VP of Web Services

IMPACT; Cheshire (CT); Hybride; USD 140 000 - 150 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Life insurance

Parental leave

Flexible PTO

Hybrid work

Résumé du poste

IMPACT is seeking a leader to build and run its Web practice for the next growth phase. You will shape services, pricing, and delivery, drive AI-powered website initiatives, and ensure sites help buyers decide.

This role combines strategy, design, and hands-on leadership to scale revenue and margin. You'll report to the Integrator and partner with VPs across Coaching, HubSpot, and Paid Media while guiding designers, developers, and strategists to deliver high-quality sites on time and within

Qualifications

• Practice leadership with 7+ years in web strategy, design or development and revenue responsibility.
• Hands-on HubSpot CMS experience including migrations.
• Scope, price and protect margin on projects.
• Delivered launches with QA standards and quality control.
• Able to lead sales conversations and close projects.
• Adopts AI-forward approaches to speed design and development while ensuring quality.

Responsabilités

• Grow a profitable practice and own revenue and profitability.
• Price discovery, complexity, revisions and pre-work scope management.
• Follow up on opportunities from Marketing & Sales and coaches; scope and close expanded projects.
• Keep forecasts current and raise likely misses early.
• Launch projects on schedule and within scope and budget; document changes.
• Maintain QA standards for usability, accessibility, performance and conversion; use AI with human review.
• Ensure clients can edit and own their site with training and documentation.
• Evolve and price offers based on market demand; keep repeatable offerings with intentional exceptions.
• Coordinate cross-practice handoffs and contribute to marketing & sales and academy.
• Lead, develop and hold designers, developers and strategists accountable; address performance gaps.

Connaissances

Leadership & management

Web strategy

Sales & pricing

AI in web development

Forecasting & planning

Outils

HubSpot CMS

Website migrations

AI tooling for websites

Description du poste

Hybrid (Cheshire, CT area preferred). Occasional travel 1–2 times per quarter.

New role: one of four leadership positions we’re adding to support IMPACT’s next phase of growth. Open to internal and external candidates.

We're looking for a leader to build and run IMPACT's Web practice for the next several years. That means selling the right projects, delivering them on time and in scope, and making sure every site helps buyers make decisions. You'll run Web as a business, including website redesigns, migrations, website training and CRO, and our theme.

Today, much of our work comes through referrals from our Endless Customers coaching clients. Now we need you to build new sources of demand with products that meet what the market wants, including AI-powered websites and new price points.

We’re looking for someone who can take the goals for this practice, build a plan they believe in, and lead the team through it. You’ll set the priorities and make the day-to-day calls. If results are off pace or an offering isn’t delivering for clients, you’ll spot it early, decide what needs to change, and follow through without waiting for direction.

The job is to deliver the 2027 results and build a practice that you and your team can keep growing profitably into 2028 and beyond.

About IMPACT

IMPACT helps businesses become the most recommended, trusted, and chosen company in their market with the Endless Customers System (formerly They Ask, You Answer). We coach companies to earn buyer trust through content, video, sales alignment, their website, and visibility in AI search, and we're also a HubSpot Diamond Partner. We offer additional services such as website redesign, HubSpot training, and paid media management.

We typically work with businesses in the range of $5-100m in revenue, often in home services, manufacturing, retail, and professional services. Most of the time, the business owner decides whether to engage with us, and sometimes it's the head of marketing or sales.

Room to shape the practice

You'll have room to shape the practice around your vision for what buyers will need in 2027 and beyond. Within certain parameters, you'll decide which services to develop, what to charge, and how your team delivers them profitably.

Built for buyers, owned by clients

Our sites are built around how buyers make decisions, and they have to be easy for clients to run themselves. AI is changing how fast we can design and build. You'll use it to move faster while keeping a person accountable for quality, so clients never become our QA team.

What you'll do

Grow a profitable practice

• Own the practice's revenue and profitability.
• Price discovery, complexity, revisions and support before work starts, so custom requests never become free work.
• Follow up quickly on opportunities from Marketing & Sales and our coaches, and scope and close custom and expanded projects.
• Keep forecasts current and raise likely misses early.

Deliver great sites, on time and in scope

• Launch projects on schedule and within approved scope and budget, with scope changes documented and approved before work begins.
• Hold every launch to a clear QA standard for usability, accessibility, performance and conversion, not just design sign-off.
• Use AI to speed up production, with a person always reviewing generated code, content and design.

Keep clients successful after launch

• Agree business goals for every project: how the site supports buyers' decisions and the client's growth.
• Spot at-risk projects and clients early and lead documented recovery plans.
• Make sure clients can edit, manage and own their site, with the right access, documentation and training.
• Recommend ongoing optimization where it creates clear value, never by building in dependence on IMPACT.

Evolve the products

• Shape our lineup (redesigns, migrations, website training and CRO, and the TRUST Theme) around market demand, client feedback and what the team enjoys delivering.
• Keep offers repeatable, with custom exceptions that are intentional and priced for their true effort.
• Fix or retire offers that don't sell or don't deliver, and recommend new offers and pricing changes through our approval process.

Work as One IMPACT

• Coordinate cross-practice handoffs through each client's Relationship Owner, especially when a launch affects Paid Media campaigns or HubSpot setup.
• Contribute expert time to marketing and sales (content, events and sales conversations) and to the Endless Customers Academy.
• Test AI and process improvements, and share what works with the other practices.

Lead the team

• Lead, develop and hold designers, developers and strategists accountable, with clear expectations, measurables and regular feedback.
• Address performance problems and capability gaps promptly.

Who you'll work with

You'll report to our Integrator. You'll partner with the VPs of EC Coaching & Training, HubSpot & Technology Services and Paid Media Services on shared clients, and with Marketing & Sales on new business.

• Practice leadership. 7+ years in web strategy, design or development, including leading a web practice or agency team with its own revenue and margin.
• HubSpot CMS. Hands-on experience delivering sites on HubSpot CMS, including migrations.
• Scoping and pricing. You scope and price projects well, and protect margin when scope changes.
• Quality. You've built and held a launch QA standard.
• Selling. You lead sales conversations comfortably and close projects.
• AI-forward way of working. AI speeds up your team's design and development, with people owning quality.

Strong pluses

• CRO and post-launch optimization experience
• Experience building or selling website themes or templates
• Familiarity with Endless Customers / They Ask, You Answer
• Accessibility and performance expertise

The basics

Based in Connecticut strongly preferred. Open to candidates outside Connecticut who commit to East Coast hours and can travel to our office and to events (two internal events and 3–4 sponsored external events per year).

• Base salary of 140,000–150,000, plus a performance incentive tied to the role's scorecard (OTE of $215,000) with additional 3 year target incentive
• Medical, dental and vision insurance, with IMPACT covering a significant share of premiums
• 401(k) with a 100% match up to 3%, plus 50% up to 5%
• Company-paid life insurance, paid parental leave, and flexible PTO

Work environment

At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn't an option — we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We're a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives.

Working hours are 9:00 AM to 5:00 PM Eastern Time to align with client schedules and internal team operations. We offer flexibility for independent work outside of client meetings and team rituals.

IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.