VP, Sales – Cosmetics, Personal Care & Supplements

Certified Group; United States; Remote; USD 180,000 - 250,000; Full time

Job summary

Certified Group seeks a dynamic Vice President of Sales to lead the North American sales organization, drive revenue and profitability, and build key client relationships. You will design innovative sales strategies, report performance, and collaborate with marketing, operations, innovation, and quality to improve productivity and customer satisfaction.

You will lead a high-performing team, set KPIs, mentor staff, and contribute to strategic planning to achieve quarterly and annual goals.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 7–10 years of sales leadership experience.
• 10–15 years of business development in supplements, OTC, cosmetics, or lab testing industries.
• Proven revenue growth and track record of meeting/exceeding targets.
• Experience leading a sales organization with $50M+ annual revenue responsibility.

Responsibilities

• Lead a sales team to meet quotas, revenue goals, and profitability.
• Monitor KPIs such as revenue vs. plan, contact rate, quote closure rate, and gross margin.
• Develop sales strategies with the division president using customer needs and resources.
• Pursue new opportunities and manage direct and indirect selling activities.
• Represent the company at tradeshows and sales conferences; collaborate on marketing materials.
• Lead in-house training to improve productivity and establish performance metrics.
• Participate in succession planning and deliver employee reviews.

Skills

Sales leadership

Strategic selling

Team development

CRM proficiency

Data-driven sales management

Account management

B2B sales

Education

Bachelor’s degree in Marketing or Business

Chemistry or Microbiology focus (preferred)

Tools

CRM systems

Sales analytics tools

Job description

Certified Group is committed to partnering with customers to deliver innovative scientific solutions and expertise – So The World Can Trust In What It Consumes™. Our network of 30+ North American and European laboratories serves the food & beverage, dietary supplements, cosmetics, OTC, tobacco/nicotine, cannabis, and hemp industries.

Our Brands

Certified Group is comprised of a set of specialized brands that collectively deliver laboratory testing, regulatory consulting, and certification & audit services across highly regulated industries:

• Certified Laboratories – Provides comprehensive analytical and microbiological testing, primarily supporting food, beverage, cosmetics, OTC, and dietary supplement industries.
• Food Safety Net Services (FSNS) – A leading network of ISO-accredited laboratories across North America, focused on food safety testing, operational support, and technical services for the food industry.
• Labstat – A global leader in contract research and testing for nicotine, tobacco, cannabis, hemp, and next-generation products, with deep expertise in analytical chemistry and toxicology.
• EAS Consulting Group – A regulatory consulting firm offering expert guidance, training, and auditing support across FDA, USDA, and other regulated sectors, powered by a large network of independent advisors.
• FSNS Certification & Audit – Provides accredited third-party auditing and certification services, including food safety, animal welfare, and GMP programs.

POSITION DESCRIPTION:

The Vice President of Sales will lead and develop a Sales team for the North American market. The role will be expected to exceed sales, margin, and budgetary objectives to ensure ultimate growth and profitability for the business unit and company. This position will lead the team in building relationships with major clients, managing and reporting sales reports, designing new innovative and more effective sales strategies, and promoting the organization’s services. This role will work in collaboration with the division president, marketing, operations, innovation, and quality to continually improve the effectiveness of the sales organization and enhance productivity, efficiency, and customer satisfaction. Work as part of the leadership team to provide strategic input for the organization.

ESSENTIAL FUNCTIONS:

• Lead team to consistently meet established sales quotas, revenue goals, and profitability.
• Determine and monitor key performance indicators (KPIs) such as revenue vs. plan, contact rate, quote closure rate, service agreement acquisitions, new account acquisitions, and gross profit percentage.
• Develop Sales strategies in collaboration with the division president by determining customer needs and goals for company services using available CL and external resources.
• Support existing business and pursue new placement opportunities with the goal of creating projected growth through direct and indirect selling activities.
• Participate in networking opportunities with prospective clients to persuade them to bring business to Certified Laboratories.
• Formulate new and innovative ways to market company products and services.
• Represent Certified Laboratories at tradeshows and sales conferences.
• Collaborate with the division president and marketing team in the design of marketing and promotional materials in both print and online.
• Proactively conduct independent research into target consumer base.
• Develop and implement action plans for specific quarterly and sales goals for the team.
• Create and execute the sales department go-to-market and operational strategies to achieve business objectives.
• Lead in-house training to help improve the effectiveness and productivity of the sales team.
• Develop and implement employee performance metrics for the sales team.
• Participate in corporate succession planning activities, write and deliver employee reviews.

  POSITION REQUIREMENTS:

  • Bachelor’s degree in Marketing, Business, or a related field is highly preferred. A degree in the sciences, particularly with a concentration in Chemistry or Microbiology, is also strongly preferred.
  • 7–10 years of experience in sales leadership and 10–15 years of experience in business development within the supplements, OTC, cosmetics, personal care, CRO/CMO, or laboratory testing (TIC) industries required.
  • Proven experience leading a sales organization with collective annual revenue responsibility of $50M+, with a demonstrated track record of driving revenue growth and consistently achieving or exceeding sales targets.
  • Proven sales and business development experience within the cosmetics, personal care, supplements, OTC, manufacturing, CRO/CMO, or laboratory testing industries is highly preferred.
  • Strong understanding of B2B sales, business development, account management, and strategic customer relationships within a technical or science-driven industry.
  • Proficiency with CRM systems, sales technology, and data-driven sales management tools.
  • Proven ability to lead, develop, and motivate high-performing sales teams, including setting performance expectations, coaching, and holding team members accountable to revenue goals.
  • Demonstrated ability to develop and execute sales strategies that drive new business, expand existing accounts, and increase market share.
  • Strong commercial acumen with the ability to translate market opportunities, customer needs, and industry trends into actionable growth strategies.

  By applying, you acknowledge that Certified Group will process your personal information for recruitment and hiring purposes in accordance with our Applicant Privacy Policy. California residents may review additional information about how we collect and use personal information, including retention and rights, in our California Notice at Collection.

  We are an Equal Opportunity Employer and make employment decisions without regard to protected characteristics under applicable law.