Website Manager

Qualys; Raleigh (NC); On-site; USD 115,000 - 145,000; Full time

Job summary

A leading company in the cybersecurity field is seeking a Web Marketing Manager to drive website development and optimization efforts. This role involves managing web projects, collaborating with multiple teams, and enhancing user experience through strategic planning and data analysis. Ideal candidates will have significant B2B experience, especially in cybersecurity, and a strong understanding of web technologies and analytics.

Qualifications

• 5+ years in B2B industry, preferably in cybersecurity.
• Experience managing corporate websites and cross-functional collaboration.
• Familiarity with web technologies and CMS.

Responsibilities

• Manage website updates and enhancements with cross-functional teams.
• Develop a global website strategy including international SEO.
• Conduct A/B tests and analyze user behavior for optimization.

Skills

Project Management

Collaboration

CRO

UX Optimization

Analytics

Brand Consistency

Education

Bachelor's Degree

Tools

Google Analytics

Hotjar

Job description

Join to apply for the Website Manager role at Qualys

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Web Marketing Manager (US Remote)

We’re looking for an experienced Web Manager to lead and execute the ongoing development and optimization of the Qualys website. This hands-on role focuses on project management, collaborating with cross-functional teams to ensure timely delivery of website updates and enhancements. You’ll own the day-to-day management of web projects and work closely with developers, designers, and content teams to create an exceptional web experience that drives business outcomes.

Key Responsibilities

• Stakeholder Management & Collaboration: Balance competing priorities from marketing, product, sales, and IT, ensuring alignment on website goals.
• Global Website Strategy: Support multi-language, international SEO, and region-specific experiences for a global audience.
• CRO & UX Optimization: Conduct A/B tests and leverage heatmap analysis to improve user experience and conversion rates.
• Personalization Strategy: Use behavioral data to create tailored content and user experiences for key audience segments.
• Analytics & Reporting: Define KPIs, build dashboards, and analyze web performance and user behavior to optimize outcomes.
• UI/UX Enhancements: Prioritize user-centered design principles to simplify navigation and improve engagement.
• Brand Consistency: Ensure all website content reflects the company’s voice, tone, and visual identity.

Requirements

• Bachelor's Degree or equivalent
• Minimum of 5 years of experience in the B2B industry, with a strong preference for those who also have experience in the cybersecurity domain.
• Proven experience managing corporate websites, including project management and cross-functional collaboration.
• Familiarity with web technologies, content management systems (CMS), and web development processes.
• Strong understanding of CRO, A/B testing, and analytics tools (Google Analytics, Hotjar, etc.).
• Experience with marketing automation platforms and integrating APIs.
• Excellent organizational and communication skills with a problem-solving mindset.

Annual Salary Guidelines: $115,000 - $145,000

Qualys is an Equal Opportunity Employer, please see our EEO policy.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Computer and Network Security

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