Web Content Strategist (Temporary)

Newsletter Jobs; San Jose (CA); On-site; USD 82,000 - 88,000; Full time

Job summary

San José State University is seeking a Web Content Strategist for a one-year benefited temporary appointment to lead the revamp of the sjsu.edu website. The role develops a refreshed content strategy, refines the brand voice, audits existing content, and writes new copy for the digital ecosystem.

The incumbent will weave storytelling into high-traffic pages, ensure accessibility, and collaborate with UMC, IT, and external agencies to deliver pillar content that aligns with the brand narrative.

Qualifications

• Equivalent to a bachelor’s degree; experience substituted year-for-year.
• Four years of relevant experience.
• Strong knowledge of marketing, branding and communications.
• Experience with large/complex websites.
• Ability to establish and maintain relationships with stakeholders.

Responsibilities

• Identify core audiences for content and re-organize content for UX.
• Weave brand voice throughout the site and digital ecosystem.
• Track content changes and log work for measurement.
• Establish content governance in partnership with UMC and IT leadership.
• Support recommendations on web governance and content strategy for the redesign.
• Ensure copy is optimized for search and accessibility.
• Audit content with crawlers, analytics, and SEO tools at scale.
• Coordinate reviews and edits with stakeholders across the University.
• Draft or refresh content across all sjsu.edu pages.
• Refresh stories and develop content that illustrates the brand.
• Coordinate content reviews and approvals.
• Identify opportunities to merge pages into pillar pages.
• Document and categorize content for revisions.

Skills

Marketing strategy

Brand voice

SEO

Web writing

CMS knowledge

Analytics

Project management

Collaboration

AP Style

Education

Bachelor's degree in related field

4 years of relevant experience

Master’s degree preferred

Tools

SEMrush

Screaming Frog

Google Analytics

Adobe Analytics

Ahrefs

Drupal

WordPress

Omni CMS

Job description

Job Summary

* This is a one year benefited temporary appointment.* Reporting to the Director of Integrated Marketing within SJSU’s central University Marketing and Communications (UMC), the Web Content Strategist position is dedicated to the one-year sjsu.edu website redesign project. This position will support the development of a fully refreshed, comprehensive web content strategy and will refine the brand’s digital voice. The incumbent will audit the existing content footprint, refine and write new copy for the new digital ecosystem and weave our core brand narrative into our most critical pages. They will also ensure that storytelling is consistently integrated into compelling, high-traffic pages, transforming technical or dry copy into engaging, people-centered narratives.

Key Responsibilities

• Identify core audiences for content and re-organize content to ensure a positive user experience.
• Partner with the Director of Integrated Marketing to weave the SJSU brand voice throughout the website and digital ecosystem.
• Track website content changes and log all content-related work for measurement.
• Establish a content governance strategy for SJSU, in partnership with UMC and IT leadership.
• Work closely with the agency of record to support recommendations around web governance and content strategy for the website redesign.
• Leverage SEMRush or other tools to ensure website copy is optimized and search-friendly.
• Utilize web crawlers (e.g., Screaming Frog), analytics (Google Analytics/Adobe/GSC) and SEO/AEO tools (SEMrush/Ahrefs) to audit content at scale and keep the project organized.
• Work closely with the Content Migration Specialist to assess all website content for the redesign: archive, condense, or keep.
• Draft new content or refresh existing content across all sjsu.edu web pages.
• Refresh stories, develop new content that illustrates the brand and fact-check content, as needed.
• Coordinate content reviews, approvals and edits with stakeholders across the University.
• Make recommendations for content across various formats: written, infographics, visual, etc.
• Identify opportunities to merge multiple thin or redundant pages into comprehensive, high-performing "pillar" pages.
• Document and categorize content to keep revisions organized.

Knowledge, Skills & Abilities

• Thorough and advanced knowledge of marketing, branding, communications, public relations, and related disciplines.
• Demonstrated ability to independently apply advanced judgment in developing and implementing strategies and initiatives.
• Proven experience developing and implementing strategies and campaigns, with a demonstrated record of achieving measurable results.
• Strong story development, journalistic writing, and editorial skills.
• Expert knowledge of web writing and content development, with an understanding of key audiences in higher education.
• Strong ability to present complex information in simplified, concise, and accessible web formats.
• Understanding of information architecture, navigation, user journeys, and website schema.
• Comprehensive knowledge of web content strategy and governance.
• Expert knowledge of SEO, AEO, and content optimization.
• Working knowledge of web accessibility guidelines and best practices.
• Knowledge of content management systems, such as Drupal, WordPress, and Omni CMS.
• Ability to establish and maintain effective working relationships with UMC colleagues, University staff, faculty, and students.
• Ability to adhere to AP Style guidelines and editorial best practices.
• Ability to use data to inform strategic content recommendations and decisions.
• Ability to manage multiple projects simultaneously and meet accelerated timelines.
• Demonstrated ability to collaborate effectively with cross-functional teams.

Required Qualifications

• Equivalent to a bachelor’s degree in a related field. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Four (4) years of relevant experience.

Preferred Qualifications

• Master’s degree in Communications, Journalism, Marketing, Digital Media, or related field.
• A minimum of four years of professional web content/content strategy experience
• Experience with large or complex websites
• Demonstrated SEO/AEO, content governance, accessibility, CMS, analytics, and web writing experience

Compensation

Classification: Marketing Communications Professional III

Anticipated Hiring Range: $7,307/month - $7,909/month (Step 12 – Step 16)

CSU Salary Range: $5,877/month - $8,561/month (Step 1 – Step 20)

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary.

Contact Information

People and Culture

[e-mail]

CSU Vaccination Policy

The CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus. The system wide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to [e-mail] .

Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis. The standard background check includes: criminal check, employment and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire. SJSU IS NOT A SPONSORING AGENCY FOR STAFF OR MANAGEMENT POSITIONS. (e.g. H1-B VISAS) All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Security-Report.pdf. The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at [e-mail] . Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at https://www.sjsu.edu/clery/docs/SJSU-Annual-Fire-Safety-Report.pdf. The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at [e-mail] . Campus Security Authority - In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy, this position is subject to ongoing review for designation as a Campus Security Authority. Individuals that are designated as Campus Security Authorities are required to immediately report Clery incidents to the institution and complete Clery Act training as determined by the university Clery Director.

Equal Employment Statement

San José State University is an equal opportunity employer. The university prohibits discrimination based on age, ancestry, caste, color, disability, ethnicity, gender, gender expression, gender identity, genetic information, marital status, medical condition, military status, nationality, race, religion, religious creed, sex, sexual orientation, sex stereotype, and veteran status. This policy applies to all San José State University students, faculty, and staff, as well as university programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus). Reasonable accommodation is made for applicants with disabilities who self-disclose. San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.