Wealth Advisor (Upstate New York)

Mercer Advisors; Rochester (MN); On-site; USD 85,000 - 145,000; Full time

Job summary

Mercer Advisors is seeking a Wealth Path Wealth Advisor to work in a client-focused, team-centered environment under leadership to support region-wide business development and client service efforts.

The role requires serving as a primary advisor for a large client book, onboarding new clients annually, and delivering comprehensive financial planning across investments, tax, estate, and risk planning, with travel up to 50% for meetings and trainings.

Qualifications

• Bachelor’s degree in business, economics, accounting, or finance required; Master’s degree a plus.
• Five to twenty-five years of related experience.
• CFP designation preferred; additional certifications are a plus.

Responsibilities

• Serve as the primary trusted advisor to a book of 150-250 Wealth Path clients.
• Onboard or transition 10-50 new clients a year, building a client book of 250.
• Analyze, draft, edit, deliver, and present financial planning modules to clients.
• Manage client communications and coordinate with clients’ other advisors.
• Attend company workshops or lectures and speak to potential client groups when called upon.
• Travel up to 50% of the time for client meetings and trainings.

Skills

Investment knowledge

Financial planning

Client service

Sales aptitude

Communication

Teamwork

Travel flexibility

Education

Bachelor’s degree (Business/Economics/Accounting/Finance)

Master’s degree a plus

CFP designation encouraged

Tools

MS Office

Salesforce

Financial planning software

Custodian sites

Job description

Mercer Advisors has helped families for over 40 years integrate financial planning, investment management, business management, tax, estate, insurance and more, all managed by a single team.

Job Summary

The Wealth Path Wealth Advisor works in a client‑focused, team‑centered environment under the direction of a Managing Director and Wealth Path leadership to support the team’s region‑wide business development and client service efforts.

Essential Job Functions

• Serve as the primary trusted advisor to a book of 150‑250 Wealth Path clients.
• Ensure retention of the firm’s clients and grow assets by moving clients from Wealth Path into Custom Wealth.
• Onboard or transition 10‑50 new clients a year, building a client book of 250.
• Act as a subject‑matter expert in investments, tax, pension, estate, insurance, and general financial planning for the team's Regional Vice Presidents and Managing Directors.
• Analyze, draft, edit, deliver, and present financial planning modules to clients.
• Manage client communications and coordinate with clients’ other advisors.
• Maintain company standards of client care, including 1 annual meeting, referrals, and retention.
• Attend company workshops or lectures and speak to potential client groups when called upon.
• Implement company policies and procedures.
• Perform other duties as needed.

Education

• Bachelor’s degree from an accredited institution (preferably Business, Economics, Accounting, or Finance). Master’s degree a plus.

Experience

• Five to twenty‑five years of job‑related experience.

Certifications

• Certified Financial Planner (CFP) designation. Additional certifications such as Chartered Financial Consultant (ChFC), Personal Financial Specialist (PFS), Chartered Financial Analyst (CFA), or Chartered Investment Consultant (CIC) are considered.
• Specialized expertise (e.g., CPA, PFS, JD, CFA, PhD, MS, MBA, MTx, CDFA, CRPC, MSFS, CIMA, AEF, ChFC, CLU, AIF, CPWA) is preferred but not mandatory.

Job Skills

• Strong knowledge of investment, finance, insurance, and tax planning concepts.
• Ability to spend 50% or more of time on Financial Planning.
• Excellent client focus; high sales aptitude and experience desired.
• Continuous learning, adaptability, and a positive “can‑do” attitude.
• Proficiency with MS Word, Excel, PowerPoint, Outlook; experience with Salesforce and financial planning software preferred.
• Technical and analytical training in financial planning.
• Demonstrated flexibility, versatility, and ability to manage multiple priorities and tight deadlines.
• Independent work ability with minimal supervision.
• Strong confidentiality and flexibility.
• Ability to travel up to 50% of the time for client meetings and trainings.

Competencies

Business & Technological Knowledge

• Advanced industry and financial product knowledge.
• Advanced understanding of the economic landscape and its impact on the firm and clients.
• Strong working understanding of CSU operations.
• Ability to generate and review performance reports.
• Advanced knowledge of financial planning concepts and firm services, including use of financial planning software and comparison tools.
• Understanding of wealth management: asset allocation, portfolio reviews, investment research, and market risk assessment.
• Expert use of core technology platforms: Microsoft Office, Box, Custodian sites, task‑management tools, Salesforce, DocuSign.
• Comprehensive compliance knowledge.

Interpersonal Effectiveness

• Teamwork & collaboration: role model for cross‑firm teamwork.
• Positive work environment: promotes a supportive culture.
• Balancing priorities: manages competing priorities and time pressures.
• Trustworthiness: demonstrates honesty, integrity, and reliability.
• Professional presence: facilitates client meetings and internal trainings.
• Effective communication: presents oral and written communications concisely.

Client Focus & Accountability

• Client service: develops materials for client meetings and follow‑ups, seeks opportunities to support Wealth Advisors.
• Resource coordination: establishes internal resource channels for timely, high‑quality work.
• Growth mindset: plays a supportive role in business development and builds a network of contacts.
• Quality: takes responsibility for ensuring work quality.

Leadership

• Guiding principles: demonstrates commitment to firm vision and values.
• Talent development & team leadership: trains, coaches, and mentors junior employees; leads planners in client deliverables.
• Innovation & change management: identifies improvement opportunities and proposes solutions.
• Firm‑building: represents the firm professionally.
• Driving results: partners with others to achieve KPI goals.

Work Schedule

Business hours Monday through Friday.

Working Conditions

Professional office environment; standing and sitting work; assigned workstation. Travel up to 50% of the time for client needs and trainings.

Compensation & Benefits

Total base salary ranges from $85,000 to $145,000 USD, plus an annual bonus and other incentive compensation. A comprehensive benefits package is available, including medical, dental, vision, life insurance, 401(k) contributions, Health Savings Account, short‑ and long‑term disability, and additional benefits that support health and financial well‑being.

Equal Opportunity Employment

Mercer Advisors is an equal‑opportunity employer and does not discriminate on the basis of any characteristic protected by applicable federal, state, or local law. The firm participates in E‑Verify and complies with federal employment eligibility verification requirements. For accommodation requests during the application or hiring process, please email [e-mail]. Applicants should review the Applicant Notices and Employment Rights for required notices and state‑specific disclosures.

Important Information for Applicants

We are not accepting unsolicited resumes from agencies or search firms. If you are a resident of California, learn more about Mercer's California Consumer Privacy Policy here. CCPA Notice at Collection applies.