Workflow & Automation Analyst, Runner Experience

Brooks Running; Seattle (WA); On-site; USD 74,985 - 112,478; Full time

Benefits offered by this job

Medical, dental, vision, life and AD&D

Disability insurance

HSA with employer contribution

FSA

401K with match

Employee assistance program

Transportation assistance

Product discounts

Fitness discounts

Paid time off

Job summary

Brooks Running is seeking a Workflow & Automation Analyst to translate our AI strategy into practical improvements for customer service and sales support. You will partner with business and systems stakeholders to prioritize opportunities, configure AI-assisted workflows in our support platforms, and ensure high quality through structured testing.

You will collaborate with service leadership across direct-to-consumer and wholesale channels and coordinate with IT on integrations, driving

Qualifications

• Bachelor’s degree or equivalent experience in a related field.
• 3+ years in operations, customer service technology, or business systems analysis.
• Experience configuring workflows, automations, or AI features in enterprise platforms.
• Understanding of data flows, integrations, and roles/permissions in enterprise systems.
• Ability to pull reports, interpret metrics, and translate into actions.
• Strong written communication and documentation skills.

Responsibilities

• Identify and prioritize opportunities where AI or automation can improve efficiency, consistency, and customer experience.
• Document current workflows, pain points, and outcomes to build business cases for initiatives.
• Translate business needs into clear use case specifications that can be scoped and evaluated with partners.
• Maintain a pipeline of AI use cases and track status and dependencies.
• Coordinate with IT and partners on integrations and dependencies; document needs clearly.

Skills

Cross-functional collaboration

Business acumen

Data interpretation

Communication

Problem solving

Project management

Stakeholder management

Attention to detail

Technical storytelling

Education

Bachelor’s degree in Business Administration or related field

Tools

Salesforce Service Cloud

Zendesk

Job description

Who We Are

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

• Runner First
  • We act in the best interest of the runner
• Word is Bond
  • We do what we say we’ll do
• Champion Heart
  • We give our all in everything we do
• There is no “I” in Run
  • We stay generous with our humanity
• Keep Moving
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Your Job

As the Workflow & Automation Analyst, Runner Experience at Brooks, you will help turn our AI strategy into practical improvements for our customer service and sales support teams. You will partner with business and systems stakeholders to identify and prioritize opportunities, configure AI‑assisted workflows in our support platforms, and ensure high quality through structured testing and performance reporting. You will work closely with service leadership across direct‑to‑consumer and wholesale channels and coordinate with IT and other technical partners on integrations and dependencies.

Your Responsibilities

Use Case Development

• Partner with global customer service and support leadership to identify and prioritize opportunities where AI or automations can improve efficiency, consistency, and customer experience.
• Document current workflows, pain points, and desired outcomes to build a clear business case for each initiative.
• Analyze business needs and execute into clear use case specifications that can be scoped, configured, and evaluated with partners.
• Maintain an ongoing pipeline of AI use cases, tracking status, dependencies, submissions, and readouts as needed.
• Consider global aspects and impacts of use cases during development and execution.

Workflow Building & Configuration

• Configure AI‑assisted workflows and automations within customer service systems such as Zendesk following established standards and requirements.
• Build and refine items such as routing logic, agent‑assist experiences, conversation flows, and automation triggers aligned to approved use cases.
• Draft and iterate on prompts, decision trees, and response templates so outputs meet quality, policy, and brand standards, in collaboration with Senior Customer Service Communications Specialist.
• Coordinate with systems and IT partners on integrations and technical dependencies; document needs clearly and elevate engineering work when required.
• Maintain clear documentation of workflow configuration and changes to support adoption, change management, and future iteration.

Testing & Quality Assurance

• Create and execute test plans for AI workflows and other automation tools prior to launch, including core scenarios, edge cases, and fallback behavior; coordinate additional testing support when needed; validate and maintain the model from a data freshness and system upgrades.
• Monitor deployed workflows to identify performance drift, unintended behavior, or gaps in coverage.
• Gather and synthesize feedback from agents and leaders to drive continuous improvement.
• Maintain an issues log and coordinate timely remediation with the right stakeholders.

Reporting & Analysis

• Track key metrics for AI initiatives (e.g., containment rate, handle time impact, QA, CSAT, deflection) in partnership with customer service and systems leaders.
• Build and maintain dashboards and recurring updates to share progress, outcomes, and risks with stakeholders.
• Use performance data to recommend prioritization and optimization opportunities.

Qualifications

• Bachelor’s degree in Business Administration, Information Systems, Operations Management, Data Analytics, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s).
• 3+ years of experience in operations, customer service technology, business systems analysis, or a related field.
• Hands‑on experience configuring workflows, automations, or AI features within Salesforce Service Cloud, Zendesk, or comparable enterprise platforms.
• Demonstrated ability to take a business problem and translate it into a structured, testable workflow or automation.
• General understanding of how enterprise systems connect (e.g., data flows, integrations, roles/permissions).
• Comfort working with data – pulling reports, interpreting metrics, and drawing actionable conclusions.
• Strong written communication skills with the ability to write clear use case documentation, test plans, and stakeholder‑facing reporting.
• Organized and self‑directed with the ability to manage multiple projects simultaneously.
• Ability to communicate technical concepts to non‑technical audiences and translate business feedback into clear configuration and improvement work.
• Strong attention to detail and follow‑through in a fast‑paced environment.
• Experience collaborating in a global or cross‑cultural environment.
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
• Embraces and lives the Brooks values!

Compensation

The pay range for this position, based out of the Brooks Seattle HQ, is $74,985 - $112,478 per year. Base pay offered will vary depending on job‑related knowledge, skills, and experience.

Other

Brooks is proud to offer a robust benefits package to our employees and their families!

Benefits – including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.

Paid Time Off – Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus – in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.

Perks – including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.

Location – You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem‑solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two‑spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non‑merit based factors.