Wine Club Program Manager

Tasting & Tap Room Expo; Sonoma (CA); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

Life Insurance

Flexible Spending Accounts

401(k) with Company Match

Paid Time Off & Holidays

Employee Discounts

Job summary

Cline Family Cellars and Jacuzzi Family Vineyards seek a strategic Wine Club Program Manager to lead and grow our wine club programs. Reporting to DTC, this role oversees membership operations, events, analytics, and customer experience across both brands.

This leadership position supervises two team members and partners with Hospitality, Marketing, Events, and Operations to deliver exceptional experiences while driving revenue and loyalty.

Qualifications

• Bachelor's degree in Business, Marketing, Hospitality, Wine Business, or related field (or equivalent).
• 3–5 years of wine club, DTC, hospitality, or related management experience.
• Previous leadership or supervisory experience.
• Strong understanding of wine club operations, retention, and DTC sales.
• Excellent communication, organization, problem solving, and analytical skills.
• Advanced Excel; experience with Commerce7, ShipCompliant, UPS Quantum View, NAV or similar.

Responsibilities

• Lead strategic planning and daily operations of both wine club programs.
• Drive membership growth, retention, engagement, and profitability.
• Supervise, coach, and develop the Wine Club team.
• Train hospitality staff on club benefits, sales techniques, and engagement.
• Manage quarterly club releases, fulfillment, shipping, pickups, and account maintenance.
• Monitor KPIs and provide reporting and recommendations.
• Collaborate on member communications, promotions, newsletters, and automated messaging.
• Plan and execute member-exclusive events and experiences.
• Evaluate club performance and member feedback to improve service and efficiency.
• Resolve member concerns with outstanding customer service.

Skills

Leadership

Customer loyalty

Communication

Analytical skills

Excel skills

Education

Bachelor's degree in Business/Marketing/Hospitality

Tools

Commerce7

ShipCompliant

UPS Quantum View

NAV

Job description

WINE CLUB PROGRAM MANAGER

Cline Family Cellars and Jacuzzi Family Vineyards are seeking an experienced, strategic, and customer‑focused Wine Club Program Manager to lead and grow our wine club programs. Reporting to the Director of Direct‑to‑Consumer (DTC), this position oversees all aspects of our membership programs, including acquisition, retention, fulfillment, communications, events, analytics, and customer experience across both winery brands.

This leadership role supervises two team members and partners closely with Hospitality, Marketing, Events, Operations, Shipping, Finance, and Tasting Room leadership to create exceptional member experiences while driving revenue, operational excellence, and long‑term member loyalty.

Key Responsibilities

• Lead the strategic planning and daily operations of both wine club programs.
• Develop initiatives that drive membership growth, retention, engagement, and profitability.
• Supervise, coach, and develop the Wine Club team.
• Partner with Tasting Room Managers to train hospitality staff on club benefits, sales techniques, and member engagement.
• Manage quarterly club releases, fulfillment, shipping, member pickups, special orders, and account maintenance.
• Monitor key performance metrics and provide reporting and recommendations to support business decisions.
• Collaborate with Marketing on member communications, promotional campaigns, newsletters, and automated messaging.
• Work with Hospitality and Events teams to plan and execute member‑exclusive events and experiences.
• Continuously evaluate club performance, member feedback, and industry trends to improve the member experience and operational efficiency.
• Resolve member concerns professionally while providing outstanding customer service.

Qualifications

• Bachelor's degree in Business, Marketing, Hospitality, Wine Business, or related field (or equivalent experience).
• 3–5 years of experience in wine club, DTC, hospitality, customer loyalty, or related management.
• Previous leadership or supervisory experience.
• Strong understanding of wine club operations, customer retention, hospitality, and direct‑to‑consumer sales.
• Excellent communication, organization, problem‑solving, and analytical skills.
• Advanced Microsoft Excel skills; experience with Commerce7, ShipCompliant, UPS Quantum View, NAV, or similar DTC platforms preferred.
• Marketing and promotional campaign experience is a plus.
• Valid California driver's license with the ability to travel between winery locations and off‑site events.

Physical Requirements

• Ability to sit, stand, and walk for extended periods.
• Frequent computer use.
• Ability to occasionally lift, carry, push, or pull up to 50 pounds (with assistance when appropriate).

Benefits

• Medical, Dental & Vision Insurance
• Life Insurance
• Flexible Spending Accounts (FSA)
• 401(k) with Company Match
• Paid Time Off & Paid Holidays
• Employee Discounts

Pay Range

**Pay Range:** $70,000–$80,000 (DOE)

*Actual compensation will depend on qualifications, experience, education, and business needs.*