VP Programmatic Demand

Ladders; New York (NY); On-site; USD 380,000 - 430,000; Full time

Benefits offered by this job

Global autonomy

Massive global reach

Collaboration across 30+ markets

Supportive culture

Mentorship & learning

Job summary

Ladders is seeking a VP Programmatic Demand to lead the global programmatic demand strategy across multiple platforms. This role drives revenue growth and shapes how programmatic fits within the broader commercial strategy, partnering closely with Sales and Marketing to craft market-facing propositions.

The leader will manage senior relationships with major DSPs and programmatic partners, representing the organization externally and guiding a high-impact, globally dispersed team in a

Qualifications

• 7+ years in senior programmatic leadership roles.
• Expertise in SSP/DSP mechanics and CTV monetization.
• Executive relationships with major DSPs (The Trade Desk, DV360).
• Experience building and scaling global teams.
• Strong presentation and negotiation skills for C-suite.

Responsibilities

• Define and execute the global programmatic strategy across platforms.
• Identify opportunities for programmatic revenue growth.
• Position programmatic within omnichannel strategy.
• Manage relationships with major DSPs and platforms.
• Lead a global programmatic team and set KPIs.
• Collaborate with Sales/Marketing to create commercial propositions.
• Represent the company with industry stakeholders.

Skills

Programmatic leadership

Strategic partnerships

Executive stakeholder management

Revenue growth strategy

Team building

Job description

For our client, we are seeking a VP Programmatic Demand to join the team of a leader in the Media space. This leader will own the global programmatic demand strategy across multiple platforms, with a focus on driving revenue growth and strengthening the company’s position in omnichannel advertising. The role will shape how programmatic fits within the broader commercial strategy while partnering closely with Sales and Marketing to develop compelling market-facing propositions. This leader will also represent the organization externally, managing senior relationships with major DSPs and programmatic partners.

Location: New York, NY

Compensation: $380,000 – $430,000 annually

Responsibilities

• Define and execute the global programmatic strategy across multiple platforms
• Identify and capitalize on opportunities for programmatic revenue growth
• Establish the role of programmatic within the broader omnichannel strategy
• Manage strategic relationships with major DSPs and programmatic platforms
• Lead a high-performing programmatic organization and set clear KPIs
• Collaborate with Sales and Marketing to create compelling commercial propositions
• Represent the organization externally with industry stakeholders and partners

Qualifications

• 7+ years in senior commercial or strategic leadership roles within the programmatic ecosystem
• Expertise in supply-side and demand-side mechanics, including supply-path optimization and CTV monetization
• Established executive relationships with major DSPs such as The Trade Desk and Google DV360
• Proven ability to build and scale high-performing global teams
• Exceptional presentation and negotiation skills for C-suite engagement

Benefits

• Drive global programmatic strategy with significant autonomy
• Access to a massive global user base and ad opportunities
• Collaborate with ambitious peers across 30+ markets
• Enjoy a supportive and performance-driven culture
• Receive structured mentorship and continuous learning opportunities

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.