Web Designer . Base Power Company

Hard Problems; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Base Power Company in Austin is seeking a Web Designer to own basepowercompany.com, shaping how homeowners learn about Base and convert visitors into members.

You'll work with Growth, Marketing and Engineering to evolve the site, implement designs with AI-assisted tools, and maintain a scalable design system that delivers accessible, high-performing experiences across devices.

Qualifications

• 5+ years of web or digital design experience with a strong portfolio.
• Solid fundamentals in typography, layout, interaction, and responsive design.
• Experience with design systems and building reusable components.
• Proficient in Figma; strong writing instincts; willing to learn new tools.

Responsibilities

• Own the design and ongoing evolution of basepowercompany.com, including landing pages and product launches.
• Design and build web experiences that balance strong visual craft, storytelling, and conversion goals.
• Use AI-assisted development tools to prototype ideas and ship improvements.
• Maintain and evolve the web design system with reusable components.
• Collaborate with Growth and Marketing to test ideas and iterate based on performance data.
• Ensure a high-quality experience across devices with attention to accessibility, SEO, and performance.

Skills

Web design

Figma

Typography

Responsive design

Design systems

AI-assisted tools

Tools

AI-assisted development tools

Job description

# Web DesignerBase Power Company, Austin, USAClimate Tech## Why this work mattersBase Power deploys distributed home battery networks to stabilize the grid and provide reliable, affordable electricity, offering meaningful clean-energy infrastructure benefits but operating as a commercial for-profit business.View the full listing and apply →Listed 7 Nov 2026Applications are handled by Base Power Company, not by Hard Problems.## About Base Power CompanyBase Power Company is a startup rebuilding the foundation of the electricity grid by deploying a distributed network of home batteries. Its goal is to transform today's centralized, fragile grid into a resilient and abundant system. The team is made up of engineers, operators, and creatives working on complex, interdisciplinary energy challenges.### The roleThe Web Designer owns and evolves basepowercompany.com, the company's primary acquisition surface where homeowners learn about Base, decide whether to trust it, and become members. You would work closely with the Growth, Marketing, and Engineering teams, and bring your own perspective on how the site should look, feel, and perform. The role sits within the Growth department (Marketing, Member Experience and Sales).### What you would do* Own the design and ongoing evolution of basepowercompany.com, covering landing pages, product launches, and improvements across the existing site.* Design and build web experiences that balance strong visual craft, clear storytelling, and conversion goals.* Use AI-assisted development tools to independently implement designs, prototype ideas, and ship improvements without needing to write everything from scratch.* Maintain and evolve the web design system, building reusable components that allow the team to move faster without sacrificing quality.* Work with Growth and Marketing to shape content, test ideas, and iterate based on performance data and user feedback.* Ensure a high-quality experience across devices, with attention to accessibility, SEO, and performance.### What they are looking for* 5 or more years of experience in web or digital design, with a portfolio showing strong visual craft.* Solid fundamentals in typography, layout, interaction, and responsive design, with an understanding of how design affects usability and conversion.* Comfort using AI-assisted development tools to turn designs into working, shippable experiences.* Experience working with design systems and creating reusable components.* Strong proficiency in Figma, good writing instincts, and willingness to learn new tools.* High degree of ownership and resourcefulness — able to take an idea from concept to launch without constant direction.### Working arrangementsThe role is based on-site in Austin, TX. Base works in-person and describes itself as an all-in, fast-moving environment that is not a standard 9-to-5.## DetailsLocation: Austin, USASalary: n/aSector: Climate TechRole: UX designSeniority: GeneralOrganisation: For-profitThis job is listed on the Hard Problems job board, but details come from the employer’s own listing and may have changed — always check the original posting.