Website Assistant Manager

Aspen One; Basalt (CO); On-site; USD 65,000 - 78,000; Full time

Benefits offered by this job

Health, Dental and Vision Insurance

Flexible Spending Account

Life Insurance

Paid Time Off

Paid Leave

401(k)

Employee Ski Pass

Other company perks

Job summary

Aspen One is seeking a Website Assistant Manager to maintain and optimize aspensnowmass.com and related digital properties across the Aspen Snowmass / Aspen Ski Company brands. You’ll blend technical platform expertise with UX, site performance, and e-commerce operations to support campaigns, product launches, and daily site health.

The role requires hands-on CMS/e-commerce experience, strong collaboration, and a focus on conversion and user journeys.

Qualifications

• Bachelor's degree, preferably in marketing, communications, information technology, or similar field.
• 1–2 years of hands-on experience with website content management and/or e-commerce platform administration; experience in retail e-commerce, hospitality, or travel preferred.

Responsibilities

• Maintain, update, and troubleshoot content on aspensnowmass.com and related Aspen Ski Company sites across primary CMS platforms including Sitecore, Contentstack, and WordPress.
• Support website request intake process: review submissions, clarify requirements, track progress, and coordinate priorities and timing with the Sr. Manager.
• Support day-to-day support of e-commerce platforms including Aspenware and other e-commerce tools.
• Partner in the delivery of wireframes, page builds, and content structure for Go-To-Market campaigns, seasonal promotions or content refreshes, and product launches.
• Provide strategic recommendations relative to user journeys, site navigation, and conversion pathways to improve the booking and purchase funnel.
• Monitor and report on website health, performance, and user behavior using GA4, Hotjar, and other analytics and monitoring tools.
• Lead summer-to-winter and winter-to-summer website turnover, updating seasonal content, imagery, product information, and navigation, in alignment with creative team and in accordance to brand guidelines.
• Partner closely with SEO/AIO Manager to ensure content, metadata, and site structure support organic search visibility and AI-driven discovery.
• Collaborate with central digital, brand, creative, and business unit teams to align web content updates with broader marketing and business priorities.
• Support QA testing of new site features, campaign landing pages, and product launches prior to go-live, including cross-browser and mobile checks.
• Apply website and e-commerce best practices along with basic UX/UI principles to improve usability, accessibility, and mobile responsiveness.
• Contribute to content implementation and project timelines with the Project Management team, working within Asana and Figma.
• Stay current on CMS and e-commerce platform updates, betas, and emerging web, SEO/AIO, and AI trends relevant to travel, outdoor recreation, and hospitality.
• Support Sr. Manager in ASC brand redesign and CMS migration.
• Other duties as assigned.

Skills

CMS platforms

E-commerce platforms

Analytics

SEO basics

UX principles

Cross-functional collaboration

Project management

Content strategy

Education

Bachelor's degree

Tools

Sitecore

Contentstack

WordPress

Aspenware

Shopify

GA4

Hotjar

Looker Studio

Asana

Jira

Figma

Job description

Aspen One renews the mind, body, and spirit with a portfolio that redefines luxury, adventure, and leisure. With world-class and innovative brands and businesses, including Aspen Skiing Company, Aspen Hospitality, and Aspen Ventures, Aspen One propels the expansion of the Aspen ethos globally.

Whether it's Aspen Skiing Company providing unforgettable experiences at the confluence of nature, culture, and recreation across its four legendary mountains—Aspen Mountain, Snowmass, Aspen Highlands, and Buttermilk; or Aspen Hospitality elevating guest experiences in unforgettable ways by developing, owning, and operating a growing set of luxury and upper-scale hotels, private clubs, and branded residential properties in prime locations under The Nell and Limelight brands; Aspen One is deeply committed to providing unparalleled service, creative programming, community engagement, and unique opportunities for exploration. The company’s commitment to innovation is central to its evolution, including Aspen Ventures' amplification of the Aspen brand globally through new business lines that embody its values and heritage such as Aspen Collection.

For more than 75 years, the Aspen brand and community has pointed its compass toward new paths, people, and possibilities—and today, as Aspen One, the future is limitless. The company is a leader in sustainability and advocacy, with a legacy of modeling leading-edge solutions and changing policy locally and globally. As a collection of brands driven by tightly held core values, Aspen One aims to inspire a better world. For more information, visit www.aspen.com.

Please note that all official communications from the Talent Acquisition or Human Resources team are sent from email addresses within the [e-mail], aspen.com, aspensnowmass.com, aspenhospitality.co, limelighthotels.com & thelittlenell.com domains.

Job Description

Position Summary

The Website Assistant Manager will manage, maintain, and optimize aspensnowmass.com and related digital properties across Aspen Snowmass / Aspen Ski Company – the world’s premier ski destination. This role blends technical platform expertise with a strong understanding of user experience, site performance, and e-commerce operations to support go-to-market campaigns, product launches, and day-to-day website health. This role is ideal for a detail-oriented, collaborative digital / marketing professional who is comfortable working hands-on in multiple CMS and e-commerce platforms while partnering closely with central and business unit teams. This role reports to the Website & Ecommerce Sr. Manager.

The salary range for this position is $64,700 to $77,600. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline

Applications for this position will be accepted until December 1, 2026.

Essential Job Functions/Key Job Responsibilities

• Maintain, update, and troubleshoot content on aspensnowmass.com and related Aspen Ski Company sites across primary CMS platforms including Sitecore, Contentstack, and WordPress.
• Support website request intake process: review submissions, clarify requirements, track progress, and coordinate priorities and timing with the Sr. Manager.
• Support day-to-day support of e-commerce platforms including Aspenware and other e-commerce tools
• Partner in the delivery of wireframes, page builds, and content structure for Go-To-Market campaigns, seasonal promotions or content refreshes, and product launches.
• Provide strategic recommendations relative to user journeys, site navigation, and conversion pathways to improve the booking and purchase funnel.
• Monitor and report on website health, performance, and user behavior using GA4, Hotjar, and other analytics and monitoring tools.
• Lead summer-to-winter and winter-to-summer website turnover, updating seasonal content, imagery, product information, and navigation, in alignment with creative team and in accordance to brand guidelines.
• Partner closely with SEO/AIO Manager to ensure content, metadata, and site structure support organic search visibility and AI-driven discovery.
• Collaborate with central digital, brand, creative, and business unit teams to align web content updates with broader marketing and business priorities.
• Support QA testing of new site features, campaign landing pages, and product launches prior to go-live, including cross-browser and mobile checks.
• Apply website and e-commerce best practices along with basic UX/UI principles to improve usability, accessibility, and mobile responsiveness.
• Contribute to content implementation and project timelines with the Project Management team, working within Asana and Figma.
• Stay current on CMS and e-commerce platform updates, betas, and emerging web, SEO/AIO, and AI trends relevant to travel, outdoor recreation, and hospitality.
• Support Sr. Manager in ASC brand redesign and CMS migration.
• Other duties as assigned.

Qualifications

Education & Experience Requirements

• Bachelor's degree, preferably in marketing, communications, information technology, or similar field.
• 1-2 years of hands-on experience with website content management and/or e-commerce platform administration; experience in retail e-commerce, hospitality, or travel preferred.

Knowledge, Skills & Abilities

• Working knowledge of primary CMS platforms including Sitecore, Contentstack, and WordPress.
• Familiarity with e-commerce platforms such as Aspenware, Shopify, or similar.
• Competent in web analytics and monitoring tools such as GA4, Hotjar, and Looker Studio.
• Understanding of SEO and AIO (AI optimization) best practices and how they intersect with content and site structure.
• Basic understanding of UX/UI principles and website best practices.
• Strong collaborator with excellent communication skills, able to work across central and business unit teams and multiple stakeholders.
• Experience with project management and creative organization tools such as Asana, Jira, and Figma.
• Detail-oriented with strong organizational skills and the ability to manage multiple concurrent projects.

Additional Information

Work Environment & Physical Demands

• Ability to stand, type and sit at desk/computer for most of the work shift executing repetitive movements
• No adverse or hazardous conditions
• Not required, but preferred to be able to occasionally lift, push or pull 25 lbs. individually or with assistance

Job Benefits

This position is classified as a regular full-time position eligible for the following benefits:

Enrollment dates differ across the various programs.

• Health, Dental and Vision Insurance Programs
• Flexible Spending Account Programs
• Life Insurance Programs
• Paid Time Off Programs
• Paid Leave Programs
• 401(k) Savings Plan
• Employee Ski Pass and Dependent Ski Passes
• Other company perks

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. By accepting a position with Aspen One, Aspen Snowmass, Aspen Ventures or Aspen Hospitality you acknowledge that you are able to perform the essential functions of the job with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. To request accommodation during the application and interviewing process, please contact Human Resources at 970-300-7700.

This job description is designed to indicate the general nature and level of work. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications required of employees assigned to this job. Duties and responsibilities may change at any time with or without notice.

Aspen One is an equal opportunity employer (Minority/Female/Disabled/Veteran). At Aspen One, inclusion, equity, and diversity are fundamental to fulfilling our vision of building a better workplace and better world. From our hiring practices through the entire employee experience, we embrace and celebrate the unique experiences, perspectives and cultural backgrounds that each employee brings to the workplace. We encourage diverse points of view which allows us to develop innovative solutions to the ever-evolving world of work. Aspen One strives to foster an environment where our employees feel respected, valued and empowered, and our team members are at the forefront of helping us promote and sustain an inclusive workplace that works for all.

For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

Aspen One participates in E-Verify.

E-Verify & Right to Work Poster