Workshop Sales Representative - San Francisco Bay Area

Bosch Automotive Aftermarket (China); California; On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Health, dental, and vision plans

Health Savings Account (HSA)

401(K) with employer match

Paid time off

Parental leave

Education expense reimbursement

Job summary

Bosch Mobility Aftermarket is seeking a Sales Representative to own and grow our workshop relationships across the North American market. You will promote the full Bosch product portfolio, including diagnostic equipment, services, and training, while driving loyalty programs and parts pull.

Expect extensive travel and collaboration with distributors and internal teams. Your role focuses on increasing workshop loyalty, promoting solutions, and delivering market feedback to shape territory growth.

Qualifications

• 3–5 years of proven sales experience in automotive aftermarket.
• Technical understanding of diagnostic and workshop equipment.
• Valid driver’s license and ability to travel extensively.

Responsibilities

• Visit independent repair shops and accounts to build relationships and drive growth.
• Represent Bosch Mobility Aftermarket as the local field contact for workshops.
• Identify and onboard Workshop Partner prospects and promote loyalty programs.
• Drive parts pull by educating on product coverage and distributor pathways.
• Support field campaigns, events, and product demonstrations.
• Capture visit details and opportunities in Bosch systems and reporting tools.
• Provide market intelligence on competition and opportunities.
• Coordinate with distributors, agencies, and sales leadership for follow-ups.
• Maintain a disciplined territory routine with planning and reporting.

Skills

Sales experience

Automotive aftermarket

Technical understanding

Driver's license

Travel readiness

Education

Bachelor's degree in business/engineering

Tools

CRM systems

Mobile apps

Job description

At Bosch Mobility Aftermarket, we believe in creating a work culture that embodies our core values of grow, enjoy, and inspire. Our Mobility Aftermarket division provides diagnostic and repair shop equipment, spare parts, and repair solutions for passenger cars and commercial vehicles worldwide. Our Automotive Service Solutions operations supply testing and repair-shop technology, diagnostic software, service training, and information services. Our OE Wiper operations has several plants globally serving the OE's with innovative wiper arms.

As a member of our team, you will have the opportunity to grow your skills and knowledge while working with cutting-edge technology. We want you to enjoy what you do and feel inspired to contribute your best to our customers and to the growth of our business. We believe that by cultivating a work environment that encourages personal and professional growth, enjoyment, and inspiration, we can achieve great things together.

Join us at Bosch Mobility Aftermarket and help us shape the future of mobility!

Job Purpose

While serving as the single point of contact for workshops, the Sales Representative is offering the whole Bosch Mobility Aftermarket (MA) Product Portfolio. The representative is responsible for increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs.

Key Responsibilities

• Conduct consistent in-person field visits with independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth.
• Represent Bosch as the local field contact for workshops, reinforcing brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions.
• Identify, qualify, and onboard new Workshop Partner prospects while increasing participation in the eXtra and Workshop Partner loyalty programs through clear benefit communication and ongoing account support.
• Drive parts pull by educating workshops on Bosch product coverage, quality, availability, and distributor purchasing pathways.
• Support execution of field campaigns, sales blitzes, distributor events, training opportunities, product demonstrations, and other market-development initiatives.
• Capture accurate shop visit details, contact information, opportunities, feedback, and follow-up actions in required Bosch systems and reporting tools.
• Provide market intelligence from the field, including competitive activity, customer objections, product opportunities, and distributor or workshop feedback.
• Partner closely with internal Bosch teams, distributors, agencies, and sales leadership to coordinate follow-up, resolve issues, and support territory objectives.
• Maintain a disciplined territory routine, including route planning, visit prioritization, timely reporting, and completion of assigned follow-up tasks.

Core Competencies

• Strong field sales and relationship-building skills with the ability to engage shop owners, service managers, technicians, distributors, and internal stakeholders.
• Strong written and verbal communication skills, with the ability to clearly convey information, listen effectively, and tailor messaging to workshops, distributors, and internal stakeholders.
• Ability to communicate Bosch value clearly and confidently across parts, diagnostics, tools and equipment, training, programs, and service solutions.
• Comfortable working independently in the field, managing a territory, prioritizing visits, and maintaining a consistent cadence of shop engagement.
• Strong consultative approach with the ability to identify workshop needs, ask effective questions, and connect customers to the right Bosch solutions or next steps.
• Proficiency with digital tools, CRM/reporting systems, mobile applications, and data-entry processes used to document visits, opportunities, and follow-up activity.
• High attention to detail and accountability for timely, accurate reporting, clean customer data, and completion of required follow-up actions.
• Ability to support product demonstrations, program explanations, training awareness, and distributor or workshop events in a professional and customer-focused manner.
• Adaptability, professionalism, and resilience when working in a fast-paced field environment with varied customer needs and market conditions.

Required

• 3-5 years of proven sales experience, preferably in the automotive aftermarket.

• Technical understanding of diagnostic and workshop equipment.
• Valid driver’s license required; must be able to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed for training, product blitzes, team support, and other North American events.

Preferred

• Experience with workshop business models.
• Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands-on, job-related automotive service skills.
• Bachelor’s degree in business, engineering, or related field.
• Fluent in local language(s), verbal and written.

Equal Opportunity Employer, including disability / veterans.

All your information will be kept confidential according to EEO guidelines.

The U.S. base salary range for this full-time position is $85,000 - $100,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: https://www.myboschbenefits.com/public/welcome. Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.