Web & Digital Mrkting Mgr

Ascentria Care Alliance; Waltham (MA); Hybrid; GBP 55,000 - 89,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive compensation and benefits

Job summary

Ascentria Care Alliance in New England seeks an experienced Website & Digital Marketing Manager to create exceptional digital experiences, drive engagement, and use data to tell powerful stories. If you thrive in a fast-paced environment where your work has a direct impact on people’s lives, we’d love to meet you.

We’re looking for someone who can lead websites, social media, digital marketing strategy, SEO, analytics, and online fundraising while mentoring a Marketing Specialist and

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Five or more years of experience managing websites and digital marketing, preferably within a nonprofit organization.
• Advanced experience with WordPress and Elementor.
• Strong knowledge of SEO, SEM, paid digital advertising, social media, email marketing, and lead generation.
• Experience with GA4, Google Tag Manager, and Google Search Console.
• Understanding of WCAG/ADA accessibility standards.
• Experience supporting recruitment marketing, fundraising campaigns, or donor engagement strategies.
• Excellent communication, project management, and organizational skills.
• Ability to manage multiple priorities while delivering high-quality work.
• Valid driver's license with occasional travel between Ascentria locations.

Responsibilities

• Lead and optimize Ascentria's websites, intranet, and digital platforms to deliver an engaging, accessible, and user-friendly experience.
• Develop and execute integrated digital marketing campaigns supporting recruitment, fundraising, senior living occupancy, and organizational awareness.
• Manage SEO, SEM, Google Ads, email marketing, social media, analytics, and lead generation strategies.
• Oversee digital fundraising initiatives and online engagement campaigns.
• Supervise and mentor our Marketing Specialist while fostering professional growth.
• Partner with marketing, IT, Advancement, and program leaders to create compelling digital content.
• Monitor campaign performance using GA4 and other reporting tools, turning data into actionable insights.
• Manage relationships with digital vendors and technology partners.
• Ensure brand consistency, ADA/WCAG accessibility compliance, and adherence to organizational standards.
• Stay ahead of emerging digital trends and recommend innovative strategies that strengthen Ascentria's digital presence.

Skills

WordPress

Elementor

SEO

Google Analytics 4

Google Tag Manager

Google Ads

Email marketing

Social media

Lead generation

Project management

Communication

WCAG/ADA accessibility

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

WordPress

Elementor

GA4

Google Tag Manager

Google Search Console

Job description

Job Category: Advocacy, Advancement, Development, Marketing

Requisition Number: WEBDI004981

• Posted : July 2, 2026
• Full-Time
• Hybrid

Locations

Showing 1 location

Waltham, MA 02451, USA

Description

Website & Digital Marketing Manager

Drive Digital Innovation. Amplify a Mission. Change Lives.

At Ascentria Care Alliance, marketing is about more than clicks and campaigns—it's about helping children, families, refugees, immigrants, seniors, and communities move forward and thrive.

We're looking for an experienced Website & Digital Marketing Manager who is passionate about creating exceptional digital experiences, driving meaningful engagement, and using data to tell powerful stories. If you thrive in a fast-paced environment where your work has a direct impact on people's lives, we'd love to meet you.

Why You'll Love This Role

You'll lead Ascentria's digital presence, overseeing our websites, social media, digital marketing strategy, SEO, analytics, email campaigns, paid advertising, and online fundraising efforts. Every campaign you launch and every website enhancement you make helps connect people to critical services, recruit mission-driven employees, engage donors, and strengthen the communities we serve.

This is an opportunity to blend creativity, technology, analytics, and leadership while helping one of New England's largest nonprofit human service organizations tell its story.

What You'll Do

• Lead and optimize Ascentria's websites, intranet, and digital platforms to deliver an engaging, accessible, and user-friendly experience.
• Develop and execute integrated digital marketing campaigns supporting recruitment, fundraising, senior living occupancy, and organizational awareness.
• Manage SEO, SEM, Google Ads, email marketing, social media, analytics, and lead generation strategies.
• Oversee digital fundraising initiatives and online engagement campaigns.
• Supervise and mentor our Marketing Specialist while fostering professional growth.
• Partner with marketing, IT, Advancement, and program leaders to create compelling digital content.
• Monitor campaign performance using Google Analytics 4 and other reporting tools, turning data into actionable insights.
• Manage relationships with digital vendors and technology partners.
• Ensure brand consistency, ADA/WCAG accessibility compliance, and adherence to organizational standards.
• Stay ahead of emerging digital trends and recommend innovative strategies that strengthen Ascentria's digital presence.

What You Bring

We're looking for someone who combines strategic thinking with hands-on execution.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Five or more years of experience managing websites and digital marketing, preferably within a nonprofit organization.
• Advanced experience with WordPress and Elementor.
• Strong knowledge of SEO, SEM, paid digital advertising, social media, email marketing, and lead generation.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.
• Understanding of WCAG/ADA website accessibility standards.
• Experience supporting recruitment marketing, fundraising campaigns, or donor engagement strategies.
• Excellent communication, project management, and organizational skills.
• Ability to manage multiple priorities while consistently delivering high-quality work.
• Valid driver's license with the ability to travel occasionaly between Ascentria locations.

Why Ascentria?

For more than 150 years, Ascentria Care Alliance has been committed to helping people reach their full potential. Every member of our team plays a role in strengthening individuals, families, and communities across New England.

When you join Ascentria, you'll find:

• A mission where your work truly matters
• Collaborative, supportive leadership
• Opportunities for professional growth
• The ability to make a measurable impact every day
• Competitive compensation and comprehensive benefits
• A culture built on compassion, innovation, and service

Be Part of Something Bigger

If you're passionate about digital marketing, energized by innovation, and inspired by purpose-driven work, we'd love to hear from you.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.