VP, Performance Creative

monks; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Monks in Los Angeles is seeking a senior leader to head the Performance Creative unit within the Media team. You will unite production, design, animation, and strategy to deliver full-funnel, data-driven creative that drives results.

Reporting to the EVP of Media, you will own creative strategy, executive client relationships, and the scaling of AI-enabled workflows while guiding teams and optimizing processes.

Qualifications

• 8+ years in creative leadership, specifically in performance, digital, or growth marketing settings (agency experience strongly preferred).
• Deep expertise producing, optimizing, and scaling creative for paid social, display, video, and new digital channels.
• Proven record designing and deploying creative strategies that drive measurable business outcomes for major growth brands.
• Deep experience integrating creative strategy with performance data, analytics, and media teams.

Responsibilities

• Lead the vision and strategy for the Performance Creative unit of the Media team, innovating on full-funnel, insight-driven creative assets that deliver measurable results.
• Guide clients and teams through the dynamic landscape of creative innovation for paid social, display, video, UGC, influencer content, and emerging platforms.
• Leverage creative testing frameworks, audience insights, and performance analytics to inform ideation, production, iteration, and optimization processes.
• Advise clients on the integration and scaling of generative AI, automation, and technology in creative production and operations.
• Oversee creative resourcing, processes, and playbooks to maximize internal efficiency, creative quality, and revenue growth.

Skills

Creative leadership

Performance marketing

Agency experience

Client-facing

P&L management

Executive communication

Job description

About the Role

This role leads our team of 35 Performance Creative experts - production, design, animation and creative strategy. This team has earned a number of high profile award wins from The Drum, Digiday, and Meta for their work. Reporting to the EVP of Media, you'll evolve the creative impact for our largest, fastest-growing, and most innovative clients. You will be accountable for creative excellence, executive client relationships, full-funnel creative leadership, and for advancing Monks' reputation as a pioneer in performance-driven content and storytelling.

Creative & Strategic Leadership

• Lead the vision and strategy for the Performance Creative unit of our Media team, innovating on full-funnel, insight-driven creative assets that deliver measurable results.
• Guide clients and teams through the dynamic landscape of creative innovation for paid social, display, video, UGC, influencer content, and emerging platforms.
• Leverage creative testing frameworks, audience insights, and performance analytics to inform ideation, production, iteration, and optimization processes.
• Advise clients on the integration and scaling of generative AI, automation, and technology in creative production and operations.
• Drive adoption of cutting-edge technologies and AI tools to optimize creative operations and output.
• Partner with brand and growth teams to develop foundational stories, rapid tests, and breakthrough campaigns across channels.
• Provide a point of view on leading topics such as UGC, creative automation, global content production, and scaling impact for growth brands.
• Stay ahead of digital, media, and content trends, ensuring Monks' creative output sets the industry standard.
• Oversee creative resourcing, processes, and playbooks to maximize internal efficiency, creative quality, and revenue growth.
• Serve as Executive Sponsor for some of our largest performance-driven client accounts, providing strategic creative direction at the highest levels.

Internal Agency Operations

• Oversee staffing, structure, and scalable processes for a rapidly growing creative team, fostering a collaborative, innovative, and inclusive culture.
• Own creative P&L, revenue, and client retention responsibilities for performance creative accounts.
• Create and evolve frameworks and playbooks to standardize creative production, QA, and measurement, maximizing efficiency and creative impact.

Commercial Strategy

• Own the productization, delivery, and pricing strategy for Performance Creative and related services.
• Define the positioning and go-to-market messaging for Performance Creative.
• Participate in new business discovery, pitching, and scoping for Performance Creative engagements.
• Develop, adopt, and integrate new creative technologies, solutions, and platforms into the Monks offering.
• Promote Performance Creative within the context of Monks' larger go-to-market strategy on stage, in the press, and on social media, generating net new interest in services.

About You

The essentials:

• 8+ years in creative leadership, specifically in performance, digital, or growth marketing settings (agency experience strongly preferred).
• 4+ years leading multidisciplinary creative teams with direct client-facing and account ownership responsibilities.
• Deep expertise in producing, optimizing, and scaling creative for paid social, display, video, and new digital channels.
• Proven record of designing and deploying creative strategies that drive measurable business outcomes for major growth brands.
• Deep experience integrating creative strategy with performance data, analytics, and media teams.
• Comfortable presenting creative strategy and results to C-Suite and executive-level audiences.
• Demonstrated success owning P&L and delivering for both eCommerce and B2B clients.
• Advanced fluency with creative measurement, testing frameworks, digital production pipelines, and collaborative technologies.

Ideal Candidate Has

• A portfolio of high-performing, data-powered creative work for leading performance advertisers, with measurable business results.
• Familiarity with creative for e-commerce, B2B, mobile-ap