West Regional Director - ASC, Anesthesia

Fortive; United States; Hybrid; USD 138,600 - 231,500; Full time

Job summary

Fortive is seeking an ASC Regional Director to drive revenue growth in the Ambulatory Surgery Center sector. This role involves consultative selling, technical expertise, and strategic partner engagement. Successful candidates will have a strong sales background, particularly in B2B SaaS, and will work closely with various stakeholders to achieve long-term satisfaction and account growth.

Applicants should possess a bachelor’s degree and 5 years’ experience in complex sales environments. A strong understanding of healthcare IT and effective relationship-building skills are essential.

Qualifications

• 5 years in B2B SaaS sales, ideally into ambulatory surgery centers and physician groups.
• Proven success in quota-carrying roles with complex sales cycles.
• Experience managing executive-level relationships.

Responsibilities

• Uncover customer pain points and business goals.
• Develop multi-quarter account plans for growth.
• Act as a strategic partner to customers.

Skills

Consultative sales approach

Technical fluency

Emotional intelligence

Data-driven decision-making

Education

Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field

Tools

Salesforce

EHR systems

Job description

Job Summary

The ASC Regional Director plays a critical role in driving revenue growth by identifying, engaging, and closing new business opportunities within the Ambulatory Surgery Center healthcare sector. This role requires a consultative sales approach, deep understanding of healthcare workflows and regulations, and the ability to articulate the value of complex SaaS solutions to diverse stakeholders including clinicians, IT leaders, and executives. As a trusted advisor, the Regional Director will manage the full sales cycle—from prospecting and discovery to negotiation and close—while collaborating cross‑functionally with product, marketing, and customer success teams to ensure client satisfaction and long‑term account growth. Success in this role demands a blend of strategic thinking, emotional intelligence, technical fluency, and data‑driven decision‑making.

Key Responsibilities

1. Consultative Selling & Strategic Account Planning
   • Uncover customer pain points, business goals, and operational needs.
   • Map solutions to outcomes that drive ROI, efficiency, and compliance.
   • Develop and execute multi‑quarter account plans for growth and retention.
   • Engage and influence decision‑makers across clinical, IT, and financial functions.
2. Technical & Product Knowledge
   • Understand healthcare IT ecosystems and SaaS integrations (e.g., EHR, HL7, FHIR).
   • Confidently demo products and address technical, compliance, and workflow questions.
   • Anticipate client concerns on onboarding, change management, and data migration.
3. Emotional Intelligence & Relationship Building
   • Act as a strategic partner to customers, ensuring continued satisfaction and renewal.
   • Collaborate with internal teams—Customer Success, Product, Marketing, and Legal—to deliver an exceptional customer experience.
   • Represent the voice of the customer to internal stakeholders to inform product and process improvements.
4. Communication & Negotiation Skills
   • Tailor messaging to diverse audiences, from clinical champions to C‑suite executives.
   • Use storytelling, success metrics, and case studies to articulate Provation’s differentiated value.
   • Navigate complex negotiations with integrity and alignment to business objectives.
5. Data‑Driven Decision Making & CRM Proficiency
   • Maintain disciplined pipeline management and CRM accuracy to ensure visibility and forecast reliability.
   • Leverage analytics and engagement data to prioritize opportunities and guide strategic action.
   • Consistently meet or exceed quarterly and annual sales targets.
6. Forecast Accuracy
   • Forecast Discipline: Provides accurate, timely forecasts aligned with corporate expectations and visibility to leadership.

Required Qualifications

Education & Experience

• Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field.
• 5 years in B2B SaaS sales, ideally into ambulatory surgery centers and physician groups.
• Proven success in quota‑carrying roles with complex sales cycles.
• Experience managing executive‑level physician, IT and administrator relationships and navigating complex procurement process.
• Experience selling and/or implementing complex enterprise software solutions into healthcare segments.

Other Preferred Knowledge, Skills, Abilities or Certifications

• Technical certifications (e.g., Salesforce, AWS, Health IT) are a plus.
• Sales methodology certifications (e.g., Miller Heiman, Challenger, MEDDIC, SPIN) are advantageous.
• Business analytics or data literacy training is a strong differentiator.

Revision Date

6/2026

Equal Opportunity Employer

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [e-mail].

Pay Range

The salary range for this sales position (inclusive of sales incentives/commissions in local currency) is 138600 - 231500