Web Optimization Analyst

Spectrum Reach; Charlotte (NC); In loco; USD 65.000 - 95.000; Tempo pieno

Descrizione del lavoro

Spectrum Reach is seeking a Website Search Optimization Analyst to collaborate with web strategy and development teams, aiming to boost organic visibility and drive search-driven traffic across Spectrum Reach properties.

The role focuses on building schemas, creating content briefs, and analyzing data to uncover opportunities, trends, and gaps in search performance for Spectrum Reach. Strong analytics and cross-team collaboration are essential.

Competenze

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Strong ability to interpret data and translate into insights.
• Familiarity with AI-driven search trends and large language models.

Mansioni

• Partner with web strategy and development teams to increase web visibility and traffic.
• Develop and implement structured data and schema markup for discoverability by search engines and AI tools.
• Create content briefs for optimized digital content for standard and AI-driven search.
• Analyze data from Spectrum Reach websites and partners to identify opportunities and trends.
• Monitor and report key search metrics and translate findings into actionable recommendations.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work.

Conoscenze

SEO analysis

Schema markup

AI-driven search

Data interpretation

Formazione

Bachelor's degree

Strumenti

Google Analytics

Search Console

SEMrush

Descrizione del lavoro

SUMMARY

Spectrum Reach® provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.

The Website Search Optimization Analyst works closely with the web strategy and development teams, to help create the strategies, plans, and tactics that increase Spectrum Reach's web visibility and grow search-driven traffic. Position develops and builds schemas and briefs for digital content designed to drive both agentic (AI-driven) and standard web search traffic to Spectrum Reach. This role analyzes data from partners and Spectrum websites to uncover opportunities, performance trends, and gaps in search visibility.

DUTIES & RESPONSIBILITIES

• Partner with the web strategy and development teams to build strategies, plans, and tactics that increase Spectrum Reach’s web visibility and search-driven traffic.
• Develop and implement structured data and schema markup so Spectrum Reach content is discoverable by both traditional search engines and AI-driven (agentic) search tools.
• Create detailed content briefs that guide the production of digital content optimized for standard and agentic search.
• Analyze data from Spectrum websites and external partners to identify search opportunities, performance trends, and visibility gaps.
• Monitor and report on key search metrics (rankings, organic traffic, click-through rates, AI search citations), translating findings into clear recommendations for stakeholders.
• Conduct keyword, competitor, and technical SEO audits to prioritize optimization work and improve site performance.
• Stay current on search engine algorithm changes and emerging AI search trends, and adapt strategies accordingly.

QUALIFICATIONS

• 2-4 years of experience in SEO, search analytics, or digital marketing.
• Working knowledge of schema markup, structured data, and technical SEO fundamentals (HTML, site architecture, crawlability).
• Familiarity with AI-driven search and how large language models surface and cite web content.
• Proficiency with SEO and analytics tools such as Google Analytics, Search Console, Semrush, or similar platforms.
• Strong analytical skills, with the ability to interpret data and turn it into actionable insights.
• Excellent written and verbal communication skills, and the ability to collaborate across strategy, development, and content teams.

EDUCATION

Bachelor’s degree or equivalent work experience

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