VP/SVP, Data, Platforms & Technology

NOVUS Media LLC; Chicago (IL); Hybrid; USD 180,000 - 210,000; Full time

Benefits offered by this job

Comprehensive health care benefits

Retirement savings plan

Generous time-off allowances

Job summary

A leading local media planning agency seeks a Head of Technology & Architecture to lead the Tech Offering team. In this role, you will architect data systems, implement advanced measurement solutions, and enhance audience understanding across media channels. Requires 10+ years in media or marketing technology, strong knowledge of cloud ecosystems, and leadership of multidisciplinary teams. The position offers a competitive salary of $180,000 – $210,000 with a hybrid work model, allowing flexibility and remote work arrangements.

Qualifications

• 10+ years of experience in media or marketing technology.
• Proven success in architecting data-driven marketing systems.
• Strong understanding of privacy standards and identity solutions.

Responsibilities

• Define and implement a multi-year technology roadmap.
• Lead advanced measurement solutions and audience segmentation.
• Oversee integration of third-party data sources.

Skills

Media, marketing technology

Advertising technology

Data analytics engineering

Cloud ecosystems (Azure, AWS, or GCP)

Programmatic buying

AI/ML applications

Education

10+ years of experience

Deep expertise in data warehousing

Tools

Power BI

Tableau

Looker

Job description

VP/SVP, Data, Platforms & Technology – NOVUS Media LLC

We are seeking a visionary Head of Technology & Architecture to run and build a Tech Offering team that will sit alongside and partner with our Investments Leader and Data & Insights Leader. The Head of Technology will architect the systems, data infrastructure, and technology practices that enable personalization at scale, advanced measurement, automated optimization, and integrated insights across all media channels.

PRIMARY RESPONSIBILITIES

• Define and implement a multi‑year technology roadmap, enabling data‑ and insights‑led media planning.
• Architect a unified data and analytics ecosystem, including data engineering pipelines, cloud infrastructure, identity resolution, tagging frameworks, CDPs, and measurement tools.
• Establish the technical standards, governance/security, and architecture patterns needed to scale.

Data, Measurement, and Personalization Enablement

• Build frameworks that enhance audience understanding, segmentation, and 1:1 personalization across paid media, owned channels, and emerging platforms.
• Lead the implementation of advanced measurement solutions: incrementality testing, attribution modeling, MMM, real‑time optimization systems.
• Oversee integration of third‑party and proprietary data sources to power automated media buying and dynamic creative optimization.
• Leverage AI solutions to improve operational efficiency, margin, and speed to market.

Leadership & Cross‑Functional Collaboration

• Lead and grow a high‑performing team of developers, data engineers, data scientists, analysts, and platform specialists.
• Partner with Integrated Client Solutions, Project Management, Investment, and Data & Insight teams to ensure technology enables and accelerates client outcomes.
• Serve as a senior client‑facing expert on technology strategy, data governance, and media innovation.
• Evaluate, select, and manage MarTech and AdTech partners (cloud platforms, DSPs, CDPs, measurement tools, attribution solutions, etc.).
• Negotiate contracts and ensure technical integrations deliver full value.

Operational Excellence & Innovation

• Implement automation, workflows, and internal tools that increase efficiency for media planning, buying, reporting, and insights generation.
• Champion experimentation, AI‑driven optimization, and forward‑looking capabilities that differentiate the agency.
• Other duties as assigned by supervisor or department head.

REQUIREMENTS

• 10+ years of experience in media, marketing technology, advertising technology, or data/analytics engineering.
• Proven success architecting or leading data‑driven marketing systems for agencies, consultancies, or major brands.
• Deep expertise in cloud ecosystems (Azure, AWS, or GCP), data warehousing, and modern data pipelines.
• Strong understanding of programmatic buying, digital media ecosystems, privacy standards, and identity solutions.
• Experience building and leading multidisciplinary technical teams.
• Familiarity with AI/ML applications in media optimization, dynamic creative, and forecasting.
• Experience deploying CDPs, MMPs, MMM, and attribution models.
• Hands‑on experience with dashboarding/BI tools (Power BI, Tableau, Looker).
• Background in managing MarTech/AdTech partner ecosystems.

Please Note: While this role is listed as in‑person, we offer a hybrid work model that provides flexibility to work remotely most of the time. The specifics of the hybrid schedule will be discussed during the interview process, but candidates should anticipate being in the office as needed to collaborate with the team and meet role‑specific needs.

We are only looking for candidates in or around the Chicago Metro Area and do not offer relocation assistance.

WHY WORK AT NOVUS

We bring brands to where people live their lives. NOVUS is an independent local media planning and buying agency focused on local media of all types – video, audio, OOH, digital, and print. With comprehensive data sets, proprietary tools, and top strategists, NOVUS builds and executes plans that achieve remarkable results.

Our collaborative work environment offers career advancement potential, an array of benefits, and considerable time‑off allowances. As a mid‑size agency, team members have direct exposure to senior management and work on a range of assignments with significant responsibilities.

Salary Range

We are committed to providing salary ranges for all open positions. The salary range for this role is: $180,000 – $210,000. This range reflects the base salary for this position.

NOVUS Benefits

Full array of health care and wellness benefits including medical, prescription, dental, vision, life and accidental death & disability insurances, short and long‑term disability, pre‑tax flexible spending accounts, health savings account, legal services, identity theft protection, and employee assistance program. Eligible employees are full‑time salaried or part‑time salaried employees working 30 hours per week or more and those whose eligibility is required by applicable state law. A group retirement savings plan is also available to all salaried employees.

A Word on Diversity

Novus Media is committed to a policy of Equal Employment Opportunity and will not discriminate against any applicant or employee of the Company on the basis of race, religion, ethnicity, national origin, ancestry, marital or family status, age, gender identity or expression, gender, sexual orientation, disability, or any other characteristic protected by law. Our agency is committed to creating a workplace where every employee feels welcomed, respected, and valued. We embrace diversity in all its forms, and we strongly encourage people from a variety of backgrounds to apply.

Equal Opportunity Employer.