Web Content Specialist

BLN24; McLean (VA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical/Dental/Vision plans

Remote work opportunities

Job summary

BLN24, a Washington DC Metro area-based firm, seeks a Web Content Specialist to develop and manage high-quality digital content. You will ensure accuracy, accessibility, and alignment with branding while supporting content governance across public websites and intranets.

You will collaborate with owners, designers, developers, and government stakeholders to deliver compliant, timely content and training materials, driving continuous improvement in web communications.

Qualifications

• Bachelor's degree in English, Communications, Marketing, Journalism, Business, Information Science, or a related discipline.
• 5–7 years of experience in web content management, digital communications, or content publishing, incl. 3 years within the past five years supporting websites or intranets.
• Experience using CMS to create, edit, manage, and publish web content.
• Experience developing, editing, and maintaining digital content and training materials.
• Working knowledge of Section 508 accessibility, plain language, web usability, and content standards.
• Experience applying SEO to improve visibility and engagement.
• Experience conducting quality assurance, governance, and content certification.
• Experience creating presentations and training for web content processes.

Responsibilities

• Develop, edit, review, and publish web content for websites, intranets, and other digital platforms.
• Manage the complete content lifecycle from creation to archival and updates.
• Use CMS to upload, organize, and publish content while ensuring consistency.
• Ensure accessibility, branding, and editorial guidelines compliance.
• Optimize content via SEO to improve discoverability and engagement.
• Coordinate quarterly content certification with owners to keep information accurate.
• Create training materials and deliver sessions on content governance and publishing.

Skills

CMS experience

SEO

Editorial accuracy

Content governance

Stakeholder collaboration

Education

Bachelor's degree in English/ Communications

Tools

Drupal

AEM

WordPress

SharePoint

Google Analytics

Job description

Job Title: Web Content Specialist

Company: BLN24

About Us: We find strength in teamwork-a better youisa better us

BLN24 is an award-winning Management Consulting Firm thatsupports the U.S. Federal Government in successfully achieving their mission and goals. Our service andsolutionsdelivery start with understanding each client’s end-state, and then seamlessly integrating within each Agency’s organization to improve and enhance strategic and technical operations and deployments.

Position Overview:

The Web Content Specialist develops, manages, andmaintainshigh-quality digital content that supports organizational communications, public engagement, and knowledge sharing. This role ensures web content isaccurate, accessible, user-centered, and aligned with organizational branding and editorial standards while supporting enterprise content management, content governance, and digital communications initiatives. The position also promotes effective collaboration with content owners and stakeholders to deliver engaging, compliant, andtimelyweb content across public websites and intranet platforms.

Key Responsibilities:

• Develop, edit, review, and publish web content, technical information, digital communications, and training materials for websites, intranets, and other digital platforms.

• Manage the complete web content lifecycle, including content creation, editorial review, approvals, publication, maintenance, archival, and periodic updates.

• Utilize enterprise Content Management Systems (CMS) to upload,maintain, organize, and publish digital content while ensuring accuracy and consistency across web properties.

• Ensure all digital contentcomplies withSection 508 accessibility requirements, plain language principles, organizational branding standards, and editorial guidelines.

• Optimizeweb content using Search Engine Optimization (SEO) best practices to improve discoverability, usability, and audience engagement.

• Coordinate the organization’s quarterly content certification process, working with content owners to verify that website and intranet informationremainsaccurate, current, complete, and properly approved.

• Develop and deliver user training, guidance materials, and presentations related to web content management, content governance, and publishing procedures.

• Perform quality assurance reviews to verify content accuracy, formatting, links, metadata, accessibility, and compliance with organizational standards.

• Create andmodifyweb graphics by cropping, resizing, recoloring, andoptimizingimages using standard graphic design applications.

• Coordinate content governance processes, documentation, workflows, and editorial procedures while collaborating with content owners, subject matter experts, designers, developers, and Government stakeholders.

• Support web analytics, content performance assessments, and continuous improvement initiatives to enhance user experience and digital communications effectiveness.

• Document, coordinate, and continuously improve web publishing processes, editorial procedures, review workflows, content certification activities, and training practices.

Required Qualifications:

• Bachelor's degree in English, Communications, Marketing, Journalism, Business, Information Science, or a related discipline.

• Five to seven years of experience in web content management, digital communications, or content publishing, including at least three years within the past five years supporting websites, intranets, or enterprise digital platforms.

• Demonstrated experience using enterprise Content Management Systems (CMS) to create, edit, manage, and publish web content.

• Experience developing, editing, andmaintainingdigital content, training materials, user documentation, and web-based communications.

• Working knowledge of Section 508 accessibility requirements, plain language principles, web usability, and digital content standards.

• Experience applying SEO best practices to improve content visibility and user engagement.

• Experience conducting quality assurance reviews, content governance, editorial reviews, and content certification activities.

• Experience creating presentations and delivering training to users on web content management processes and procedures.

• Proficiencyusing graphic editing applications to crop, resize,optimize, andmodifyimages for web publication.

• Experience using presentation applications to develop effective training materials, demonstrations, outreach presentations, and instructional content.

• Strong written, editing, organizational, and communication skills with exceptional attention to detail.

Preferred Qualifications:

• Experience supportinghighway, surface transportation, or other transportation-related programs is highly preferred.

• Experience supporting federal infrastructure, engineering, scientific research, or technology organizations.

• Knowledge of digital communications strategies, user experience (UX), information architecture, and web content governance.

• Experience working with modern content management systems (CMS) such as Drupal, Adobe Experience Manager (AEM), WordPress, SharePoint, or similar enterprise platforms.

• Familiarity with HTML, metadata management, web accessibility testing tools, digital asset management systems, and web analytics platforms such as Google Analytics.

• Experience coordinating enterprise content review and certification programs across multiple business units.

• Experience managing database-driven or structured web content (excluding software development or programming responsibilities).

• Experience supporting Agile or collaborative digital service delivery teams.

• Professional certifications related to web content management, digital communications, accessibility, UX, SEO, or instructional design are desirable.

Soft Skills

• Exceptional writing, editing, and proofreading skills with the ability to translate complex technical information into clear, user-friendly digital content.

• Strong focus on content accuracy, editorial quality, accessibility compliance, formatting consistency, and overall user experience.

• Ability to manage multiple content updates, review cycles, training activities, and competing priorities while meeting deadlines.

• Proven ability to work effectively with content owners, subject matter experts, designers, developers, and Government stakeholders to deliver high-quality digital content.

• Ability to develop instructional materials, deliver engaging training sessions, and provide guidance that promotes consistent content management practices.

• Demonstrated ability to embrace evolving technologies, digital communications best practices, and process improvements to enhance web content quality and user engagement.

What BLN24 brings to the Game:

• BLN24 benefits are game changing.We like our team to playhardand that means they need to be taken care of - physically, financially, and emotionally. We make sure to keep them in the game by giving them access to generous medical, dental, and vision plans.

• You can join one of the fastest growing companies headquartered in the Washington DC Metro Area. We give you the opportunity to work in different sectors, so you have thechance atvariety whilemaintainingstability.

• Flexibility at BLN24 allowseach individualthe opportunity to balance quality work and their personal lives.Depending on projects, we allow remote workingopportunitiesso you can always be in the game no matter where you call home.

BLN24 is an Equal Opportunity Employer.

We believe people are our strength andunderstanddiverse talentsarekey to our success.

We are an equal opportunity employer and place a high value on diversity and inclusion at our company.

We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law.

In accordance withapplicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.