales
• Experience planning and executing both small- and large-scale events and regional campaigns
• Strong project management skills—you’re organized, detail-oriented, and thrive in fast-moving environments
• Highly collaborative—you work well across functions and can balance multiple stakeholder needs
• Metrics- and results-driven mindset—you seek data to inform and refine your strategies
• Excellent communication skills, both written and verbal
• Comfortable with ~30–40% travel for events and onsite activations
• Familiarity with Salesforce (or similar platforms)
• BA/BS required
• (Nice to Have): experience in HR tech or vertical SaaS

What We Offer

• A mission-driven and value-based company dedicated to empowering deskless workers and local businesses
• An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
• Competitive salary and equity
• Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
• In-office amenities and stocked kitchen
• 401K Plan
• Pre-tax commuter benefits
• Learning/development stipend
• Unlimited PTO

Salary Range:

In compliance with the California Pay Transparency Law, the base salary range for this role is between $110,000 - $150,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.