VP of Sales - Luxury Heating

Keller Executive Search; Charlotte (NC); On-site; USD 200,000 - 220,000; Full time

Benefits offered by this job

Base salary: $200,000 to $220,000

Incentive compensation: ~25–30% above

Paid leave: 20 days annually

Health benefits

401(k) retirement plan

Career path to global sales leadership

Job summary

Keller Executive Search is assisting in recruiting the first dedicated VP of Sales for North America. The role will own the North American sales function, leading a team of about 15 across specification, builder, inside sales, and channel management in the U.S. and Canada.

You will report to the President of Global Heating and drive growth to meet 2027–2030 goals. Requirements include 7+ years of senior commercial leadership, multi-region experience, and strong financial acumen.

Qualifications

• 7+ years of progressive commercial leadership in B2B environments.
• Proven track record driving revenue growth with margin discipline across multi-region sales teams.
• Experience in specification-driven, premium durable goods markets (HVAC/building materials).

Responsibilities

• Own North American sales function and lead a team of ~15 across specification, builder, inside sales, and channel management.
• Open new markets and verticals; build pipeline and scalable sales operating model.
• Drive commercial strategy and revenue delivery with accountability for margin and cost-to-serve.

Skills

Commercial leadership

Revenue growth

B2B sales

Strategic accounts

Cross-functional leadership

Pricing strategy

People leadership

Education

Bachelor's degree in business or related field

Tools

HubSpot CRM

Job description

Our client is a globally recognized, privately held multinational and the world leader in premium outdoor heating solutions for residential and hospitality applications. The company has grown organically at roughly 20% per year since entering the North American market and is now hiring its first dedicated VP of Sales for North America.

You will take full ownership of the North American sales function, leading a team of approximately 15 across specification sales, builder sales, inside sales, and channel management in both the U.S. and Canada. The position reports to the President of Global Heating, with accountability to the CEO.

The mandate is growth and business development, not maintenance. You will build pipeline, open new markets and verticals, architect a scalable sales operating model, and drive the commercial strategy to support the company's 2027 to 2030 growth ambitions. You carry regional accountability for revenue delivery, gross margin performance, and cost-to-serve management.

Requirements

Essential

• Minimum 7 years of progressive commercial leadership in B2B environments
• Proven track record driving revenue growth while maintaining margin discipline across multi-region sales organizations
• Experience in specification-driven, technical, or premium durable goods markets (e.g., HVAC, building materials, construction products)
• Strong familiarity with the architect, developer, contractor, and builder ecosystem
• Experience managing long-cycle project pipelines from design influence through to close
• Business development orientation with a record of opening new verticals, territories, and strategic accounts
• Experience leading and coaching sales teams with structured, KPI-driven operating rhythms
• Financial acumen including pricing strategy, discount discipline, contribution margin analysis, and forecast accuracy
• Bachelor's degree in business or a related field

Preferred

• Experience with HubSpot or similar CRM platforms and performance dashboards
• Background in heating, HVAC, or outdoor living products
• Experience managing Canadian sales operations alongside U.S. markets

Benefits

• Base Salary: $200,000 to $220,000
• Incentive Compensation: Commission structure bringing total earnings approximately 25 to 30 percent above base
• Paid Leave: 20 days annually
• Health Benefits: Comprehensive health benefit program
• Retirement: 401(k) plan
• Career Path: Clear trajectory toward global sales leadership

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