VP, Regional Market Leader

Saltee Co ^ Talent; Jacksonville (FL); On-site; USD 140,000 - 210,000; Full time

Job summary

Community First Credit Union seeks a VP, Regional Market Leader to oversee a large region of 13+ branches across Florida and/or Georgia. Responsibilities include driving growth, financial performance, market positioning, and member experience, while leading leadership development and cross-functional collaboration.

The role demands strong leadership, strategic planning, and change-management capabilities to align distribution, digital adoption, and community initiatives.

Qualifications

• 10+ years of progressive financial services leadership across multiple locations.
• Experience leading managers and building performance systems.
• Strong analytical, communication, coaching, and change management skills.

Responsibilities

• Lead regional growth plans for 13+ branches across Florida and Georgia.
• Develop and maintain local relationships with employers, schools, and community partners.
• Ensure branch teams deliver a welcoming, consultative member experience and resolve issues effectively.
• Collaborate with internal teams to execute initiatives, digital adoption, and risk management.

Skills

Leadership experience

Strategic planning

Change management

Communication

Coaching

Education

Bachelor's degree

Job description

Amazing Opportunity with Community First Credit Union

VP, Regional Market Leader

Community First Credit Union

Purpose of the Role

The Vice President, Regional Market Leader leads a large, complex region of 13 or more branches across multiple markets in Florida and/or Georgia. This role is accountable for regional growth strategy, financial performance, market positioning, member experience, leadership development, community presence, and operational integrity. The role partners with senior leadership to align physical distribution, digital adoption, business development, and member experience priorities.

MAJOR DUTIES AND RESPONSIBILITIES

Branch Performance & Growth

• Execute local/regional market plans that support membership acquisition, loan growth, deposit growth, product penetration, referrals, and relationship expansion.
• Drive disciplined daily, weekly, and monthly sales and service routines across assigned branches.
• Monitor branch scorecards, identify performance gaps, and implement targeted action plans with Branch Managers.
• Improve walk-in conversion, outbound calling effectiveness, account deepening, and member follow-up practices.

Business Development & Community Engagement

• Develop and maintain local relationships with employers, schools, nonprofit organizations, and community partners.
• Support financial wellness presentations, branch events, school engagement, and Bank-at-Work initiatives.
• Coordinate local market outreach with business development, marketing, and community engagement partners.

Member Experience

• Ensure branch teams consistently deliver a welcoming, consultative, and efficient member experience.
• Review member feedback, service recovery opportunities, complaints, and experience metrics to identify coaching needs.
• Coach branch teams to resolve member needs accurately and completely at the first point of contact whenever possible, reducing repeat contacts, unnecessary handoffs, and member frustration.
• Resolve escalated member concerns in a manner that protects the member relationship and the credit union.
• Coach, develop, and hold Branch Market Leaders accountable for performance, leadership behaviors, and operational discipline.
• Conduct regular branch visits, one-on-one meetings, talent reviews, and performance check-ins.
• Build bench strength by identifying emerging leaders and creating development plans for future branch and market leadership needs.

Cross-Functional Collaboration & Change Leadership

• Partner with internal teams to support local execution of organizational initiatives, process changes, digital adoption, and member experience improvements.
• Communicate branch feedback, market insights, and operational barriers to help improve enterprise execution.
• Ensure branches operate in accordance with policies, procedures, audit standards, security requirements, and regulatory expectations.
• Review operational reports and partner with Branch Market Leaders to correct exceptions and reduce avoidable risk.
• Promote a culture of accountability, ethical behavior, and sound member advocacy.

Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.

Experience

• Ten or more years of progressive financial services leadership experience preferred, including multi-location leadership.
• Experience leading managers, building performance systems, and executing growth strategies across multiple communities.
• Strong analytical, communication, coaching, strategic planning, and change management capabilities.
• Knowledge of credit union operations, lending, deposits, branch delivery, member experience, regulatory expectations, and business development practices.

Education/Certifications/Licenses

- Bachelor’s degree in business, finance, management, or related field

Interpersonal Skills

The ability to motivate or influence internal or external senior level professionals is a critical part of the job, requiring a significant level of influence and trust. Obtaining cooperation and agreement on important outcomes via frequently complex, senior level dialogues, as well as a professional level of written communication skills are essential to the position.

Other Skills/Key Competencies

• Performance coaching and accountability
• Member-centric decision making
• Community and business development orientation
• Operational discipline and risk awareness
• Talent development and succession planning
• Cross-functional collaboration and change leadership

Key Performance Measures

• Branch Market Penetration Growth (Branch book of business)
• Net-Membership growth by branch, channel, and market.
• Consumer and Commercial Loan, deposit, and relationship growth.
• Member experience metrics, service recovery trends, and complaint resolution effectiveness.
• Branch productivity, appointment conversion, outbound activity, and referral performance.
• Employee engagement, retention, talent development, and leadership bench strength.
• Operational audit results, compliance execution, and risk management effectiveness.

ADA Requirements

PHYSICAL REQUIREMENTS

Perform primarily sedentary work with limited physical exertion and occasional lifting of up to 5 lbs. Must be capable of climbing/descending stairs in emergency situation. Must be able to operate routine office equipment including telephone, copier, facsimile, and calculator. Must be able to routinely perform work on computer for an average of 6- 8 hours per day. Must be able to work extended hours whenever required or requested by management. Must by capable of regular, reliable and timely attendance.

WORKING CONDITIONS

Must be able to routinely perform work indoors in climate-controlled shared work area with moderate noise.

MENTAL AND/OR EMOTIONAL REQUIREMENTS

Must be able to perform job functions with supervision and work effectively either on own or as part of a team. Must be able to read and carry out various instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence. Must be able to perform basic mathematical calculations with extreme accuracy. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines/requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on confidential matters.