Webinar Marketing Specialist

Blyncsy; Denver (CO); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary & benefits

Bentley Impact Day

Employee recognition programs

Diversity and wellbeing initiatives

Job summary

Bentley Systems is seeking a Webinar Marketing Specialist to plan, execute, and optimize webinar programs using ON24. You’ll partner with webinar managers, speakers, and campaign teams to deliver high-quality live and on-demand experiences, from registration through post-event reporting.

Ideal candidates have 1–3 years in webinar ops or digital marketing, experience with ON24, and strong organizational and communication skills.

Qualifications

• 1-3 years of experience in webinar operations, digital marketing, or related field.
• Hands-on experience building webinar programs and registration experiences in ON24.
• Experience creating and testing landing pages and attendee communications.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Excellent written and verbal communication skills.
• Ability to collaborate with cross-functional teams in a global environment.

Responsibilities

• Build and configure live and on-demand webinar programs within ON24, including registration pages and reminder communications.
• Create webinar landing pages using approved templates with branding and accessibility compliance.
• Coordinate with speakers and campaign teams to manage event details and timelines.
• Perform end-to-end QA on registration flows, communications, and attendee experiences.

Skills

Organizational skills

Communication skills

Attention to detail

Cross-functional collaboration

Education

Marketing/Communications degree

Tools

ON24

Marketo

Job description

Location:

Preference for hybrid in Denver, CO. Open to hybrid in Philadelphia, PA, or home-based in Boston, MA.

Position Summary:

Are you ready to help deliver engaging digital experiences that connect infrastructure professionals around the world? Bentley Systems is seeking a Webinar Marketing Specialist to support the planning, execution, and optimization of webinar programs that drive customer engagement and support global marketing campaigns. In this role, you will partner with webinar managers, campaign teams, speakers, and other stakeholders to build and deliver high-quality live and on-demand webinar experiences through ON24. Success in this position requires strong attention to detail, excellent organizational skills, and a commitment to providing a seamless attendee experience from registration through post-event reporting.

Responsibilities:

• Build and configure live and on-demand webinar programs within ON24, including registration pages, forms, confirmation and reminder communications, event consoles, engagement tools, and follow-up assets.


• Create and update webinar landing pages using approved templates while ensuring content accuracy, branding consistency, accessibility compliance, and mobile responsiveness.


• Coordinate with speakers, producers, campaign teams, and stakeholders to manage event details, deadlines, rehearsals, and launch readiness.


• Perform end-to-end quality assurance checks on registration flows, communications, event settings, tracking links, and attendee experiences before promotion and event launch.


• Support live webinar delivery by assisting with rehearsals, speaker preparation, event monitoring, troubleshooting, and attendee engagement.


• Publish webinar recordings and on-demand experiences and complete post-event activities, including attendee exports, data validation, asset updates, and campaign handoffs.


• Maintain webinar schedules, process documentation, build checklists, and reusable templates while proactively identifying and communicating risks.


• Generate and analyze ON24 reports to summarize registration, attendance, engagement, and conversion metrics and provide recommendations for future webinar improvements.


• Collaborate with global marketing teams to ensure webinar programs align with campaign objectives and execution timelines.


• Contribute to continuous improvement of webinar operations processes, tools, and best practices.


• This is a full-time, individual contributor role expected to work 40 hours per week, hybrid in our Denver, CO office. The role may require occasional flexibility in work hours to support live events across multiple time zones.


• Travel is not expected or is limited to infrequent travel to Bentley office locations.


• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

Qualifications:

• 1-3 years of experience in webinar operations, digital marketing, campaign execution, or related field, including internships or equivalent hands-on experience.


• Hands-on experience building webinar programs, events, or registration experiences within ON24.


• Experience creating and testing landing pages, registration forms, and attendee communications.


• Strong organizational skills with the ability to manage multiple priorities and deadlines simultaneously.


• Exceptional attention to detail and commitment to delivering high-quality customer experiences.


• Excellent written and verbal communication skills.


• Ability to collaborate effectively with cross-functional teams and stakeholders in a global environment.


• Demonstrated problem-solving and troubleshooting capabilities.


• Relevant education, training, or equivalent professional experience in marketing, communications, business, or related discipline.

Preferred Qualifications

• Experience with Marketo or a comparable marketing automation platform.


• Experience supporting live virtual events and publishing on-demand webinar content.


• Familiarity with CRM platforms and marketing data management practices.


• Knowledge of B2B marketing programs, campaign execution, and customer engagement strategies.


• Experience analyzing webinar performance metrics and providing actionable insights.


• Exposure to global marketing operations and cross-functional collaboration.

#LI-CS1

#LI-HYBRID

This is a Hybrid role.

What We Offer:

• Step into a collaborative work environment where ideas flourish, and teamwork propels us forward towards shared success.


• An attractive salary and benefits package.


• Bentley Impact Day: take a day off from work to volunteer with an organization of your choice.


• Celebrate milestone achievements and moments that matter through our colleague recognition award programs and our Bentley Achievers platform.


• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.


• Be part of a company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

Who We Are:

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

Bentley Policy on EEO, affirmatively action and pay transparency non-discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation:

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.

You can make an accommodation request by calling 610-458-5000 or sending us an email at [e-mail]