Web Marketing Intern - Summer 2027

Jewelers Mutual Group; Neenah (WI); On-site; USD 21,000 - 30,000; Full time

Benefits offered by this job

Collaborative Culture

Great Place to Work Certified

Job summary

Jewelers Mutual Group is offering a Web & Digital Marketing Internship in Neenah, WI. You will publish content using established SEO templates, learn core SEO and AI-driven search optimization, and assist analytics reporting under a Digital Marketing Specialist.

This developmental role aims to build fluency in CMS workflows, technical SEO, AI/LLM search optimization, and data-driven decision-making, with opportunities to own a project by the internship's second half.

Qualifications

• Pursuing a bachelor's degree in a related field.
• Interest in SEO, AEO, and AI/LLM tools shaping search.
• Familiarity with MS Office and dashboards.
• Ability to follow templates and briefs with precision.

Responsibilities

• Publish blog articles, landing pages, and campaign content following SEO briefs and templates.
• Learn and apply core SEO practices and AEO fundamentals under guidance.
• Pull and format analytics exports and assist in KPI dashboards.
• Own a defined website enhancement or reporting project later in the internship.

Skills

Attention to detail

Written communication

Spreadsheet proficiency

CMS familiarity

Education

Bachelor's degree in Marketing, Business Administration, Interactive/Web Media, Communications, or related field

Tools

Conductor

Google Search Console

MixPanel

Job description

Summary

The Web & Digital Marketing Intern gains hands-on experience on the search, website, and AEO side of Jewelers Mutual's Marketing/Digital Experience team. This role supports website content publishing, SEO and AEO fundamentals, and analytics reporting under the direction of the Digital Marketing Specialist. It is designed as a learning pathway into web-focused digital marketing careers: CMS management, technical SEO, AI/LLM search optimization (AEO), and data-driven decision-making.

Summary

The Web & Digital Marketing Intern gains hands-on experience on the search, website, and AEO side of Jewelers Mutual's Marketing/Digital Experience team. This role supports website content publishing, SEO and AEO fundamentals, and analytics reporting under the direction of the Digital Marketing Specialist. It is designed as a learning pathway into web-focused digital marketing careers: CMS management, technical SEO, AI/LLM search optimization (AEO), and data-driven decision-making.

This is a developmental role that builds toward greater ownership over time. The primary goal is to build fluency in the tools and workflows that support strategic web/SEO decisions, with structured opportunities to present learnings and take ownership of a defined project by the end of the term.

Why Jewelers Mutual

Since 1913 we’ve been committed to supporting the Jewelry industry and putting customers at the center of everything we do. With over a century of trusted expertise, we’re financially strong, forward-thinking, and driven by curiosity. Guided by our core values of Agility, Accountability, and Relevancy, we lead through innovation.

As a technology focused organization, we embrace cutting-edge tools and data-driven insights to continuously improve our products, services, and customer experience. Our mission is to be the industry’s most trusted advisor by investing in our people, adopting new technologies, and striving for excellence.

We’re dedicated to fostering growth through collaboration, powered by bold thinking, teamwork, and the passion of our people.

Here, You’ll

• Move fast and embrace change
• Always look for better ways
• Grow, thrive, and help shape what’s next

Join us and be part of a culture where you can make an impact while building your future.

What You’ll Do

• Website Content & CMS Support: Assist in publishing blog articles, landing pages, and campaign content to JM.com following established SEO templates and briefs: copy formatting, internal linking, source imagery, meta information, and UTM parameters per the established naming convention. Support the editorial calendar workflow between the writing team and legal, and the QA process for campaign and strategic partner landing pages.
• SEO & AEO Fundamentals: Learn and apply core SEO practices (keyword research, on-page optimization, metadata, internal linking) under the Specialist's direction. Get hands-on exposure to Answer Engine Optimization (AEO), how content is cited and surfaced in AI-generated search results, using Conductor and Google Search Console, building toward an independent monthly organic performance summary.
• Analytics & Reporting Support: Pull and format MixPanel, Google Search Console, and Conductor exports for internal reporting. Assist in building a MixPanel or GSC dashboard against a defined KPI (e.g., blog traffic, landing page conversion) and flag anomalies to the Specialist for diagnosis.
• Core Project: Own one defined website enhancement or reporting project end-to-end during the second half of the internship, with guidance but without day-to-day direction, to build initiative and project-ownership experience.

What You’ll Bring

Minimum Qualifications

• Pursuing a bachelor's degree in Marketing, Business Administration, Interactive/Web Media, Communications, or a related field.
• Interest in SEO, AEO, and how AI/LLM tools are changing search. Interest in the "why" behind work.
• Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) and comfortable working with spreadsheets and dashboards.
• Strong attention to detail and ability to work from defined templates and briefs.
• Clear written communication skills; ability to document findings and present them to a small team.

Preferred Qualifications

• Junior or senior standing at the time of internship.
• Coursework, personal projects, or prior internship exposure to websites, content management or analytics.

What We Offer You

• Collaborative Culture: Work alongside talented, passionate peers who value ownership and continuous learning.
• Great Place to Work® Certified: Join a team recognized for an environment of innovation and growth.

Accessibility and Accommodations

We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the application or interview process, please let us know by contacting [e-mail].