Workshop Sales Representative

Bosch Group; Oak Brook (IL); On-site; USD 85,000 - 100,000; Full time

Job summary

Bosch Mobility Aftermarket is seeking a Sales Representative to serve workshops and independent repair shops across the North American territory. You will promote the full MA product portfolio, drive loyalty programs, and educate on parts, tools, and diagnostics.

The role requires 3-5 years of sales experience in automotive aftermarket, strong technical understanding, and willingness to travel extensively. Base salary, comprehensive benefits, and a field-focused environment are offered.

Qualifications

• 3-5 years of proven sales experience in automotive aftermarket.
• Technical understanding of diagnostic and workshop equipment.
• Valid driver’s license; must be able to travel extensively within the territory and North America.

Responsibilities

• Conduct in-person field visits with repair shops and accounts to build relationships and identify needs.
• Represent Bosch as the local field contact for workshops and promote products and services.
• Onboard new Workshop Partner prospects and grow participation in loyalty programs.
• Drive parts pull by educating workshops on product coverage and purchasing paths.
• Support field campaigns, product demonstrations, and distributor events.
• Capture visit details, opportunities, and follow-up actions in Bosch systems.

Skills

Sales experience

Diagnostic equipment knowledge

Driver's license

Willingness to travel

Education

Bachelor's degree (business/engineering)

ASE certification

Tools

CRM systems

Reporting tools

Mobile applications

Data-entry processes

Job description

At Bosch Mobility Aftermarket, we believe in creating a work culture that embodies our core values of grow, enjoy, and inspire. Our Mobility Aftermarket division provides diagnostic and repair shop equipment, spare parts, and repair solutions for passenger cars and commercial vehicles worldwide. Our Automotive Service Solutions operations supply testing and repair-shop technology, diagnostic software, service training, and information services.Our OE Wiper operations has several plants globally serving the OE's with innovative wiper arms.

As a member of our team, you will have the opportunity to grow your skills and knowledge while working with cutting‑edge technology. We want you to enjoy what you do and feel inspired to contribute your best to our customers and to the growth of our business. We believe that by cultivating a work environment that encourages personal and professional growth, enjoyment, and inspiration, we can achieve great things together.

Join us at Bosch Mobility Aftermarket and help us shape the future of mobility!

Job Description

ob Purpose

While serving as the single point of contact for workshops, the Sales Representative is offering the whole Bosch Mobility Aftermarket (MA) Product Portfolio. The representative is responsible for increasing workshop loyalty, driving parts pull, promoting diagnostic equipment and services, and implementing workshop concepts and training programs.

Key Responsibilities

• Conduct consistent in‑person field visits with independent repair shops and targeted accounts to build relationships, identify needs, and support Bosch Mobility Aftermarket growth.
• Represent Bosch as the local field contact for workshops, reinforcing brand value, program benefits, and available parts, tools, equipment, diagnostics, and service solutions.
• Identify, qualify, and onboard new Workshop Partner prospects while increasing participation in the eXtra and Workshop Partner loyalty programs through clear benefit communication and ongoing account support.
• Drive parts pull by educating workshops on Bosch product coverage, quality, availability, and distributor purchasing pathways.
• Support execution of field campaigns, sales blitzes, distributor events, training opportunities, product demonstrations, and other market‑development initiatives.
• Capture accurate shop visit details, contact information, opportunities, feedback, and follow‑up actions in required Bosch systems and reporting tools.
• Provide market intelligence from the field, including competitive activity, customer objections, product opportunities, and distributor or workshop feedback.
• Partner closely with internal Bosch teams, distributors, agencies, and sales leadership to coordinate follow‑up, resolve issues, and support territory objectives.
• Maintain a disciplined territory routine, including route planning, visit prioritization, timely reporting, and completion of assigned follow‑up tasks.

Core Competencies

• Strong field sales and relationship‑building skills with the ability to engage shop owners, service managers, technicians, distributors, and internal stakeholders.
• Strong written and verbal communication skills, with the ability to clearly convey information, listen effectively, and tailor messaging to workshops, distributors, and internal stakeholders.
• Ability to communicate Bosch value clearly and confidently across parts, diagnostics, tools and equipment, training, programs, and service solutions.
• Comfortable working independently in the field, managing a territory, prioritizing visits, and maintaining a consistent cadence of shop engagement.
• Strong consultative approach with the ability to identify workshop needs, ask effective questions, and connect customers to the right Bosch solutions or next steps.
• Proficiency with digital tools, CRM/reporting systems, mobile applications, and data‑entry processes used to document visits, opportunities, and follow‑up activity.
• High attention to detail and accountability for timely, accurate reporting, clean customer data, and completion of required follow‑up actions.
• Ability to support product demonstrations, program explanations, training awareness, and distributor or workshop events in a professional and customer‑focused manner.
• Adaptability, professionalism, and resilience when working in a fast‑paced field environment with varied customer needs and market conditions.

Qualifications

Required

• 3-5 years of proven sales experience, preferably in the automotive aftermarket.
• Technical understanding of diagnostic and workshop equipment.
• Valid driver’s license required; must be able to travel extensively within the assigned territory, with additional travel across the U.S. and/or Canada as needed for training, product blitzes, team support, and other North American events.

Preferred

• Experience with workshop business models.
• Automotive Service Excellence (ASE) certification or demonstrated knowledge of hands‑on, job‑related automotive service skills.
• Bachelor’s degree in business, engineering, or related field.
• Fluent in local language(s), verbal and written.

Additional Information

All your information will be kept confidential according to EEO guidelines.

The U.S. base salary range for this full‑time position is $85,000 - $100,000Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.

In addition to your base salary, Bosch offers a comprehensive benefits package that includes health, dental, and vision plans; health savings accounts (HSA); flexible spending accounts; 401(K) retirement & Bosch Defined Contribution plan with an attractive employer match; wellness programs; life insurance; short and long term disability insurance; paid time off; parental leave, adoption assistance; and reimbursement of education expenses. Learn more about our full benefits offerings by visiting: https://www.myboschbenefits.com/public/welcome . Pay ranges included in the postings generally reflect base salary; certain positions may include bonus, commission, or additional benefits.

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