Web Operations Manager

Subaru of America; Camden (NJ); Hybrid; USD 115,000 - 145,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

Pension, 401K match

Paid time off: 15 vacation, 5 floating

9 company holidays

Tuition reimbursement

Vehicle discount programs

Job summary

Subaru of America in Camden, NJ is seeking a Senior Digital Strategy Leader to own Subaru.com’s vision, roadmap, and delivery. You will drive CRO and SEO initiatives, collaborate with IT and agencies, and manage internal teams and external partners to maximize customer experience and lead generation.

The role requires strong leadership, deep experience in digital marketing tools (AEM, Target, Analytics), and a track record of delivering complex web projects with measurable ROI.

Qualifications

• Bachelor's degree with 8-10 years of relevant experience required.

Responsibilities

• Owns strategic vision and roadmap for Subaru.com and related digital tools.
• Guides digital projects across business lines and partners, prioritizing ROI.
• Maintains content hierarchy and intuitive navigation to reduce friction.
• Collaborates with IT and partners to optimize speed, timelines, budgets, and quality.
• Manages internal teams and external vendors to deliver projects on time and budget.
• Develops, tracks, and optimizes KPIs for digital experience, site performance, and lead generation.
• Uses analytics to inform decisions, improves conversion rates, and communicates value to Subaru.

Skills

Leadership

Communication

Project management

Influence/Stakeholder management

Ecommerce

SEO

Conversion optimization

Education

Bachelor's degree

Tools

Adobe Experience Manager (AEM)

Adobe Target

Adobe Analytics

Job description

SUMMARY

Maintains responsibility for the strategic vision, project roadmap, and operational delivery of all aspects of Subaru.com with a focus of improving Subaru's national digital presence, ensuring an exceptional digital customer experience, maximizing consumer engagement and lead conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, conversion rate optimization (CRO), and search & generative engine optimization (SEO & GEO) marketing strategies that align with the Subaru brand and company goals.

SUMMARY

Maintains responsibility for the strategic vision, project roadmap, and operational delivery of all aspects of Subaru.com with a focus of improving Subaru's national digital presence, ensuring an exceptional digital customer experience, maximizing consumer engagement and lead conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, conversion rate optimization (CRO), and search & generative engine optimization (SEO & GEO) marketing strategies that align with the Subaru brand and company goals.

MAJOR RESPONSIBILITIES

• Maintains responsibility for the overall strategic vision and roadmap of improvements and enhancements of Subaru.com and related digital integrations/tools, while prioritizing projects based on business need, level of effort, cost, resources, and timing to implement.
• Maintains responsibility for the support, guidance, and partnership to all business lines and distribution partners in the pursuit of their digital goals, as they relate to Subaru.com, while vetting the business return on investment (ROI) before prioritizing their projects (e.g., Product Launch, Incentives, Parts/Service, Certified Pre-Owned [CPO], Accessories, Connected Vehicle Business, Customer Advocacy Department [CAD], Brand Partnerships, Love Promise Activations, Motorsports, Auto Shows/Events, Subaru of America [SOA] Field, Subaru of New England [SNE], and Subaru Distributors Corporation [SDC]).
• Oversees website content hierarchy to ensure a seamless, intuitive navigation experience that reduces friction and empowers customers to make informed purchasing decisions.
• Fosters collaboration with Subaru Information Technology (IT) and their technical partners to optimize process and decisions related to the technical aspects that impact the site, including but not limited to: speed, development timelines and budgets, and quality of the platform.
• Manages internal team members, external contractors, and relationships/contracts with external partners to ensure that all are aligned to execute Subaru.com projects on time and on budget - while maximizing our investments in people and marketing technologies.
• Develops, tracks, and optimizes key performance indicators (KPIs) to frequently improve the digital customer experience, site performance, search & generative engine visibility, and lead generation of Subaru.com.
• Utilizes data analytics to inform decisions, increase conversion rates, and maximize ROI. Proactively socializes the value that their team and partners are creating for Subaru's business.

ADDITIONAL RESPONSIBILITIES

• Ensures that digital content for Subaru.com is consistent with business objectives and brand guidelines while remaining compliant with legal and accessibility standards.
• Promotes open communications with all internal SOA stakeholders and agency partners.
• Keeps the department and organization abreast of emerging digital technologies and competitive practices and integrates them into SOA practices.

REQUIRED SKILLS & PERSONAL QUALIFICATIONS

• Strong leadership skills.
• Excellent verbal and written communication skills.
• Intermediate-to-advanced proficiency in Microsoft Office Suite.
• Ability to work with and influence others outside the team, department, and company.
• Project management or consulting skills.
• Deep understanding of and experience with Adobe's Martech tools (Adobe Experience Manager [AEM], Target, Analytics, or related tools).
• Prior experience managing teams accountable for executing website content publishing, user experience (UX), conversion optimization, and search engine optimization (SEO) efforts.
• Ecommerce experience Preferred

EDUCATION & EXPERIENCE REQUIREMENTS

Bachelor's degree with 8-10 years of relevant experience required.

WORK EXPERIENCE

• Office Location: Camden, NJ apart of the Greater Philadelphia Area (Philly)
• Hybrid Role: Hybrid Role - Remote work 2 days per week (after 90 days) [Wednesdays & Fridays]
• Required Travel: Up to 15%

COMPENSATION:

The recruiting base salary range for this full-time position is $115,000 - $145,000 / year. Within the range, individual pay is determined by factors, including job-related skills, experience, and relevant education or training. Additionally, this role is bonus-eligible , with a target bonus percentage that provides an opportunity to earn even more based on your performance. (Internal Job Grade: M1)

WHY JOIN US?

In addition to competitive salary, Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

• Medical, Dental, Vision Plans
• Pension, Profit Sharing, and 401K Match Offerings
• 15 Vacation days, 5 Floating Holidays, 5 Sick days, and 9 Company Holidays
• Tuition Reimbursement Program: $15,000 yearly benefit
• Vehicle Discount Programs

Learning & Development:

• Professional growth and development opportunities
• Direct partnership with senior leadership
• Formal Mentorship Program
• LinkedIn Learning License

Visit our careers landing page for additional information about our compensation and benefit programs.

ABOUT SUBARU

Love. It's what makes Subaru, Subaru®. As a leading auto brand in the US, we strive to More Than a Car Company®. Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow. That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability. With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.