Web & Digital Media Strategist

NC Community Colleges; Wilson (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Wilson Community College seeks a skilled web content professional to plan, develop, and maintain the college’s website, intranet, and digital communications. You will support social media content creation to promote programs and initiatives, ensuring accurate, accessible, and engaging content aligned with institutional priorities.

Responsibilities include collaborating with departments, ensuring accessibility compliance, and optimizing content for SEO and user experience while supporting

Qualifications

• Associate degree required in relevant field.
• Two to four years of professional experience managing websites, digital communications, social media, or digital marketing.
• Experience using WordPress CMS or similar platform.
• Experience creating and managing content for websites and social media.
• Experience ensuring digital content meets accessibility standards (WCAG/ADA).

Responsibilities

• Develop, maintain, and update the college website, intranet, and social media platforms to ensure accurate, timely, and engaging content.
• Collaborate with departments to create and publish content that supports institutional goals, recruitment, student success, and community engagement.
• Ensure all digital content complies with applicable accessibility standards (WCAG/ADA) and promote best practices for accessible web and social media communications.
• Monitor website content for accuracy, consistency, usability, and branding, coordinating regular content reviews with campus departments.
• Manage the college’s content management system (CMS), user permissions, and site organization.
• Monitor website and social media analytics to evaluate performance and recommend improvements.
• Optimize web content for search engines (SEO) and user experience.
• Collaborate with Marketing department to maintain consistent branding, messaging, and visual standards across the college’s website, intranet, and social media platforms.
• Work with the Marketing department to post and create social media content.
• Coordinate with Information Technology and external vendors to support website functionality, integrations, security, and troubleshooting.
• Maintain the college intranet as a central resource for employee communication, collaboration, and institutional information.
• Stay current on emerging trends, technologies, accessibility requirements, and best practices in web development, digital communications, and social media.

Skills

CMS proficiency

Content creation

Accessibility (WCAG/ADA)

SEO & analytics

Collaborative communication

Project management

Education

Associate degree in Marketing, Communications, Digital Media, Web Design, Graphic Design, Information Technology, Public Relations, or related field

Bachelor’s degree in Marketing, Communications, Digital Media, Web Design, Graphic Design, Information Technology, Public Relations, or related field

Tools

WordPress

SharePoint

CMS platforms

Google Analytics

Job description

Wilson Community College seeks a skilled web content professional to plan, develop, and maintain the college’s website, intranet, and digital communications. You will support social media content creation to promote programs and initiatives, ensuring accurate, accessible, and engaging content aligned with institutional priorities.

Responsibilities include collaborating with departments, ensuring accessibility compliance, and optimizing content for SEO and user experience while supporting