Workshop Sales Representative - Los Angeles Area

Bosch USA; Los Angeles (CA); On-site; USD 85,000 - 100,000; Full time

Benefits offered by this job

Health, dental, and vision plans

Health savings accounts (HSA)

Flexible spending accounts

401(K) retirement plan with employer 4

Wellness programs

Life insurance

Paid time off

Parental leave and adoption assistance

Education expense reimbursement

Job summary

Bosch USA is seeking a Sales Representative for the Mobility Aftermarket division in the United States. You will be the single point of contact for workshops, promoting the entire MA product portfolio and driving loyalty, parts pull, and diagnostic services.

You will implement workshop concepts, conduct training, and pursue sales across a broad portfolio. The role requires 3–5 years of proven automotive aftermarket sales experience, technical knowledge of diagnostic tools, and willingness to

Qualifications

• 3-5 years of proven sales experience, preferably in automotive aftermarket.
• Technical understanding of diagnostic and workshop equipment.
• Valid driver’s license; willing to travel extensively within North America.

Responsibilities

• Increase participation in eXtra loyalty program and follow-up.
• Promote Workshop Order Manager (WOM) and manage rollouts in country.
• Acquire workshops for concepts and provide ongoing support.
• Participate in training programs and gather feedback for development.
• Sell Hotline Services, Remote Diagnostics, VHC and VCA.
• Generate leads for direct sales of workshop equipment and ESI tools.
• Generate leads for Bosch Car Service through promotion and consultations.
• Promote equipment and diagnostic campaigns.
• Drive cross-selling with Workshop Test Equipment.

Skills

Sales experience

Automotive aftermarket

Diagnostic equipment

Travel availability

Driver's license

CRM systems

Negotiation

Presentation skills

Education

Bachelor's degree in business, engineering, or related field

Tools

C4C

PBI apps

myBCS

Job description

Company Description

At Bosch Mobility Aftermarket, we believe in creating a work culture that embodies our core values of grow, enjoy, and inspire. Our Mobility Aftermarket division provides diagnostic and repair shop equipment, spare parts, and repair solutions for passenger cars and commercial vehicles worldwide. Our Automotive Service Solutions operations supply testing and repair-shop technology, diagnostic software, service training, and information services.

As a member of our team, you will have the opportunity to grow your skills and knowledge while working with cutting-edge technology. We want you to enjoy what you do and feel inspired to contribute your best to our customers and to the growth of our business. We believe that by cultivating a work environment that encourages personal and professional growth, enjoyment, and inspiration, we can achieve great things together. Join us at Bosch Mobility Aftermarket and help us shape the future of mobility!

Job Description

Job Purpose

While serving as the single point of contact for workshops, the Sales Representative is offering the whole Bosch Mobility Aftermarket (MA) Product Portfolio. The representative is responsible for increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs.

Key Responsibilities

• Increase participation in the eXtra loyalty program and ensure regular follow-up.
• Promote Workshop Order Manager (WOM) and manage country-specific rollouts.
• Acquire workshops for concept modules and ensure ongoing support and maintenance.
• Ensure participation in training programs and gather feedback for development.
• Pursue sales of Hotline Services, Remote Diagnostics, Vehicle Health Checks (VHC) and Vehicle Check Apps (VCA).
• Generate leads for direct sales of workshop equipment and ESI diagnostic tools.
• Generate leads for Bosch Car Service (BCS) through promoting basic value proposition services and consultation on full-service concept requirements and follow up on them.
• Promote available equipment and diagnostic campaigns.
• Drive cross-selling with Workshop Test Equipment (WTE).
• Conduct regular follow-ups on workshop equipment and diagnostics usage.

Core Competencies

• Comprehensive understanding of Bosch’s MA portfolio, including parts, diagnostics, services and equipment.
• Ability to explain and sell the value proposition of workshop concepts and technical tools.
• Consultative sales skills to identify customer needs and propose tailored solutions.
• Strong presentation, negotiation, and relationship-building skills.
• Ability to engage with varies stakeholders (e.g., workshop managers, technical staff).
• Ability to offer workshops practical support, advice, and training guidance.
• Proficiency with Bosch systems (e.g., C4C, PBI apps, myBCS) and digital rollout tools.
• Ability to promote digital tools to workshops and ensure data quality in CRM systems.

Qualifications

Required

• 3-5 years of proven sales experience, preferably in the automotive aftermarket.
• Technical understanding of diagnostic and workshop equipment.
• Valid driver’s license required; must be able to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed for training, product blitzes, team support, and other North American events.

Preferred

• Experience with workshop business models.
• Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands‑on, job‑related automotive service skills.
• Bachelor’s degree in business, engineering, or related field.
• Fluent in local language(s), verbal and written.

Additional Information

Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization not available.

All your information will be kept confidential according to EEO guidelines.

Equal Opportunity Employer, including disability / veterans.

• The U.S. base salary range for this full-time position is $85,000 - $100,000. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.
• health, dental, and vision plans
• health savings accounts (HSA)
• flexible spending accounts
• 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match
• wellness programs
• life insurance
• short and long term disability insurance
• paid time off
• parental leave, adoption assistance
• reimbursement of education expenses

https://www.bosch.us/careers/why-bosch/culture-and-benefits/
https://www.myboschbenefits.com/public/welcome