Webflow Designer (Contractor)

broccoli; United States; On-site; USD 65,000 - 100,000; Full time

Job summary

Broccoli seeks a Webflow Designer to design and build our company website. You’ll bring clean, modern design sense and strong Webflow skills to shape how our site looks, functions, and grows over time. It's a great fit for someone who has a good eye for design, moves efficiently, and takes pride in producing polished, professional work.

You’ll collaborate with design and marketing, turn campaigns into landing pages, ensure accessibility and speed, and help maintain a consistent brand as we scale.

Qualifications

• 3-5 years of web design experience with a live portfolio.
• Solid Webflow production experience delivering production sites.
• Proficiency with Figma for design and prototyping.
• User-first mindset in designing interfaces.
• Knowledge of HTML/CSS for when to apply custom code.
• Strong grasp of responsive layouts, page speed, and accessibility.
• Working knowledge of metadata/SEO considerations.

Responsibilities

• Lead the website design inside Webflow from structure to CMS setup.
• Make visual calls on type, spacing, hierarchy, and brand voice.
• Create reusable design components to keep pages consistent as we scale.
• Convert campaigns and promotions into high-converting landing pages.
• Maintain fast, responsive, accessible site performance without compromising aesthetics.
• Manage on-page SEO metadata and routine content updates in Webflow.
• Collaborate on visuals—graphics, imagery, and overall direction.
• Identify visual or functional issues and propose improvements.

Skills

Webflow

Figma

HTML/CSS

Responsive design

SEO basics

User-centric design

Tools

Webflow

Job description

About Broccoli

At Broccoli, we're building AI teammates for the people who build and maintain our world. We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done.

Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan.

Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built.

Today:

Hundreds of contractors rely on Broccoli every day.

We've grown to $15M+ ARR in under two years.

We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.

We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

The Role

Broccoli is looking for a Webflow Designer to help design and build our company website. You'll bring clean, modern design sense and strong Webflow skills to the project, helping shape how our site looks, functions, and grows over time. It's a great fit for someone who has a good eye for design, moves efficiently, and takes pride in producing polished, professional work.

What You'll Do

• Take the lead on our website inside Webflow - from how pages are structured to how the CMS is organized behind the scenes
• Make the visual calls: type, spacing, hierarchy, and how the brand comes across on the page
• Set up reusable design components so new pages stay consistent with the rest of the site as we grow
• Turn our ideas for campaigns, launches, and promotions into landing pages that look sharp and actually convert
• Keep the site fast, responsive, and accessible without cutting corners on how it looks
• Handle page layout, SEO metadata, and routine content updates directly in Webflow
• Work with us on the creative side of things - web graphics, imagery, and overall visual direction
• Flag things that aren't working, visually or functionally, and come with ideas for fixing them

What We're Looking For

• 3-5 years of web design work you can show us - a portfolio with real, live examples
• Solid, hands-on Webflow experience - you've shipped real production sites, not just mocked something up
• You know your way around Figma for designing, prototyping, and preparing files for build
• You think about the user first and design with that in mind
• Enough HTML/CSS knowledge to know when custom code is the right call
• A good feel for responsive layouts, page speed, and accessibility basics
• Some working knowledge of SEO - metadata, page structure, that kind of thing
• Self-directed, communicative, and reliable about deadlines

Nice to Have

• Experience keeping a brand's look consistent across a growing set of pages
• Past work on marketing sites or SaaS/tech company websites
• Comfortable working with a small or early-stage company where things are still being figured out
• Some animation or motion work built in Webflow
• Familiarity with Webflow's CMS and/or e-commerce features

Broccoli is an equal opportunity employer committed to creating an inclusive environment for all employees.