VP, Product Marketing — AI Platform (Remote)
Workiva
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Benefits offered by this job
Job summary
Workiva seeks a Vice President of Product Marketing to define and tell the story of how the Workiva AI platform transforms finance, risk, and sustainability. You will shape market narratives, lead a global team, and partner with product management to translate innovation into compelling launches and market momentum.
As a strategic leader, you will craft positioning and messaging that differentiates Workiva in competitive markets and empower the go-to-market teams with the assets they need to
Qualifications
- 15+ years of product marketing in enterprise SaaS
- Exceptional communication and storytelling skills
- Leadership experience with high-performing teams
- Strong partnership across product, marketing, and sales
- Deep expertise in enterprise B2B go-to-market and messaging
- Location: Flexible/Remote
- Up to 25% travel
Responsibilities
- Define market narratives for Workiva’s platform across finance, sustainability, and GRC
- Lead and scale a global team of product marketers
- Partner with product management to translate innovation into launches and momentum
- Develop compelling positioning, messaging, and assets for GTM
- Enable sales with playbooks, buyer insights, and competitive intelligence
Skills
Education
Tools
Job description
Workiva seeks a Vice President of Product Marketing to define and tell the story of how the Workiva AI platform transforms finance, risk, and sustainability. You will shape market narratives, lead a global team, and partner with product management to translate innovation into compelling launches and market momentum.
As a strategic leader, you will craft positioning and messaging that differentiates Workiva in competitive markets and empower the go-to-market teams with the assets they need to
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