Web Analyst

CrossCountry Mortgage, LLC; United States; On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K plan

Short-term disability

Employee assistance program

Wellness program

Job summary

CrossCountry Mortgage, LLC is seeking a detail-oriented Web Analyst to support the launch, optimization, and performance monitoring of our digital experience for mortgage servicing and lending. You will analyze borrower interactions, define metrics, validate tracking, and deliver actionable insights that improve borrower satisfaction and operations.

You will partner with business owners, build recurring reports, monitor traffic health, and run A/B tests across web and mobile while coordinating

Qualifications

• Bachelor's degree in a quantitative, business, marketing or technology field, or equivalent experience.
• Experience in digital or customer experience analytics.
• Hands on experience with an enterprise web analytics platform.
• Experience building reports and dashboards in a business intelligence tool.
• Working knowledge of funnel analysis, segmentation, attribution and A/B testing.
• Excellent written, presentation and oral communication skills.
• Experience working with agile delivery teams and Jira.

Responsibilities

• Partner with business owners to define KPIs and success metrics for digital features, pages and campaigns
• Build and maintain recurring reports and dashboards, and answer ad hoc questions with data
• Monitor the health of digital channels and flag unusual changes in traffic, usage or conversion
• Analyze customer journeys, funnels and feature adoption across web and mobile
• Measure whether customers complete tasks online, and find where they struggle, drop off or call for help instead
• Segment customers to find differences in behavior and opportunities to personalize
• Provide top-level support for issues with business logic within the customer portal
• Support customer-facing portal support groups at a technical level and interact directly with customers in extenuating circumstances
• Plan, run and analyze A/B and multivariate tests
• Turn test results into specific recommendations and track whether changes deliver the expected impact
• Measure performance of email, paid search and other campaigns that drive traffic to our digital channels
• Support attribution and campaign tracking so marketing spend and outreach can be evaluated
• Write tracking requirements for new features and releases, and validate that data is captured correctly before and after launch
• Diagnose data discrepancies between tools and reports, and work with developers to fix tracking issues
• Partner with development teams on tag management and data layer setup
• Maintain measurement documentation, naming conventions and report definitions
• Help ensure tracking and reporting meet privacy, consent, accessibility and regulatory requirements
• Present findings in plain language to technical and non-technical audiences, including leadership
• Stay current on digital analytics tools, methods and industry practices

Skills

Digital analytics

Dashboards

BI tools

Funnel analysis

A/B testing

Communication

Agile/Jira

Education

Bachelor's degree or equivalent experience

Tools

Jira

Job description

CrossCountry Mortgage (CCM)is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.

A culture where you can grow!

CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.

Position Overview

The Web Analyst will support RoundPoint Mortgage Servicing LLC. We are seeking a detail-oriented Web Analyst to support the launch, ongoing optimization, and performance monitoring of our digital experience supporting mortgage servicing and lending. This individual will analyze borrower interactions, establish digital performance metrics, validate tracking and reporting, identify usability issues, and deliver actionable insights that improve borrower satisfaction and operational efficiency. This individual will also provide top-level support for logic and technical issues.

Job Responsibilities

• Partner with business owners to define KPIs and success metrics for digital features, pages and campaigns
• Build and maintain recurring reports and dashboards, and answer ad hoc questions with data
• Monitor the health of digital channels and flag unusual changes in traffic, usage or conversion
• Analyze customer journeys, funnels and feature adoption across web and mobile
• Measure whether customers complete tasks online, and find where they struggle, drop off or call for help instead
• Segment customers to find differences in behavior and opportunities to personalize
• Provide top-level support for issues with business logic within the customer portal
• Support customer-facing portal support groups at a technical level and interact directly with customers in extenuating circumstances
• Plan, run and analyze A/B and multivariate tests
• Turn test results into specific recommendations and track whether changes deliver the expected impact
• Measure performance of email, paid search and other campaigns that drive traffic to our digital channels
• Support attribution and campaign tracking so marketing spend and outreach can be evaluated
• Write tracking requirements for new features and releases, and validate that data is captured correctly before and after launch
• Diagnose data discrepancies between tools and reports, and work with developers to fix tracking issues
• Partner with development teams on tag management and data layer setup
• Maintain measurement documentation, naming conventions and report definitions
• Help ensure tracking and reporting meet privacy, consent, accessibility and regulatory requirements
• Present findings in plain language to technical and non-technical audiences, including leadership
• Stay current on digital analytics tools, methods and industry practices

Qualifications And Skills

• Bachelor's degree in a quantitative, business, marketing or technology field, or equivalent experience
• Experience in digital or customer experience analytics
• Hands on experience with an enterprise web analytics platform
• Experience building reports and dashboards in a business intelligence tool
• Working knowledge of funnel analysis, segmentation, attribution and A/B testing
• Excellent written, presentation and oral communication skills
• Experience working with agile delivery teams and ticketing tools such as Jira

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

CrossCountry Mortgage, LLC offers a robust benefit package: https://mycrosscountrybenefits.com

California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.

CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.

CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.