VP, User Experience Design Lead

TD; New York (NY); Hybrid; USD 175,000 - 190,000; Full time

Job summary

TD is seeking a User Experience Design Lead to drive the end-to-end experience design across traditional media, web, and mobile for enterprise banking clients and colleagues. You will connect research, design and product strategy to create cohesive, accessible journeys and lead cross-functional teams to deliver high-impact experiences.

Working with Product Owners and Technology Leads, you will set direction, establish reusable design-system patterns, and mentor others while maintaining alignment

Qualifications

• Portfolio demonstrates problem framing, journey design and outcomes.
• Knowledge of human-centered design, interaction design, IA, visual hierarchy and prototyping.
• Experience creating wireframes and prototypes in Figma or similar tool.
• Undergraduate design degree; graduate degree preferred.
• 7+ years in digital, interaction and visual design.
• Expertise in enterprise design and broader organizational context.
• Leadership guidance, influence, cross-functional collaboration and complex requirements

Responsibilities

• Lead end-to-end experience design across digital and operational touchpoints.
• Apply user-centered methods including research, storyboards, flows, maps, journeys, wireframes and prototypes.
• Develop digital interface standards, usability and accessibility guidelines, reusable design components.
• Participate in the full product lifecycle with cross-functional teams and stakeholders.

Skills

Portfolio evidence

Human-centered design

Interaction design

Information architecture

Visual hierarchy

Prototyping

Leadership across teams

Cross-functional collaboration

Problem framing

Journey design

Digital design

Enterprise context

Education

Design degree

Tools

Figma

Figma Make

Copilot

Job description

Work Location

New York, New York, United States of America

Hours

40

Line Of Business

Technology Solutions

Pay Detail

$175,000 - $190,000 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description

Preferred Qualifications:

Role Overview

The User Experience Design Lead leads the experience design of integrated end-to-end experiences across traditional media, web, and mobile channels. The role is accountable for ensuring industry-leading experiences for enterprise customers, agnostic of channel, and for translating customer needs and business strategy into a clear experience direction.

We are seeking a curious, collaborative User Experience Design Lead to create intuitive and accessible digital experiences for transaction banking clients and colleagues. Working across research, design, and product strategy, this role connects individual touchpoints into cohesive end-to-end journeys that meet customer and business needs.

Depth & Scope

• Builds knowledge of channel capabilities, legacy applications, business processes, and regulatory considerations.
• Provides highly seasoned professional leadership in a complex field, integrating enterprise and business-line strategy into solutions across multiple functions and operations.
• Leads cross-functional teams or projects with significant resource requirements, risk, complexity, visibility, and enterprise impact.
• Independently manages end-to-end functional programs and solves unique, ambiguous problems with broad customer, operational, and financial impact.
• Works within general policies and industry guidelines, influences stakeholders to act, and frames recommendations in the broader organizational context.
• Provides expert advice to senior management and may lead related specialists or experts.
• Takes day-to-day direction from Product Owners, Technology Leads, and the UX Design Lead within the relevant platform or journey, and generally reports to a Practice Lead within the Design practice.

Key Accountabilities

• Lead the experience design of integrated end-to-end experiences, translating customer needs and business strategy into a clear experience direction across digital and operational touchpoints.
• Lead user-centred design methodologies and Human-Centred Design activities, including research, design-thinking storyboards, process flows, site maps, journeys, wireframes, prototypes, and post-launch evaluation.
• Lead planning and development of digital interface design standards, usability and accessibility guidelines, and development methodologies; help develop, document, maintain, and promote reusable design-library patterns and components.
• Participate across the product development lifecycle, including ideation, definition, user research, feature-team scoping and planning, effort estimation, design, staged implementation through roadmaps and release cycles, and stakeholder communication.
• Direct design development using user-centred principles, setting direction for designers and coordinating cross-functional delivery with Technology Leads, Product Owners, product families, and business partners.
• Use design-system standards, Figma, and AI-assisted tools responsibly to accelerate exploration and delivery without compromising quality, confidentiality, or judgment.
• Summarize research and analysis for team and management audiences, provide expert advice in significant and complex situations, and frame recommendations in the broader organizational context.
• Ensure programs, policies, and practices are well managed, comply with internal and external requirements, and align with business priorities; identify, manage, mitigate, and elevate customer-experience, governance, and other non-standard risks as required.
• Monitor service, productivity, and efficiency; implement continuous process and performance improvements; and stay current on emerging issues, industry trends, technologies, and evolving regulatory requirements.
• Provide thought leadership, mentor and coach others, share knowledge and best practices, build productive stakeholder relationships, and contribute to a fair, positive, equitable, and inclusive environment.

Required Qualifications

• A portfolio showing problem framing, journey design, iteration, and outcomes—not only polished screens.
• Working knowledge of human-centered design, interaction design, information architecture, visual hierarchy, and prototyping.
• Experience creating wireframes and prototypes in Figma or a comparable tool.
• Undergraduate degree in a design-related discipline; a graduate degree is preferred.
• Seven or more years of experience, preferably spanning digital design, interaction design, and visual design.
• Substantial expertise in a complex design field, together with knowledge of broader related areas and the enterprise context.
• Demonstrated ability to provide leadership guidance, influence change, collaborate across functions, and resolve complex project or program requirements.

Preferred Qualifications

• Experience with journey stitching and systems thinking across digital and operational touchpoints.
• Exposure to enterprise software, banking, payments, treasury management, or legacy applications.
• Experience with user research, usability testing, accessibility, or inclusive design.
• Comfort using or learning AI-assisted tools such as Figma Make and Copilot for research synthesis, ideation, prototyping, content, and documentation, with attention to accuracy, confidentiality, and responsible use.
• Experience creating or refining reusable design-system components, patterns, variants, and usage guidance with design and technology partners.
• Familiarity with agile product development, including discovery and delivery activities, squad ceremonies, cross-functional collaboration, and iterative design.

What Success Looks Like

• Produces clear, user-centered work that reflects established patterns and delivery constraints.
• Builds trusted relationships and applies feedback to improve the work.
• Communicates progress and risks early, showing increasing independence while seeking guidance appropriately.
• Improves usability, consistency, accessibility, delivery quality, and reuse of design-library components.

Who We Are

TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience. With more than 6,500 professionals operating out of 40 cities across the globe, we strive to make every interaction, product and experience remarkably human and refreshingly simple. Our services include underwriting and distributing new issues, providing trusted advice and industry-leading insight, extending access to global markets, and delivering integrated transaction banking solutions. In 2023, we acquired Cowen Inc., offering our clients access to a premier U.S. equities business and highly-diverse equity research franchise, while growing our strong, diversified investment bank.

Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package

Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information

We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development

If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding

We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process

We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at [e-mail]. Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.