VP, UHC Employer & Individual Marketing

UnitedHealth Group; Minnetonka (MN); Remote; USD 225,000 - 375,000; Full time

Job summary

UnitedHealth Group’s UnitedHealthcare unit seeks a visionary SVP to lead Employer & Individual Marketing. The role drives enterprise strategy across B2B and B2C portfolios, partnerships, and local market activation, translating product priorities into compelling value propositions and measurable growth.

A strategic, collaborative leader will shape campaigns, governance, and performance across a matrixed organization.

Qualifications

• Bachelor's degree required; advanced degree preferred in marketing, communications, business, health care administration, or a related discipline
• 15+ years of progressive Employer & Individual, product, growth, customer, member, or segment marketing experience, including significant enterprise-level leadership in a complex, matrixed organization
• Demonstrated success developing and activating integrated B2B and B2C strategies across multiple customer segments, products, markets, and channels
• Deep understanding of the Employer & Individual health care ecosystem, including employers, consultants, brokers, benefits leaders, consumers, members, local markets, and national customers
• Expertise in product marketing, portfolio strategy, value proposition development, go-to-market planning, sales enablement, member engagement, lifecycle marketing, and growth
• Proven ability to navigate a highly regulated, reputation-sensitive environment; health care experience preferred
• Solid command of customer and member research, segmentation, market intelligence, digital and engagement analytics, and performance measurement, with the ability to translate data into enterprise action
• Exceptional executive presence and influencing skills, with a record of advising senior leaders and aligning Marketing, Sales, Growth, Product, Surest, Market, Account Management, Experience, and Operations stakeholders without direct authority
• Enterprise mindset with the judgment to balance long-term portfolio value, near-term growth priorities, local market needs, customer expectations, and member impact
• Demonstrated ability to build, inspire, and develop high-performing teams and to lead effectively through ambiguity, transformation, and change
• Strategic, commercially oriented, collaborative, and action-focused leadership style with high emotional intelligence, sound judgment, curiosity, and courage
• Superior written, verbal, storytelling, and presentation skills

Responsibilities

• Set the UHC enterprise Employer & Individual marketing vision, strategy, segmentation, positioning, and multi-year roadmap
• Own the integrated B2B and B2C marketing strategy across Product, Surest, Member, Local Markets, Large Accounts, and National Accounts
• Develop differentiated enterprise and segment-specific value propositions for employers, consultants, brokers, buyers, consumers, and members
• Lead product marketing across the Employer & Individual portfolio, including product positioning, commercialization, launch, adoption, lifecycle management, and portfolio optimization
• Lead the Surest marketing strategy, positioning the business for growth and integrating its differentiated value proposition across audiences
• Own the enterprise member marketing strategy, including onboarding, education, engagement, activation, retention, and advocacy
• Establish the marketing strategy and activation model for Local Markets, balancing enterprise consistency with market growth priorities
• Lead Large and National Accounts marketing, developing segment strategies, executive narratives, capabilities, proof points, thought leadership, and programs
• Partner with Sales, Growth, Account Management, and Consultant Relations to strengthen demand generation, sales enablement, finalist support, client engagement, and pipeline conversion
• Create an integrated Employer & Individual insights capability combining customer, buyer, consultant, broker, consumer, member, competitive, and market intelligence
• Develop a cohesive Employer & Individual narrative and messaging architecture for cross-business consistency
• Establish Employer & Individual marketing governance, planning processes, standards, tools, and capabilities for coordinated enterprise execution
• Build a disciplined measurement framework for awareness, consideration, demand, acquisition, adoption, engagement, retention, satisfaction, advocacy, growth, and ROI
• Advise UHC senior executives on customer and member implications, market opportunities, and business impact
• Build, lead, and develop a high-performing Employer & Individual marketing organization
• Manage the Employer & Individual marketing budget and external partner ecosystem with disciplined prioritization

Skills

Executive leadership

Strategic marketing

B2B/B2C marketing

Healthcare industry knowledge

Portfolio strategy

Go-to-market planning

Sales enablement

Customer & market insights

Performance measurement

Stakeholder management

Communication & presentation

Education

Bachelor's degree

Advanced degree in marketing / communications / business / health care administration

Job description

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.

The SVP, UHC Employer & Individual (Commercial) Marketing will set and lead the enterprise-wide Employer & Individual marketing strategy for UnitedHealthcare, with accountability for Employer, Individual & Specialty Product, Surest, Member, Local Markets, Small Business, Large Accounts, National Accounts, UMR, UHOone, and USHealth Group. This executive will lead and deploy B2B and B2C marketing to accelerate growth, strengthen market differentiation, deepen customer and member engagement, and increase the value delivered across the Employer & Individual portfolio.

B2B (Business-to-Business): Establish and activate a unified Employer & Individual strategy that strengthens UHC's value proposition, relevance, and preference with employers, consultants, brokers, benefits leaders, and other purchase decision-makers across Local, Large, and National Accounts.

B2C (Business-to-Consumer): Lead product and member marketing that connects consumers and members to differentiated UHC Individual and Surest solutions, improves understanding and engagement, and supports better experiences, outcomes, retention, and advocacy.

This leader will serve as UHC's senior Employer & Individual marketing strategist, translating business, growth, product, and market priorities into compelling customer and member value propositions. The role will integrate portfolio strategy, product marketing, audience segmentation, go-to-market planning, sales enablement, member engagement, campaigns, market activation, and performance measurement across Employer & Individual audiences, channels, and businesses.

The SVP will partner closely with the UHC CMO, UHC business presidents, Employer & Individual Growth, Sales, Product, Surest, Market, Account Management, Experience, Operations, Clinical, Marketing, Communications, Finance, and UnitedHealth Group enterprise partners. The leader will establish an integrated operating model, governance, and shared standards that enable enterprise consistency while supporting the distinct needs of all E&I business lines and products.

The successful leader will have a proven track record of building enterprise marketing strategies in highly regulated, matrixed organizations. They will combine strategic marketing, product and portfolio expertise, customer and member insight, AI and agentic capabilities and fluency, disciplined go-to-market execution, and measurable performance management to accelerate growth, retention, engagement, and long-term enterprise value.

The senior leader will report to the UHC Chief Marketing Officer and serve as a member of the UHC Marketing senior leadership team.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

• Set the UHC enterprise Employer & Individual marketing vision, strategy, segmentation, positioning, and multi-year roadmap, aligned to growth, product, member, market, and financial priorities

• Own the integrated B2B and B2C marketing strategy across Product, Surest, Member, Local Markets, Large Accounts, and National Accounts

• Develop differentiated enterprise and segment-specific value propositions for employers, consultants, brokers, buyers, consumers, and members, supported by credible proof and outcomes

• Lead product marketing across the Employer & Individual portfolio, including product positioning, commercialization, launch, adoption, lifecycle management, and portfolio optimization

• Lead the Surest marketing strategy, positioning the business for growth and integrating its differentiated value proposition across employer, consultant, broker, consumer, and member audiences

• Own the enterprise member marketing strategy, including onboarding, education, engagement, activation, retention, and advocacy across the Employer & Individual member journey

• Establish the marketing strategy and activation model for Local Markets, balancing enterprise consistency with market-specific growth priorities, competitive dynamics, and community relevance

• Lead Large and National Accounts marketing, developing segment strategies, executive narratives, capabilities, proof points, thought leadership, and programs that support acquisition, retention, and expansion

• Partner with Sales, Growth, Account Management, and Consultant Relations to strengthen demand generation, sales enablement, finalist support, client engagement, and pipeline conversion

• Create an integrated Employer & Individual insights capability that combines customer, buyer, consultant, broker, consumer, member, competitive, and market intelligence to shape enterprise decisions

• Develop a cohesive Employer & Individual narrative and messaging architecture that can be consistently applied across businesses, products, markets, campaigns, sales materials, and member communications

• Establish Employer & Individual marketing governance, decision rights, planning processes, standards, tools, and capabilities that enable coordinated enterprise execution and effective local activation

• Build a disciplined measurement framework for awareness, consideration, demand, acquisition, adoption, engagement, retention, satisfaction, advocacy, growth, and return on marketing investment

• Advise UHC senior executives and Employer & Individual leaders on customer and member implications, market opportunities, competitive positioning, and business impact associated with strategic decisions

• Build, lead, and develop a high-performing Employer & Individual marketing organization with solid strategic, product, segment, growth, member, insights, and operational capabilities

• Manage the Employer & Individual marketing budget and external partner ecosystem with disciplined prioritization, governance, accountability, and measurable impact

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• Bachelor's degree required; advanced degree preferred in marketing, communications, business, health care administration, or a related discipline

• 15+ years of progressive Employer & Individual, product, growth, customer, member, or segment marketing experience, including significant enterprise-level leadership in a complex, matrixed organization

• Demonstrated success developing and activating integrated B2B and B2C strategies across multiple customer segments, products, markets, and channels

• Deep understanding of the Employer & Individual health care ecosystem, including employers, consultants, brokers, benefits leaders, consumers, members, local markets, and national customers

• Expertise in product marketing, portfolio strategy, value proposition development, go-to-market planning, sales enablement, member engagement, lifecycle marketing, and growth

• Proven ability to navigate a highly regulated, reputation-sensitive environment; health care experience preferred

• Solid command of customer and member research, segmentation, market intelligence, digital and engagement analytics, and performance measurement, with the ability to translate data into enterprise action

• Exceptional executive presence and influencing skills, with a record of advising senior leaders and aligning Marketing, Sales, Growth, Product, Surest, Market, Account Management, Experience, and Operations stakeholders without direct authority

• Enterprise mindset with the judgment to balance long-term portfolio value, near-term growth priorities, local market needs, customer expectations, and member impact

• Demonstrated ability to build, inspire, and develop high-performing teams and to lead effectively through ambiguity, transformation, and change

• Strategic, commercially oriented, collaborative, and action-focused leadership style with high emotional intelligence, sound judgment, curiosity, and courage

• Superior written, verbal, storytelling, and presentation skills

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $225,000-$375,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.

At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.

UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.