Web Strategist Lead

OpenAI; San Francisco (CA); Sur place; USD 180 000 - 230 000; Plein temps

Résumé du poste

OpenAI is seeking a Web Strategist Lead to shape the customer journey across openai.com. You will help audiences from individual developers to large enterprises discover what's possible, find relevant information, and take the right next step.

This senior individual contributor role focuses on audience needs, product understanding, and experience strategy. You’ll partner with Web, Design, Content, and Product Marketing to build, test, and improve these journeys.

Qualifications

• 10+ years leading web strategy, digital experience, UX, or product strategy.
• Experience shaping complex, multi-audience websites for B2B technology is a plus.
• Ability to translate technical capabilities into audience needs and adoption paths.
• Strong information architecture, navigation, and content strategy skills.
• Proven ability to turn ambiguous needs into clear direction and collaborate across disciplines.

Responsabilités

• Define audience journeys from discovery to deployment.
• Shape navigation, IA, and connections across products and stories.
• Guide content and storytelling with Content and Creative teams.
• Connect self-service and human-support options for customers.
• Turn strategy into shipped work with journey maps and wireframes.
• Use research and experimentation to improve journeys over time.

Connaissances

Web strategy

Digital experience

UX

Product strategy

Information architecture

Navigation design

Content strategy

User journeys

Research and experimentation

Description du poste

About the Team

The Business Marketing team helps organizations understand, adopt, and get value from OpenAI's products. We work across product marketing, content, creative, and web to connect what our technology can do with the needs of the people and businesses using it.

About the Role

We're looking for a Web Strategist Lead to shape the customer journey across openai.com. You'll help audiences ranging from individual developers to large enterprises discover what's possible, find relevant information, and take the right next step.

You'll think through the full experience: how people arrive, explore products and use cases, learn through content, and move toward getting started or speaking with OpenAI. You'll shape how navigation, content, and storytelling connect across the site, including deeper pages and transitions into product and sale-led experiences.

This is a senior individual contributor role focused on audience needs, product understanding, and experience strategy. You'll partner with Web, Design, Content, Product Marketing to build, test, and improve these journeys.

This role is based in San Francisco and in office three days a week.

In this role, you will:

• Define audience journeys. Understand visitors' needs and create paths from discovery and learning through evaluation, adoption, and deployment.




• Connect the website experience. Shape navigation, information architecture, and connections across products, use cases, stories, and resources, wherever someone enters the site.




• Guide content and storytelling. Identify what visitors need at each stage and partner with Content and Creative to build understanding as people explore deeper.




• Connect self-service and human support. Make it easy to explore independently, get started, or reach the right OpenAI team when a conversation would help.




• Turn strategy into shipped work. Create journey maps, experience briefs, and rough wireframes. Partner with Web on a long-term roadmap and stay involved through delivery.




• Improve journeys over time. Use research, visitor behavior, and experimentation to find gaps and measure whether people can understand their options and take useful next steps.

You might thrive in this role if you:

• Have 10+ years of experience leading web strategy, digital experience, UX, or product strategy, either in-house at a technology company, relevant agency and/or consultancy.




• Have shaped and improved complex websites, preferably for B2B technology companies, serving multiple products and audiences, with a portfolio that explains your decisions and contribution.




• Bring strong product judgment and can connect technical capabilities to audience needs, practical use cases, and adoption paths.




• Have experience in customer journeys, information architecture, navigation, and content strategy, including how storytelling works across a complete experience.




• Understand when self-service helps customers move forward and when a go-to-market conversation adds value.




• Can turn ambiguous needs into clear direction, collaborate across disciplines, and use research and experimentation to improve your work.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general‑purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI's Aff….

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US‑based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non‑public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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